How to get the marketing plan of Nian Ci Anrun plant drink?

Where are you? Do you do homework on paper or do you take on the actual project? Don't be impatient:

Exhaustive measures, decisive at the right time. Don't follow the domestic short-term impetuous style of play, moderate compliance but have your own controlled rhythm. I like Nyojian very much.

Let's take the example of Japan, and tell you how to reconcile the vision and implementation of consulting with the immediate performance. (See "Corporate Advisory" by Kenichi Ohmae, former McKinsey Asia CEO) Beverage industry: according to the elasticity of demand on Engel's coefficient, (a few percent of the extra dollar you earn is spent on beverages and food.)

If you are rich, the increase in the amount of money to buy food can be proportionally reduced, and the proportion of demand for education, medical health, transportation, IT, environmental protection, and savings has risen rapidly, which is the key to the future market of China's low-grade agriculture and processing industry ---Shinohara Industrial Transformation 5 Benchmarks) International Statistical Database, common sense is that before the per capita GDP is 800us$, everyone drinks well water; In the 800-2000 era, everyone drank carbonated drinks such as Coke. to 4000$-8000$, fruit drinks, etc. rise; And to 10,000$ back mineral water! Japan's Asahi Beer, Suntory, Kirin and other beverage masters are aiming at China's developed coastal areas, obesity, diabetes and healthy life in the future, they will vigorously invest in R&D and advertising, and will not hesitate to lose market share in 10 years, and healthy drinks will have a high growth rate of 25% in 30 years!

In Japan, a traditional modern country in East Asia, the concept of nature and tradition, the most expensive products, and the high-end brand far surpass McDonald's, Bitter Coke and other cheap junk food and beverages, because their GDP exceeds 30,000 US dollars. The expensive imports of Western goods are European fashion cosmetics, famous cars, iPods and the like. China's GDP has just passed 2,000 US dollars, but Shanghai, Beijing, Tianjin, Guangzhou and Shenzhen are 5,000 US dollars, which is the introduction of traditional culture, healthy and natural beverage brands and other products.

Wang Laoji and other plans are also good. Unfortunately, there is no database of international comparisons of history in Japan, and tap water, mineral water, fruit drinks, carbonated drinks, tea, coffee, milk drinks, etc., are all available in the agricultural economics department of the top university in Japan. In the case of specific GDP, culture, competitors, etc., companies such as Kirin Suntory, Mitsubishi Bank, and Itochu Corporation Kayasu entered China, and a completely protracted campaign was used to fight the domestic nouveau riche guerrillas.

The failure of the joint venture between Tsingtao Beer and Asahi Beverage is a clear manifestation of this divergence. I am foolish and deceitful in Shanghai, and who will really learn the excellent strategy and specific tactical cultivation of an arrogant opponent? You don't have a long-term R&D base for long-term database case database to support Nianci'an's short-term marketing tactics, but Nianci'an's move towards the healthy drink and healthy life market still makes me very proud of China's traditional culture and products!

From July 1st, Nian Ci Rong Run Plant Drink landed in Haining. Nian Ci Rong Run Plant Drink is selected from high-quality raw materials of non-polluting medicinal materials, brewed with sweet water, pure quality, natural original, thirst-quenching, fragrant lips and teeth, moisturizing and comfortable. Just choose and you've decided!

Nian Ci Rong Run Plant Drink is based on the appearance of fire. Moisturizing the lungs is the fundamental principle favored by consumers. Nian Tzu Run Botanical Drink is now on the market, and consumers are welcome to try it!

It is better to consult an expert, and it is necessary to look specifically at the market positioning, regional division, marketing methods, etc. of your product.

Have you ever heard on TV that there is an advertisement for a male protagonist?

Suggestion: Go to the TV station that was advertised at the beginning, this method is the best, good night.

1. Key points of the year-end summary:

What kind of summary can not only satisfy the company's leaders, but also have a guiding role in the work of the coming year?

Good formatting is important, but a quality summary should have something to say, so at least include the following:

1.sales situation and experience in the past year;

2.problems found in individual sales;

3.Goals and plans for the coming year.

Of course, it is best to have 4) opinions and suggestions for the future development of the company. Whether you are a grassroots salesman or a sales manager, if you look at the problem from the perspective of the company, then your assessment and evaluation will be relatively high.

2. Pay attention to the following points in the process of writing the report:

1. Speak with facts and figures, and summarize objectively; Don't talk big and exaggerated;

2. There are both achievements and problems, and the root causes of the problems should be analyzed;

3. Objectives and plans should be broken down and implemented, and concrete and feasible methods should be provided.

4. Suggestions should be combined with suggestions, do not blindly complain and find faults, the purpose is to improve.

III. Final Recommendations:

Only by truly combining your actual situation and specific performance can you write a good year-end summary and add points to your work!

You first need to understand the competition**, the network in the region, the consumption habits of consumers, etc., and then you have a set of reports.

What should I do if the new brand is not recognized?

I guess it's "The Story of Summer".

The temperature is so fluctuating and the subway is so congested.

But I'm not anxious, I'm still happy.

Blue windless sky.

In my day there are no flowing clouds either.

9:03 a.m. It was so hot that I almost went into shock.

But I'm not depressed, wandering aimlessly.

Yellow Boundless sandy beach.

At the same time, there are no tourists on the inner beach.

Escapism sings in the bath.

Escape the scorching sun and hide in the couch.

Returning to reality and drinking the secret of moisture.

Full of joy with him, da la da la la how the shower sprinkled how the computer lost his memory.

I don't have the mind to analyze, but I hope people don't forget.

He still hid his student photos and roamed with me every day.

Relieve my cough easily, and chase away good luck for me.

Let me not be in a trance and settle down without asking for anything.

His first letter is still hidden.

Walk with me on my journey across the globe.

Escapism sings in the bath.

Escape the scorching sun and hide in the couch.

Come back to reality and continue to cherish this beauty.

Rejoicing with him da la da la la rejoicing with him da la da la la just wants to walk through the summer with his heart.

In the case of fast-moving consumer goods, you should advertise more in places such as railway stations, and then combine advertising to do a good job in sales coverage, which should soon be able to seize the market.

Even if it's a subversive sports drink, I don't know why, how it sells so well.

Create sensational effects and help if needed.

Several analyses should be done: environmental analysis, consumer analysis, competitor analysis, sales channel analysis, market potential and sales analysis, determination of marketing strategy, determination of target market, determination of marketing objectives. There are several strategies:

Brand strategy, product strategy, service strategy, pricing strategy, channel strategy, advertising strategy, public relations strategy, ** strategy, and do a good job in marketing organization, control and evaluation.

It's not that it's not seen or gone.

The song in the advertisement of Nian Ci Anrun is Sun Nan's "As long as you sing with you" That's right!

See you or leave you. It seems that it was sung by Bu Sunnan?