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Want to open a store? Choose a specialty store. If you are targeting a young group, you can consider setting up a special DIY shop, because young people are looking for fashion, romance, individuality, and uniqueness. I was able to come to the store.
Do it yourself to make a one-of-a-kind store Such a shop is definitely popular Under the guidance of the store manager, candles can be made into pen holders, photo frames, jewelry boxes, mobile phone holders, mobile phone chains, key chains, and bags.
Hang and so on practical line strong things. Personally, I hope it can help you. Now there are all kinds of stores in the society If you have no experience in this area before, you must choose a novel project to do so that you can be competitive in the market Everyone knows that the more blank the market, the more competitive it is Choose a store where customers can make candles by themselves, recommended candles are absolutely unique, giving a strong sense of personality and fashion, magical creation, and extraordinary creativity.
On the basis of ordinary craft candles, fashionable elements and popular breath are added. Incorporate DIY into the production process, combining practical products with the candle itself. At present, the market is relatively blank.
You can consider doing a more special small business, doing a DIY handicraft shop, the overall style is all pink, like a delicate youth, hidden in the bustling city, but blooming in the bright eyes of a fashionable girl.
This small shop is all about candles. Of course, it's not a candle for ordinary lighting. There are anime-shaped crayon Shin-chan, Naruto, Kitty cats, etc.; There are also animal-shaped beckoning cats, wangwang dogs, rogue rabbits, etc.; There are also big head photo frames, jewelry boxes, and mobile phone hangings, no matter what kind of shape, they are all vivid and lifelike.
A minimum of 20,000 yuan can be done!
It is a small shop where you can make your own candles, and young people like to make their own.
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It doesn't take much money to get a loan at a stationery store! It's the storefront money that asks for money! Look where you're driving! The façade of a good location is more than 100,000 a year!
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Yes, stationery stores don't need much capital!
The point is, rent!
It's generally better to open near the school!
At least, most of them are!
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For small-scale student supplies retail stores, the investment is generally relatively small, such as a stationery store of about 30 square meters, including decoration, it is estimated that the investment of 10,000 yuan can be done. Because stationery does not deteriorate and the investment is small, the risk is not very large. Generally speaking, the profit of this kind of store is very high, it can reach more than 100%, as long as the monthly turnover reaches 4,000 yuan, it will not lose money.
To do children's business, to do the student market, the market group positioning is very accurate and clear student tribe, is a brand focusing on student supplies. Nowadays in China, the future of the child is every parent* for the importance of this situation is very normal, in their opinion, as long as they can give their children a better future, all parents are sparing no effort to create for their children. Nowadays, the main consumption of families is used in children's education, if there is no good stationery for learning, it is absolutely impossible, so stationery stores have received the attention of parents.
To know how the stationery store profit is to understand the investment cost of the stationery store, stationery stores are generally small-scale stores, the store area is small, the rent is naturally low, if it is estimated according to the general city level, open a stationery store in the rent, decoration, equipment and purchase of about 50,000 or 60,000, with how much money needs to be invested according to the individual investor and the specific local situation.
The average retail gross profit margin of student supplies is 60%-70%. Compared to the average retail of 20% in other industries, its profit is about 3 times higher. In addition, the speed of updating and the damage rate of student supplies are also quite high, which is also the advantage of running a student supply store.
You can't make much money just by retailing stationery, even if it's next to the school! But if you can pull a big order from ** departments, companies, enterprises, etc.!
The location of the stationery store is very important, usually it is most suitable to open near the school, there are many students near the school, so the store traffic will be very good. Open a stationery store in the purchase of goods to shop around, so that we can better select, pay attention to the variety of stationery, more varieties of customers to have room to choose. The student group does not have much money, so the stationery ** should be reasonable, and it should be regretted or ruined at a low price.
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The main costs of opening a physical stationery store in the early stage include the following aspects: store decoration, door, rent, shelves and cash registers, and pre-distribution.
Let me introduce the early investment in the stationery store I opened in the township.
The decoration of the store is zero, mainly considering opening a stationery store in the township, and trying to save costs if you can save costs. If you open a stationery store in the city, I think you can consider simply fixing it. Decoration is very expensive, if you want to have a stationery store, decoration is indispensable.
The front of the store, that is, the store signboard. I made it relatively simple, less than 1000 yuan, and 2-3 thousand if I did it well, it was not much. The front door is the face of the store, and the stationery store does not need to do bells and whistles, it is simple and generous.
Rent is the main cost of stationery stores, and stationery stores have thin margins, so if the rent is too high, they will be reduced to working for the landlord. The stationery store I opened in the township area has a lower rent cost of 9000 per year, and I don't think the rent can be higher than 30% of the annual gross profit.
The shelves and cash register are also a lot of expenses, my store area is more than 60 square meters, and the shelves and cash register are almost 1w. I use a similar steel and wood frame, which would be cheaper if it was a supermarket shelf.
The early distribution of goods is the most time-consuming, the stationery store is not complete at the beginning, but some basic stationery must be prepared, and it must be diverse, my stationery store suffered a loss in the early days. When my family first opened the store, the purchase was about 3w, but the type letter age was still small, and I thought it would be at least 4w. Of course, recently I started a column to introduce the experience of opening a store for newbies, including incoming products and pricing.
Just run a self-employed business and go to the local industrial and commercial office.
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