What is the situation of Lakala s revenue and trading volume both declining but profits increasing s

1. Relevant conclusions.

1) From the perspective of revenue, profit, transaction volume and other indicators, the payment industry has changed from a high-growth industry to a stable growth industry, and the previous high growth rate has become a thing of the past.

2) As the head payment company of offline acquiring, although the growth of payment business revenue has flattened, its role as a moat for performance still exists. Regardless of other income**, it is possible to generate good revenue and profits by maintaining the current scale of payments. (Lakala's gross profit is about 10,000).

3) The adjustment of customer structure and income structure, as well as the optimization of expenses, is the magic weapon for Lakala to maintain its current good performance, and its contribution to profits will gradually increase.

4) Overseas business and merchant business income will be the starting point for high growth in performance in the future. Mr. Sun Taoran said that there is no cost to operate the income of merchants, and the profits of industrial Internet services such as loans or financial management are very high. The report shows that the company is fully committed to promoting the strategy, fully embracing the industrial Internet, empowering traditional industries with technology and the Internet, and empowering the operation of small, medium and micro businesses in all dimensions.

2. Related risks.

In the prospectus and semi-annual business report, Lakala has discussed in detail the risks faced by the company. In my opinion, there are two main factors that can pose a risk to its business performance:

1) The degree of supervision and control of merchants and the authenticity of merchant transactions by regulatory authorities and clearing organizations. If the regulatory authorities impose higher regulatory requirements on the authenticity of merchants and the authenticity of transactions, it may greatly affect the transaction size and gross profit.

2) Risks of the company's strategic transformation. Payment is no longer profitable, with the huge scale of merchants and fans, with the help of the traffic entrance of payment, whether it can truly transform into an Internet financial company is worth looking forward to.

In the end, what is the actual situation, such as the fish drinking water cold and warm.

The growth rate of offline acquiring tends to be stable, indicating that the profit has reached a certain level, and it is difficult to rise again.

Most likely, it's because of a change in the direction of your marketing strategy.

This may have reached a certain limit, and there is no way to grow any further.

This is likely to have been operated by ** hands, in order to attract customers to buy.

It may be that he has changed his original sales strategy to increase revenue from other aspects.

It may be that it reduces its own costs, so that the benefits will go up.

Affected by the downturn in the macroeconomic situation and the adjustment of the structure of its own customers. This is consistent with the experience of practitioners in the entire payment industry, and it is foreseeable that the growth rate of offline acquiring tends to be stable, and the scale of the entire industry has most likely reached the ceiling.

Because the economy is a thing that is constantly changing, constantly improving.