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A performance broker is a cultural merchant who provides intermediary services and receives commissions in the performance market for the purpose of realizing cultural performance transactions. They do this by organizing performances, producing and marketing show products, contracting, packaging, promoting actors, or through intermediaries.
**, discipline behavior to make a profit.
The performance agent plays the role of connecting the previous and the next in the entire performance information dissemination, connecting with the organizer or advertising planning company and connecting with a large number of actors and artists. The performance manager is also the link that needs to grasp the most information among these participants, and it can be said that the amount of information mastery and excellent encoding and decoding ability are the absolute criteria for judging the quality of the agent.
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The agent is generally the person who takes care of the work assigned to the artist by the brokerage company signed by the artist. The main job of an agent is to help celebrities receive endorsements or commercial performances.
The job responsibilities of a performance manager are as follows:
1. Responsible for the planning and review of the performer's participation plan, and formulate a reasonable performance schedule;
2. Responsible for controlling the company's human resources, reasonably packaging artists, and reviewing and screening cooperation projects;
3. Supervise and assist artists to receive training in relevant skills to improve their own abilities;
4. Make friendly contact with the staff of other first-class communication units, open up the working surface of the artist, and improve the popularity of the artist;
5. With the goal of safeguarding the interests of the company, complete the tasks of other business sectors.
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Performance brokers refer to cultural merchants who provide intermediary services and obtain commissions for the transaction of performance products in the performance market.
In layman's terms, it is actually an "intermediary", although it is not a producer of performance products, but it understands the value of products; Although he is not a consumer of performance products, he is familiar with the consumption psychology of consumers and can transform this psychology into actual consumption.
The specific content of the performance manager's job is as follows:
1. Play the role of intermediary or communication to improve the success rate of performance transactions.
2. Optimize the allocation of performance resources to produce the best social and economic benefits.
3. Innovate the performance management content and performance marketing methods, and expand the performance market space.
4. Promote international cooperation in performances.
5. Promote the standardization and development of the performance market.
In addition, in addition to the most basic professional skills, the skills required for this job also need to have:
Keen insight into the entertainment market and strong market operation ability;
It is necessary to have frequent contact with commercial contracts, so it is necessary to have a certain amount of professional legal knowledge;
Strong social skills and communication skills are required, and can handle complex interpersonal relationships;
It is necessary to have a high level of cultural accomplishment and art appreciation, and also to have a deep understanding of the process of artistic production and performance activities.
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With the rise of short**, everyone can shoot ** as an Internet celebrity, so the market demand for brokers in the future is very large! With the deepening of international cultural exchanges and the rapid development of China's cultural industry, the cultural industry has become the most promising and market-potential new industry in the 21st century, and cultural brokers have also become internationally recognized as a "gold-collar profession". Cultivating professional cultural brokers has become the general trend of the sustainable development of China's cultural industry.
In general, full-time managers engaged in performance management related work must hold a performance manager qualification certificate; To engage in the profession of artist (star) agent, you must hold a performance agent qualification certificate; Performance management establishments applying to engage in for-profit performance business activities shall have 3 or more full-time performance management personnel.
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I had it with my colleagues in the company, and it didn't make much difference.
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We have several performance agents in our company, but they don't have much effect.
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Performance Agent Qualifying Examination:
1. Application conditions: Before the registration deadline, be at least 18 years old, and have a high school education or above.
Have full capacity for civil conduct.
(including Hong Kong, Macao and Taiwan.)
Personnel can register for the exam.
3. Examination content.
1. The examination is in the form of a national unified examination, and the closed-book and computer-based examination is adopted.
2. The examination is divided into two Ludong subjects: "Policies, Regulations and Brokerage Practice" and "Basic Knowledge of Stage Art".
Quick way to learn how to:
2. Consolidate knowledge points: do chapter exercises;
3. Check the effect: do mock questions and pre-test papers to test the results;
4. Read the wrong questions and real questions 3 days before the test;
5. 1 day before the test, read the essence of the test point again, and then go to the battlefield.
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Performance agents are generally responsible for arranging and organizing the planning, implementation and publicity of performances, stage plays, meetings and other cultural and artistic activities, and also need to communicate and coordinate with artists, actors, crews and other relevant personnel.
A celebrity agent, on the other hand, provides a series of services for a star or artist, such as regulatory timelines, negotiation of endorsement contracts, etc., to ensure the good development of the star's career. They also need to deal with some of the day-to-day details related to the life of the star, such as travel, social events, etc.
The differences between the two are mainly reflected in the following aspects:
1.The service objects are different: performance agents provide services for companies, institutions, organizations and other groups in terms of art performances and cultural promotion, while star agents provide services for celebrities, artists and other individuals.
2.The types of cooperation are different: performance agents mainly establish long-term cooperative relationships with performing arts companies and cultural institutions, while celebrity matching agents are more likely to face the arrangement of a single project or a specific event.
3.The work content is different: the performance agent needs to be responsible for specific affairs such as performance planning, venue rental, ticket sales, etc., while the celebrity sales joker involves the image building of the star, commercial endorsement, distribution and other broader brand promotion.
Therefore, although performance agents and celebrity agents are both engaged in intermediary services in the entertainment industry, there are great differences in the nature of their work, service objects and cooperation methods.
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The difference between a performance agent and a star agent is: different objects, different economic certificates, and different restrictions.
First, the object is different.
1. Performance agent: accept the employment of performances and provide services for fixed performances.
2. Star agent: Accept undesignated employees to hire Fengzao to consume commissions, for the purpose of collecting commissions, and engage in intermediary, discipline or discipline for the purpose of facilitating other people's transactions.
Second, the economic certificate is different.
1. Performance agent: Hold a performance brokerage certificate.
2. Star broker: Hold a brokerage qualification certificate.
3. The restrictions are different.
1. Performance Agent: Business services are limited to performances.
2. Star agent: The scope is the whole industry, including the private and participating performances of Mingyin Zhixing.
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Purpose of the show manager card:
1. Personal useWhen interviewing for media-related majors, writing the certificate in your resume can be a plus; Individual schools will have additional credits;
2. Organize the useThis is often referred to as "affiliation", first of all, you need to find a very reliable company, and then sign an agreement with the company to lease the certificate to the company, focus: must be very reliable, please carefully review whether the company is reliable before signing the contract, because the performance agent qualification certificate is a private certificate, so you must be very cautious;
If you want to open a company by yourself, or open a company in partnership with others, the certificate can be used directly for registration;
Full-time managers engaged in performance management related work must hold a performance manager qualification certificate; Performance management establishments applying to engage in for-profit performance business activities shall have 3 or more full-time performance management personnel.
Generally speaking, the purpose of the performance manager certificate is:
1.Plus credits.
2.Resume plus.
3.Start your own business and register for use.
4.Lease to a trusted company for use.
Above, I hope it helps you!
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What is the use of the National Performance Agent Qualification Certificate? 1. Full-time managers engaged in performance management related work must hold a performance manager qualification certificate;
It is not a simple matter to get a certificate, so you had better seize the time to prepare for the exam in advance, and go to school here The performance agent question software can help you review, consolidate your knowledge points, brush questions, etc.
2. When a performance brokerage agency applies to engage in commercial performance business activities, there must be 3 people in the company who have qualification certificates before they can apply for relevant qualifications for commercial performances;
3. Some schools can deduct credits, those who have worked can be deducted from taxes (3,600 yuan for basic salary), and some areas will be rewarded with 2,000 yuan for talent introduction plans;
The 2021 performance agent will start registration on August 5, the deadline for 25**, and the exam will be on September 25, so there is probably more than a month to prepare for the exam, if you want to take the exam, you can still have it.
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1. What is the use of taking the performance agent qualification certificate?
The performance manager qualification certificate is a qualification certificate that must be held to engage in performance management related work and artist (star) agent occupation, and if the performance management agency wants to engage in commercial performance business activities, it must also be equipped with more than 3 full-time performance managers.
Therefore, don't just think about being a star agent, first get the performance agent qualification certificate in a down-to-earth manner, and reserve basic agent knowledge, which is the first key point to enter the profession of agent.
In addition, if you are not an agent, you can take a performance agent qualification certificate, or you can rent out the certificate to make money.
2. What kind of job can I find by taking the performance agent qualification certificate?
According to the quantification of brokerage objects, it is divided into special performance agents and comprehensive performance agents.
The performance agent mainly works around its brokerage object, which can make actors, programs, repertoire, troupes or performance projects, when the performance agent takes a certain brokerage object as the only brokerage object, we call it a special broker. For example, a performance agent is entrusted by a famous singer to work as a performance manager for the singer; And this famous singer is the only agent of this performance agent, in this case, the performance agent is a special performance agent. Among the special performance agents, they are mainly individual economic people.
When a performance agent selects more than two agents as their agents at the same time, we call them comprehensive performance agents. This situation mostly occurs in partnership brokers and corporate brokers in the form of brokerage organizations and brokerage institutions. Because of the advantages of funds, personnel, and basic organization, these brokerage institutions can accept the business of multiple brokerage objects at the same time.
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What is a gig manager
Performance brokers, natural persons, legal persons and other economic organizations engaged in brokerage business such as intermediary, discipline or ** for the purpose of collecting commissions in performance brokerage activities. Performance brokers are the product of the operation of performances in the market economy, and at the same time, they are the main force to promote and promote the prosperity and development of the performance market, and are an important and indispensable link in a sound performance market.
What is the use of a show agent card?
The performance agent qualification certificate belongs to the industry access certificate, and in accordance with the relevant requirements, individuals can only enter the relevant industry jobs after obtaining the certificate. In other words, this kind of work must be certified to work, and enterprises must not recruit unlicensed personnel, otherwise it is a violation.
What kind of company needs a show agent certificate.
General brokerage institutions and companies should have at least 3 full-time performance managers who are certified to work. At the same time, the above-mentioned units also need to approve the performance agent qualification certificate every time they apply for approval of the project.
Performance Manager Job Responsibilities:
1.Responsible for the recommendation, packaging, promotion and management of contracted artists, and handling the economic affairs of performing arts.
2.External contact with external marketing events and performances, such as appearances, planning and scheduling, and issuing announcements.
3.Responsible for the publicity and promotion of artists.
4.Assist the company to do the above brokerage plan and development plan.
5.Establish and maintain a good customer relationship and maintain the company's image.
Salary level of the show manager
Generally speaking, the salary of ordinary agents is mostly around 6,000-10,000 yuan, and the salary of new artist agent assistants is mostly around 5,000 yuan because they have no experience. Specifically, it is also related to the actual ability of the individual, as well as the brokerage company and the level of the artist he brings. There are small brokerage assistants who work hard every month as nannies, running around, and taking thousands of dollars, and there are also independent brokers who get tens of millions of commissions.
Therefore, if you really want to be a star agent, you can first take a performance agent certificate and strive to enter the company to which the artist belongs, and then shine, I believe that one day you can become the next awesome agent.
The content of the performance agent question bank (two collections) of the nail question bank includes: 1000+ chapter refinements, 8 sets of high-frequency ** questions, 6 sets of real question compilations, 6 sets of pre-exam secrets, and keep them continuously updated. As of March 2020, there are more than 20,000 users of performance agents in the Dingjie bank, and the pass rate is very high, which is worth your choice.
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Melvin Chua, this one is the main one, there are other brokers abroad.