What is the future of the beauty industry?

China's beauty industry is booming

Benefit from the expansion of the beauty crowd and consumption upgrades.

The high prosperity of China's beauty industry is positive. From 2012 to 2019, the total retail sales of cosmetics in China increased year by year. According to the National Bureau of Statistics.

Data show that in 2019, the retail sales of cosmetics above designated size in China were close to 300 billion yuan, a year-on-year increase.

The growth rate of retail sales of units above designated size is one percentage point.

Continue to maintain rapid growth.

According to the latest data from the National Bureau of Statistics, China's retail sales of cosmetics in August 2020 were 28.4 billion yuan, a year-on-year increase of 19%. In terms of accumulation, China's retail sales of cosmetics from January to August 2020 reached 199.6 billion yuan, an increase compared with the same period last year.

Note: The growth rate of retail sales in 2013 is:

Domestic brands have attracted the most attention from the beauty crowd

In recent years, China's local cutting-edge makeup brands have gradually risen, perfect diary.

Flower Xizi, half an acre of flower field.

and other domestic makeup brands are loved by many consumers. In March 2020, among the top 100 brands in the beauty crowd, domestic brands had the highest attention, reaching 37%.

In addition, the top three brands in the beauty crowd are all domestic brands, among which Perfect Diary has the highest attention from the beauty crowd, accounting for a proportion.

<> Note: Attention refers to the proportion of users who follow a brand to the number of users who follow all brands in the category during the statistical period.

With the mobile Internet.

Note: APPs with an active penetration rate greater than 1% have been screened; Active penetration rate = penetration rate of beauty people on a certain app The penetration rate of the overall mobile Internet users on the modified app * 100.

If you have never worked in makeup, you must not know about this industry, so the question of how much work a makeup artist can do should be a question asked by many students and scholars, and this question is also a question that they want to contact or engage in makeup.

The common questions of the working students, solving such problems, can make makeup learners work in a down-to-earth manner. Whether there is a future in learning makeup and working as a makeup artist, whether you can get what you want, and whether it is suitable for your career development.

Today, the teacher will reveal them for you one by one. What kind of work can a person who learns makeup do, and what bright prospects are there? Here will be an analysis of them one by one.

So what kind of work can you do as a makeup artist?

Teachers: Statistics on the following types of jobs that can be done in the makeup industry.

Self-life fashion makeup, workplace makeup, personal image design, personal stylist, personal dressing skills for different occasions, fashion makeup bar, cosmetics boutique, image consultant, cosmetics and makeup instructor, skin care expert, image guide, makeup artist, assistant, makeup **, makeup shopping guide, open makeup styling studio, makeup bar, photo studio makeup stylist, makeup artist, makeup studio, <>

High-end wedding photo studio, makeup and styling all-rounder, film and television crews, TV stations, advertising media companies, makeup lecturers, image design lecturers

Employment in foreign and domestic provincial capitals, image design and makeup styling all-rounders, film and television crews, TV stations, film and television advertising company stylists, image designers, makeup styling senior lecturers, color consultants, image consultants, wardrobe columns, private image stylists, color collaborators, clothing collaborators, clothing consultants

The prospects for the beauty industry are very good.

Because women's money is relatively easy to make, women like to dress up and use their money for beauty. So the development of this industry is definitely very promising.

For now, the development prospects of the beauty industry are still okay, but in the future, people may not be so fond of makeup, so there is not much development.

Very well, makeup is a very everyday thing now.

Both men and women are wearing makeup now, and the market is very large.

Of course, the beauty industry has a future, makeup artists belong to one of the "three giants" of the beauty industry, and there are many employment directions and positions, such as bridal makeup, studio makeup, film and television stylists, travel makeup artists, commercial makeup artists, etc. The threshold for employment is relatively low, and it is relatively easy to find a job. Although there are many people who learn makeup, skilled makeup artists are still scarce.

Moreover, it is a technical occupation that will not be replaced and disappear. The salary is considerable, and the makeup artist with rich experience and skills can exceed 10,000 per month. Let's test if I'm suitable for studying beauty.

Focusing on makeup education, Aumandi brings together the rich teaching experience of the school's professional teachers, keeps up with the international fashion trend, systematically teaches professional makeup aesthetic knowledge in all aspects, and cultivates students to independently complete the design and production of makeup, and combine practicality and artistry with skilled talents.

Employment direction of qualified students: makeup artist at the cosmetics counter, professional makeup artist, personal studio, advertising company, photography company, makeup stylist of modeling agency, graphic stylist, makeup stylist of model company, makeup brand manager, etc. Click here to get a free trial lesson.

The cosmetics market still has huge room for development. Although the growth rate of the industry has slowed down, its development space is still broad in the long run. Compared with the per capita cosmetics consumption of Japan and South Korea in 2020, the per capita annual consumption of cosmetics by Chinese is 45 US dollars, which is significantly lower than that of Japan and South Korea.

Combined with the awakening of beauty awareness and the formation of beauty consumption habits in the sinking market, as well as the development law of the industry driven by the continuous upgrading of consumer demand, the Chinese beauty market still has a large room for penetration. However, with the increase of the base and the reduction of traffic dividends, the industry will inevitably enter a low-speed growth stage.

In terms of industry growth in 2022 alone, in the first quarter, with the continuation of the epidemic in many places across the country, beauty consumption entered a weak period, and the growth was weak due to the high base last year. And as the epidemic improves, consumer confidence recovers, as well.

In the second and fourth quarters, the business promotion period is coming, and the consumption power is released, and the industry is expected to gradually improve.

Under the intensification of competition in the domestic beauty market and the general trend of demand refinement and upgrading, brands have put in-depth R&D and innovation on the agenda. From the past "big brand replacement", category dividends, and product design innovation, we will dig deeper into consumer needs, and promote innovation and product differentiation at basic levels such as formula innovation, raw material innovation, and process innovation. From the perspective of product layout, local beauty companies continue to attack high-end brands.

For a long time, the high-end market has been the main battlefield for international brands, and the layout of local brands is limited, but this year will be an important turning point for domestic beauty companies to enter the high-end market and supplement the vacancies in the brand matrix.

At the same time of in-depth R&D and innovation, marketing differentiation has become the key to brand breakthrough - avoiding the traditional selling points that have entered the period of aesthetic fatigue, deeply cultivating the needs of Generation Z, through the tracking and application of hot spots, emphasizing R&D capabilities and star ingredients, tailoring more subdivided purchase scenarios, reshaping consumers' minds, and competing with international brands.

1.From the perspective of industry development prospects: in general, there is still a lot of room for growth in the beauty industry, and the data in 2019 shows that the consumption of cosmetics in China and developed countries is twice different, and there is still a lot of room for growth.

Just like buying a house ten years ago, it is not important to buy **, the important thing is to get on the car first and get it.

2.According to a research report released by the Boston Consulting Group**, millennials are expected to account for 46% of China's total population and contribute 69% of consumption by 2021.

3.From the perspective of the supply side: the continuous and rapid growth of product supply in the beauty industry, the increasingly diversified consumption choices of consumers, and the huge and fragmented information coverage in the Internet era require consumers to conduct targeted independent screening according to their own needs, giving rise to personalized consumption demand, so the consumer relationship is gradually changing to focus on consumer demand.

At the moment of the epidemic, I hope everyone will have a good profit

I think it's not bad, but it's also very competitive, after all, a lot of people basically have makeup nowadays.

No matter what kind of society, there is no shortage of people who love beauty, although the means used are different, but the purpose is still to be able to make themselves more beautiful. Therefore, there are quite a lot of cosmetics stores at the moment, whether it is a domestic brand or a foreign product, they are selling very well. There are also some cosmetics stores that sell all kinds of foreign cosmetics in the name of **, and consumers who can't distinguish the real from the fake are occasionally fooled.

What is the outlook for the cosmetics industry in 2019?

Everyone has a love for beauty, so the development of the cosmetics industry will always be prosperous. In the cosmetics industry, it can be said that there are only failed cosmetics, and there are no failed companies. If an enterprise fails in the cosmetics industry, it must not be the best in the cosmetics industry prospect analysis and future trends.

The growth rate of the industry is compared with the development of foreign countries (for example, in the baking industry, the per capita annual consumption in China is 8 kg, and in developed countries such as Japan and South Korea, it reaches 100 kg).

China's cosmetics market is the world's largest emerging market, in just over 20 years, China's cosmetics industry from small to large, from weak to strong, from simple extensive to leading science and technology, group management, the whole industry has formed a scale of the industry, full of vitality of the industrial army. China's cosmetics industry as a whole has begun to take shape, but in terms of per capita consumption, it is still at a low level. At present, China's per capita cosmetics consumption level is only slightly higher than that of India, Vietnam and other countries, far lower than that of developed countries such as Europe, America, Japan and South Korea, and the per capita annual consumption of cosmetics is only equivalent to 1 10 in the United States and 1 20 in Japan.

In the future, with the sustained and rapid development of China's economy, the market demand potential will continue to be released, considering China's huge population base, the cosmetics industry has a huge room for growth.

At present, the development trend of the cosmetics industry is rising, because makeup is gradually all-day, daily, and nationalized.