Performance Appraisal KPI metrics for SEO

Several important indicators to show the SEO effect include the number of major collection engines, the overall number of external links, the number of friendly links, the keyword ranking and the traffic it gets, and the overall ranking (Alexa).

1.Page index: The overall number of pages included in the major collection engines, this data can be compared with the actual number of pages, you can observe the quality of the content, and you can also check whether the promotion is in place.

2.The number of external links: the total number of external link promotions, this data is also one of the necessary homework for daily SEO, a detailed record of how many external links are sent every day, how many external links are requested by the collection engine, and what external links have been done on those high-quality platforms, and which ones have passed.

The number of backlinks is related to the overall ranking, especially the ranking of long-tail words, which is of great significance.

3.Friendship chain exchange: to ensure that the overall trend of friendship links is the higher the better, which has certain benefits to the overall image, integrity and ranking. Therefore, making a detailed record of the exchange of friendship links every day is the best way to enhance the overall prestige of **.

4.Keyword ranking: To do the best optimization, the most important thing is to choose the right keywords, and then launch all the offensives to do the keywords you choose, so as to get the expected promotion effect.

Rankings: Although this data is considered by many to be of poor practical significance, it is still a data to watch, and the overall rise will inevitably lead to an increase in Alexa's data.

There are many aspects of SEO indicators that can be examined, and they can be operated and implemented according to the actual situation of the company.

Many friends insist on updating one or more articles every day,**The content is included in a large number,**Long-tail keywords do not have a good ranking,This situation is likely to be**The content page is put into the underlying library by the search engine,Many friends will pay attention to the update frequency and word count of the article,Instead, the most important thing is the user experience,Whether it is**the construction of** or the update of **content,It is to solve the needs of users. Many friends write articles, in order to write more words to write some ledger-style articles, there are a lot of content in the article that users do not need, if we analyze this matter from the perspective of users, are you willing to spend a lot of time to read a long article that can not solve your needs? Definitely not, usually even if the search engine includes this kind of article, but will classify this kind of article as a relatively low-value article, put it in the underlying library, ** ranking will naturally not have a big improvement.

SEO Information Dissemination Network teaches you five steps to learn SEO: the first point, wandot SEO optimization, the second point, improve the page authority, the third point, increase user behavior, the fourth point, the directory reference, the fifth point, increase the content

The ultimate goal of SEO is to increase ** traffic, get target traffic, and create profits for the enterprise!

So, the most important thing is to look at the deal.

If you look at the traffic, it may go up, but it's all junk traffic!

Therefore, it still depends on the transaction, and only the transaction is the most important!

In addition, different job indicators are different!

If it's an SEO manager, SEO supervisor, or SEO engineer, look at the deal!

If it's an SEO link specialist, look at the quantity and quality of backlink increases!

If it's a web editor, it depends on the inclusion situation!

Different positions have different KPIs, and the specific details of the landlord should be detailed by himself!

Check it out, you've got the answer, I'll look haha.

To put it simply, there are two main aspects of assessment. Pick up the core.

1. Quantity assessment.

Whether the required amount of work has been completed every day, week, month. For example, the number of content, the number of links and so on.

2. Quality assessment.

Whether the prescribed effect has been achieved. For example, traffic ranking, indexing, and so on.

There are also other assessments, such as personal performance, whether the personal diary Xiangfeng weekly report is submitted on time, late leave, etc.

Of course, performance is fluctuating. There are rewards and punishments, more than how much will be rewarded, and less than how much will be deducted, and the specific situation will be grasped.

The rise of the Internet has promoted the road of network marketing, what is the professional evaluation and assessment plan for these keyword optimization? How do we go about it? So how do they discern it? Here's what you're looking for.

When yours has such a problem, it is recommended that you go to the statistical background to check the keyword history collection and use these words as the main ** of your article, which can not only meet the search needs of users, but also not be too competitive.

In addition, we need to pay attention to the quantity and quality of the pages. Even if not all articles meet the needs of users, the possibilities are even greater when both quality and quantity meet the requirements.

Second, the crawler capture effect.

As we all know, the addition of wisdom objects needs spiders to catch, so how to add the web page or how to increase the rate of catching the family?

III. For Inclusion and Indexing.

Here, I guess we can understand the two different concepts of inclusion and indexing, but these two concepts are interrelated. If you don't have an index, you don't necessarily have no index, but if you don't have an index, you don't have to have no index. If there is no index on the page, there will be essentially no traffic unless you search for and click on it.

Therefore, the index is a relatively important link. We usually go to the ** administrator of the search engine to monitor the data. Because these data are not stored for a long time, we need to back them up regularly as reference data.

You can customize the URL index data that you collect from the index database. From time to time, search engines collate the data in the indexed database and purge some articles and pages that are invalid after missing invalid calculations. This way, you only need to observe the changes in traffic over a period of time.

As long as there are no abnormal changes, you can rest assured.

5. The impact of ranking on traffic.

When it comes to SEO, rankings have a direct impact on our SEO traffic. Now many people fall into misunderstandings, but they ignore the traffic itself and only look at the primary and secondary rankings, which is a huge loss for us.

Six. Optimization of click-through rates.

In our titles and descriptions, a large number of rich highlight elements, such as those related to search engines, more popular than competitors with the same keywords, and the presentation of **, are also ways to attract users' attention and increase clicks. When you join a company, or after analyzing and optimizing existing titles and descriptions, the results are significant.

There is no fixed standard for the performance appraisal standard of the SEO team, which can be assessed from the following aspects.

1. The number of original articles published.

2. **Ranking changes.

3. **Wang Jin's overall flow changes.

4. **Outside the base station promotion evaluation assessment.

5. Conversion rate assessment.

The overall number of pages included in the major collection engines, this data can be compared with the actual number of pages, you can observe the quality of the content, and you can also check whether the promotion is in place.

**The total number of external link promotion, this data is also one of the necessary homework for daily SEO, a detailed record of how many external links are sent every day, how many external links are requested by the collection engine, and what external links have been done on those high-quality platforms, and which ones have passed. The number of backlinks is of great significance to the overall ranking, especially the ranking of long-tail words.

Ensure that the overall trend of friendship links is as high as possible, which has certain benefits for the overall image, integrity and ranking. Therefore, making a detailed record of the exchange of friendship links every day is the best way to enhance the overall prestige of **.

To do ** optimization, the most important thing is to choose the right keywords, and then launch all the offensives to do the keywords you choose, so as to get the expected ** promotion effect. Therefore, making a good record of keyword rankings will help you observe whether your keyword plan is really feasible and whether the expected effect can be truly achieved.

Although this data is considered by many to be of poor significance, it is still a data to watch whether the ranking trend is rising.

This is the ratio of organic search traffic from branded to non-branded words. If the percentage is high, most of the traffic comes from branded searches, which means that your SEO is basically unsuccessful. According to the 28 principle, brand words should be the single keyword with the highest number of searches, but the words in the long-tail system will support the traffic of the entire **.

Point 7: The value of a single IP.

This is something that most business owners are willing to see, because making money is the goal, and this is the most reflected, and the specific indicators should be determined according to the specific industry.

Summary: A good SEO optimization plan is just a piece of paper, an idea, whether it can get the corresponding keyword ranking and traffic as expected, it needs to be implemented, monitored, and adjusted step by step, so as to truly and effectively achieve the expected results.

1.Inclusion ratio.

Inclusion is definitely a key point in the assessment of natural search optimization, I believe that every enterprise will have a comparison between the previous inclusion volume and this collection volume when making a summary report, but can this data be refined, for example, is it the same to update 1000 articles to include 100 articles and update 150 articles to include 100 articles? It's definitely different, how many pages are indexed by search engines? How much content is included in each update?

This is all statistically calculated. We can even calculate the inclusion ratio for each column separately, and through this ratio, we can judge the inclusion of each column and then adjust it.

2.Backlink ratio.

This is actually the same meaning as the inclusion ratio, I define this ratio as the ratio of the included external links to those that have not been included, and if 10,000 are included, it must be that Lao Li Liangban does not want to see, so we not only need to track the inclusion of external links, but also calculate a ratio of different platforms, which is even the assessment of ** external links, but also for the sorting of resources.

Compare. After counting **PV and IP, have you ever thought about the relationship between PV and IP? If the PV value of a ** is very different from the IP, such as PV is 100 and IP is 10, it means that an average IP has read 10 articles to this **, indicating that the content of ** is very popular. Generally speaking, the larger the multiple of the PV IP, the better, at 2:

1 The above is normal, but the ratio of different types of ** in different industries is different.

The keyword ratio is the current **keyword volume** inclusion, that is, how many keywords are generated by the inclusion? The keywords mentioned here are the keywords that users search for and enter, which can be seen in statistics and cnzz, this ratio can reflect the efficiency of these keywords in natural search, and can also reflect the optimization degree of the page, the larger the ratio, the higher the contribution of each included pickpocketing page, this ratio is recommended to be based on a large amount of data, which can be analyzed once every few months.

5.Flow ratio.

The traffic ratio is how much PV is generated on the basis of the keywords mentioned above, that is, the amount of PV keywords. The larger the ratio, the more traffic each keyword arrives, and the better the keyword optimization. Of course, when calculating this ratio, we need to pay attention to whether there are some high-traffic words, we can take these words out and analyze them separately, and then use the remaining traffic and keyword volume to calculate, which can improve the accuracy.

6.The value of a single IP.

This is something that most business owners are willing to see, because making money is their purpose, and this is the most reflected, the value of a single IP is also very simple, that is, the total profit of the IP per unit of time, which is how much each IP is worth. Similarly, if there are 10 IPs, one profit is 1000 and the other is 10000, then it must be 10000 with high efficiency.