How do you price a new car? As a producer.

Support the dude above!

There are more, if there is price reduction competition in the market in the future, you also need to consider the cost of defective product protection. Consumer complaints, lawyers' fees, etc.

Hehe, the above is a joke.

In fact, the positioning of a car is not casually said, nor is it decided by any person or any aspect, to be considered comprehensively, from the beginning of the development of the car, in the decision-making level (on those few designers and market experts) have the bottom, the development of the car is to share to have a market or want to develop a blank market, of course, the pertinence is different, for example, in 1984, Santana just entered the Chinese market, ** is more than 200,000, equivalent to more than 300,000 now, Because it was a blank market, and now, a fool can judge that it's not worth it, ** it's very dark!

Now, not to mention now, let's just say that after the start of the Chinese auto market, in 2000, Santana was less than 100,000 yuan.

There are also many typical things, such as the relationship between Mercedes-Benz and BMW, Mercedes-Benz car prices are always 5% higher than BMW. If Mercedes-Benz gets out of the car first, BMW adjusts; If BMW is the first to produce a car of the same class, Mercedes-Benz will raise the price,。。 This is also known as brand effect.

The best thing to do in terms of control is Beijing Hyundai...

The success of the Elantra can illustrate this, and I also heard that there is a theorem in the first field of the automobile market, who is in their own competitive field, has the vision to reduce the price in advance, will win! I don't understand it!!

The most fundamental thing is to consider some necessary factors, such as costs and expenses, etc., which are the most fundamental. There must be no less.

Production cost + logistics cost + tax + bribe money + money for dinner + money for clothes for your wife + money for your children to buy video game consoles + money for your own luxury sports car ......Almost.

Before pricing a car, you must first understand the target market of the car product.

Scale, capacity, economic prosperity, consumption structure, level of consumer demand, economic status of consumers, and per capita purchasing power.

Per capita discretionary funds, as well as competitive structure, competitive intensity, and competitive products; Secondly, it is necessary to analyze the competitive position of the automobile product itself in the market, the brand influence, and the life cycle of the product.

and consumer awareness, acceptability and demand for the product; Finally, by distinguishing the attributes of automobile products and the life cycle of the product to prevent its own market position as early as possible, the average curve of the target market is found, which is the average curve of the car that consumers are generally willing to accept in the market.

The car** is the monetary representation of the value of the car, and the value of the car determines the car**. The composition of the automobile refers to the various factors that make up the automobile and the combination of them in the automobile **.

In terms of form, the value of automobiles is transformed into four elements of automobiles: automobile production costs.

Automobile circulation costs, state taxes and automobile business profits.

The cost of automobile production is an important part of the value of automobiles, and it is also an important basis for formulating automobile products.

Pricing is tied to product positioning.

The first point is that the price range of the car is related to the positioning of the product.

The pricing process of automobile products is cost-plus, the pricing method is based on the unit cost plus a certain percentage of the mark-up to formulate the sales of the product, and the target pricing method is based on the estimated sales of Bu Zhi.

Little Lenin was blind and frightened, so he counted with the other children: "It's not me!" Later, Lenin's mother knew that he had done it, but she did not tell him, but told him stories about the virtue of honesty every day, and one day, when his mother was halfway through the story, suddenly little Lenin began to cry, and he was ashamed to tell his mother:

Mom, I can't thank God Kai, I deceived my aunt, and I broke the vase. ”

Summary. Good morning, dear<>

Determine new vehicle pricing targets: The cost of new car production, vehicle distribution expenses, corporate profits, and state taxes are included in the new vehicle product. Among them, the production cost of automobiles is an important component of the value of automobiles, and it is also an important basis for formulating automobile products

Automobile circulation costs refer to the automobile from the automobile manufacturer to the final consumer in the process of moving in all aspects, and related to the time and distance of the car movement, so it is the basis for the correct formulation of the price difference of the same kind of car: the profit of the automobile enterprise is the manifestation of the value created and occupied by the automobile producer and the automobile dealer for the society, is the constituent factor of the automobile, and is an important capital for the enterprise to expand reproduction: the national tax is the constituent factor of the automobile.

The state stipulates the tax rate of the car through the law and collects it, and the level of the tax rate directly affects the ** of the car.

Determine new vehicle pricing targets.

Good morning, dear<>

Determine the pricing target for new cars: The first price of new cars includes the cost of automobile production, automobile circulation expenses, corporate profits and state taxes. Among them, the production cost of automobiles is an important component of the value of automobiles, and it is also an important basis for the makers to determine the value of automobiles

Automobile circulation cost refers to the automobile from the automobile manufacturer to the final consumer in all aspects of the process of moving, and is related to the time and distance of the car movement, so it is the basis for the correct formulation of the same kind of car price difference: the profit of automobile enterprises is the manifestation of the value created and occupied by automobile producers and automobile dealers for the society, and is the composition of the automobile is the first spike, and it is an important capital for enterprises to expand reproduction.

The state stipulates the tax rate of the car through the law and collects it, and the level of the tax rate directly affects the ** of the car.

We will be happy to answer your <>

With the intensification of competition in the auto market, after a period of time on the market of new group cars, there are fewer and fewer cars that are still strong. The pricing of a new car needs to meet the needs of consumers and reflect its value. Many people in the industry believe that the cost of automobiles is the basis of the world, and at the same time, the goals of enterprises, market share, and the value of automobiles also determine the price of new automotive products.

<> "Whether the new car is stable or not directly determines the second-hand car".

1. Market ownership, under normal circumstances, the value retention rate of second-hand cars is relatively high for cars with high ownership.

2. The quality of the model, which is also a very important reason, determines the reputation of the car, the car with a good reputation, and the people who buy second-hand cars are still willing to pay more money to buy.

3. New car**, if the new car of the model is very stable, then its second-hand car ** will naturally not be low.

The above three blind pickpocketing factors are some of the main factors, the most important of which is the new car, today we will talk about the flash crash of the new car, resulting in the four cars that are not worth the second-hand car.

The first one: Cadillac ATS-L, ATS-L was crazy before the production was discontinued, and the news of the 150,000 fire sale was once spread on the Internet, which also led to the collapse of its second-hand car price retention rate, after all, new cars are not very valuable. I feel sorry for the first owners of the Cadillac ATS-L.

At present, the 3-year-old AST-L models are basically below 130,000, and the mileage is as low as about 110,000.

The second unit: Jaguar XEL, the latest news has come out that this domestically produced XEL has begun to be sold at a discount, and the entry-level price is approaching 200,000. Similarly, there is such a big discount for new cars, and the impact on the value retention rate of second-hand cars can be imagined.

Seven-fold Jaguar, eight-fold Land Rover", compared with the Jaguar brand, which is not high in market ownership, can only maintain sales by reducing prices and changing the market.

The third unit: Alfa Romeo's brand is too unpopular in China, and the failure rate itself is high, plus the expensive maintenance costs of imported cars, so the value retention rate of Giulia's second-hand cars is very miserable, and the residual value of the 2-year-old Giulia is almost half left, which is much worse than the competing 3 series. At present, the actual terminal discount, this model has come to less than 300,000.

If you can accept these "small problems" of it, it is still a good choice to buy a new car with extreme personality.

The fourth: Land Rover Discovery 5, a century-old Land Rover, destroyed by Discovery 5. The new car replacement should be more in line with market demand, but the Land Rover Discovery 5 was an accident.

After the discovery of 5 listings, the discovery of inventory 4 increased sharply. This is all ironic about this new car. At present, the terminal discount is down, and it is found that there are more than 100,000 comprehensive discounts for 5, and it is also facing the flash crash of new cars, which leads to the extreme loss of value of second-hand cars.

The above new cars** are declining, resulting in second-hand cars that do not retain their value, and everyone needs to consider more when buying. There are also some new cars** on the market that are very strong, leading to the myth of used car value preservation, such as: Highlander, Prado, Fit, etc.

For consumers who plan to buy a new car, try not to buy high-end models in each displacement of the model, or displacement models that obviously do not match the model positioning.

On the one hand, it is because the high-end model manufacturers add higher profits, and naturally the preferential range will be higher than that of ordinary configuration models, and the excessively high discount will naturally affect the value retention rate of the vehicle, which will be greater for some imported high-end models or niche partial models, making the price unacceptable.

On the other hand, the displacement models that obviously do not match the model positioning, the sales of new cars are not high, and there are often manufacturers who promote sales by reducing the price of vehicles, and at the same time, in the second-hand car market, the natural demand will be less, and the dual factors will affect the vehicle value retention rate.

You can also go to the Runhua second-hand car market to inquire about their car collection and valuation standards, so that buying a car is more targeted, and Runhua second-hand car market can also help you sell second-hand cars by selling and consignment, which is fair.

There are three kinds of pro, (1) skimming pricing Skimming pricing, also known as "fat-taking pricing", refers to setting the ** very high at the beginning of the new product launch, so as to obtain huge profits in the short term, quickly recover the investment, and reduce the business risk. "Skim the cream" is a metaphor for skim the cream from fresh milk, which contains the meaning of taking its essence Skim pricing products are generally introduced into the market from the high-income class and early use consumers, who are not very sensitive to new products** and have a strong desire for novelty and curiosity. They often think that new products have new value and new benefits, and it should be more expensive.

Sometimes, it can help to increase the attractiveness of the product. Therefore, at the beginning of the launch of new products, we must gain time, while competitors have not yet entered the market, and seize the high profits of Pachan with the first time. With the advent of mass production by enterprises, the cost has decreased significantly, competitors have entered the market, and the novelty of the product has decreased.

2) Penetration pricing Contrary to skimming pricing, penetration pricing is a new product pricing strategy based on low prices, that is, in the early stage of new products entering the market, the first is set very low, so as to open up product sales, expand market share, and seek a long-term market leading position. Old product.

Combined with the current economic situation and the specific consumption concept and car purchase situation in China, I think there are some pricing strategies that can be considered:

1.Cost-oriented: of course, it should be combined with manufacturing costs.

2.Elasticity of demand: This must be done in advance research, **high, of course, inhibits purchase, **low, no huge profits, according to the domestic consumer car purchase situation, choose a suitable point.

3.Competition-oriented: Combined with the positioning of automotive products and the pricing of competitors in the target market, a suitable one is determined.

There are obviously some ** segments in the automobile market, and different buyers will pay attention to different ** segments (price points) of products, and cars with similar positioning at the same price point often have a greater impact on competitors. For example, Camry vs Accord.

4: Market (demand) orientation: what kind of car is lacking in the market, or in other words, the market reflects a strong demand for cars at what price, which can also be regarded as a guide for pricing, which of course also needs the positioning and performance of the product itself to cater to.

1. Compare pricing.

For example, if a city without a taxi plans to introduce a taxi, but does not know how to price it, then first refer to the city's other means of transportation (such as buses) such as **, performance, convenience and other factors.

2. Good at value-oriented pricing.

Prices are based on the value created for the customer or how much the customer thinks the product is worth. Instead of the traditional pricing method of deducting costs and adding profits or referencing competitors exactly, the former pricing method will not only make you more money, but customers will also be more willing to accept it. For example, Mercedes-Benz cars, Rolls-Royce cars, etc., in fact, their prices are much higher than the cost, but if they are calculated according to the cost method, and then add the profits of the general car, the price may be cut off, greatly reducing the profits, but the market will not only not increase, but will **, because the value of this kind of car is not its own safety facilities, leather seats, high-end audio or exterior design, but the value of its identity and status on behalf of the owner, rich people will not go to buy.

Although the price is reduced by half, it is still much higher than that of economy cars, low-end consumers.

3. When pricing, it is necessary to consider various influencing factors on the first grade.

For example, market demand, competitors, seasons, policies and regulations, and the current financial crisis.

4. Differential pricing is more or less different from the function of the same model.

5. Do not lightly**or down-grade**.

The price reduction is not only easy to damage the overall brand image, but also difficult to rise back once the price is reduced, and the price increase is also easy to reduce consumers' favorability of the brand, and even produce serious refusal to buy.