If there is a problem with the celebrity endorsed product, do I need to bear legal responsibility?

I think it is necessary to pay legal responsibility, and the first choice of celebrities, as a public figure, has fan influence and guidance from its own point of view. If something goes wrong with what they're endorsing, it will naturally affect a large number of people. Take last year's famous laughing nest beauty Zhang Ting incident in Taiwan.

Zhang Ting rarely appeared on TV after marrying a wife, and seemed to have shifted the focus of his life to family and career. She is also an actress who got involved in micro-business relatively early, and still remembers Zhang Ting's "live yeast incident" some time ago (some consumers have severe allergic symptoms after use, commonly known as "bad face", and the doctor diagnosed facial seborrheic dermatitis, so they questioned the safety of the product) caused a lot of controversy. This**is called TST live yeast**, and it is personally endorsed by Zhang Ting, but it has pitted many people who trust her.

According to the news, when consumers are unwell and call ** to consult customer service, they are "detoxified" by customer service, and as a result, the ulcers on their faces are getting more and more serious.

This is the so-called fan effect, in today's Internet era, the most important thing for businesses is the current "traffic responsibility", if a brand product wants to have popularity and audience, it must need the leadership of an "opinion leader". The initial consumers are fans, and then gradually they will expand their popularity, which is what the business wants. However, some celebrities only care about immediate interests but never think about whether the quality of the product is passable.

That's what we need to put in order. Now our country has issued relevant regulations, celebrity endorsement products must be used in person. I hope that the market environment can be really cleaned up.

Give everyone a safe consumption platform.

<> "If there is a problem with the product endorsed by the celebrity, does the celebrity need to bear legal responsibility?" As a college student, I don't have a very in-depth understanding of this problem, but I can only say that I know a little bit about it. So, let me express my personal opinion.

In my opinion, celebrities do not need to bear legal responsibility.

First of all, as a star, he (she) should know very well what his main economic ** is, I think, it should not be the advertising fees he earns from endorsements, these advertising fees may be astronomical for us, but they can't be said to be a small part of it. Secondly, they should understand what the star effect will be if they endorse themselves, and they should consider the impact they have caused.

I say this just to show that a celebrity wouldn't ruin his main economy for that little advertising money. The main economic ** of a star should be his main aspect, such as acting, such as singing. Therefore, as a star, he will not endorse something casually, but will consider it very carefully and strictly assess.

First of all, the most important thing he should consider is the quality of the goods. That is to say, before he decides to endorse this advertisement, he will definitely conduct a series of quality tests on the products that will be endorsed, including personal experiments.

In addition, celebrities should also sign corresponding contracts with commodity companies to disconnect themselves from their own responsibilities. For example, I only endorse this kind of product, if there is a difference between the future product and this kind of product, and the problem of the later product will have nothing to do with me. In addition, the company will also have to compensate for the loss of its reputation and so on.

This also effectively guarantees the quality of the company's products in the later stage.

Moreover, the most important thing is that the celebrity is only recommending the product when he (she) endorses, if there is a problem with the product in the later stage, it naturally has nothing to do with the celebrity, so there is no need to bear legal responsibility, at least this has not happened so far.

In this case, the star must bear part of the legal responsibility.

Because celebrities belong to public figures,All his behaviors will affect the judgment and use of goods by the audience and friends.

However, the star himself cannot be completely blamed for this kind of thing, and the agent can't get out of the relationship.

Because every star has their own agent, which TV series they want to film, or which variety show they want to participate in, or what commercials they want to shoot, etc., these things are all through the hands of the agent.

Of course, a lot of the important vetting work is also done by the broker. Therefore, if there is a problem with the product endorsed by the celebrity, it must be that her agent did not check the quality of the product well, or she knew that there was a problem with the quality, and took the advertisement in order to make money.

Therefore, if there is a problem with the product endorsed by the celebrity, the broker is mainly responsible, and the responsibility of the celebrity is unfavorable supervision

Everyone knows that the star effect is very strong, and if a very famous star is famous, the effect will be even more extraordinary!

For example, I like Sun Li very much, and I have been using the super laundry detergent she endorses, and I don't even look at other lotions. And in real life, there are not a few people like me who like to use star products!

Just imagine, if there is really a problem with the goods she endorses, I don't know how many people will suffer. Fortunately, no.

Therefore, it is important to ask celebrities to correct their attitude first, and they must keep their eyes open when choosing an agent, and try to avoid such things from happening.

Celebrity endorsement products are not only responsible for the audience, but also for themselves!

Because once this kind of thing happens, it will not only hurt the audience and friends, or suffer economic losses, but also the image of the star itself will be greatly affected!

It's better to have a backstage, ability, and a star with your own company, but if you don't have these related stars, you are likely to be a failure. So be sure to think twice before making an endorsement.

I think we should bear legal responsibility, at least there should be material punishment, after all, celebrity endorsement products have charged ** endorsement fees, and you can't just take money and not take risks. Besides, as a public figure, celebrities' words and deeds have a certain impact on us, maybe many viewers just like this star to buy the products he endorses, so how can they be irresponsible if something goes wrong?

I think as a socially responsible celebrity, you don't have to say that you have to try their products yourself before endorsing them, at least you should have a full understanding of the products you want to endorse. It can't be said that using the trust of the audience to endorse the product at will, that is not only irresponsible to the audience but also irresponsible to themselves, just imagine, if the audience buys the product because a star is the spokesperson, and there is a problem with it, but the impression of the star will definitely plummet.

Maybe some celebrities will say, I am an actor and singer, and I am not specialized in quality inspection, how can I know if there is a problem with their products, or there is no problem at the beginning of the investigation, and the problem only appears later. In this case, you should be willing to be punished, after all, there are risks and benefits in doing everything, and since you have received the money, you will be responsible for what happens.

After all, advertising endorsement is also a large amount of income, and it is also one of the main incomes of celebrities, and we can't blindly prohibit celebrity endorsement products, we can only restrain them by formulating some laws and regulations. It will not allow celebrities to endorse any product at will for the sake of profit, which is also limited to stop the promotion and sales of substandard products.

According to Chinese law, it is necessary to bear legal responsibility. Because celebrities endorse a product, it will increase the credibility of the endorsement product, thereby increasing people's purchase of the product, from the perspective of seeking seeds, the celebrity endorsement product is to obtain advertising fees, and if there is a problem with the product, it is the consumer who bears the risk of use, if the product affects or harms the consumer's life, the company that produces the product first has an unshirkable responsibility, and the star is the bridge to expand the damage. In law, celebrities also have unshirkable responsibilities and should bear legal responsibility.

For example, the shampoo, shower gel, and celebrity endorsement advertisements used in daily life are really that useful? Whether the quality inspection is qualified, if the celebrity himself has not done a survey, he will endorse the product at will, it will increase the purchase of the public, of course, the celebrity is not an inspection expert, and it is impossible to personally investigate before the endorsement. However, China's inspection department should strictly test, most of China's goods are strictly tested by the relevant departments before they are listed, to ensure that there will be no problems in the hands of consumers, celebrities should be advertised according to the characteristics of the product, try not to exaggerate the facts.

If the detection technology of Mouyi goods in China has not reached the corresponding detection technology, it will give unscrupulous merchants a chance. If such goods pass through the inspection and enter the market, the problems will be very serious. Just like the Sanlu milk powder that appeared a few years ago, why did the inspection department not detect the problem of milk powder?

Due to the omission of the inspection method, in order to increase the content of n elements, merchants used chemically synthesized n instead of milk powder processed into milk, resulting in the baby really eating chemically processed n, not milk powder made of cow and sheep milk. As the goods entered the market, many babies soon suffered from various diseases, all of which were due to eating Sanlu milk powder. Therefore, celebrity endorsement products will still bear certain risks, and if there is a problem, they will also bear legal responsibility.

Yes, because the audience believes what the star says, they must have used it themselves, or they have seen the effect with their own eyes, and they must be worthy of their conscience when making endorsements, and no amount of endorsement money can buy the condemnation of conscience.

If there is a problem with the celebrity endorsement product, you need to bear joint and several liability. There is a very common phenomenon in my country, that is, if an industry wants to get a lot of traffic and fans and good sales, it must ask celebrities to help endorse, and through celebrity endorsements, many products have achieved good sales. There is nothing wrong with celebrity endorsements, but there is indeed a phenomenon that celebrities make false endorsements, and even products endorsed by celebrities, have quality problems in themselves, so once the products endorsed by celebrities have problems, they need to bear the corresponding incidental responsibilities.

The regulatory authorities should strengthen the supervision of product quality, and at the same time supervise the celebrity endorsement products. Celebrity endorsement does not represent the quality of the product, to a large extent, the audience buys the star person, not the product itself, it can be seen that the guiding role of the star to the public is very clear, and it also plays a very important role in the pull of the consumer market.

Celebrities need to cherish their own honor, and at the same time, when endorsing products, they must be responsible for consumers。To a certain extent, celebrity endorsement is a codependent relationship with businesses, and they are a community of interests. But celebrities, as idols in people's hearts, can not only look at the interests and ignore the feelings of the public, product endorsement for celebrities is not only a problem of the product itself, but also out of a kind of trust of consumers in celebrities, celebrities should cherish this honor, do not live up to the trust of consumers.

When consumers engage in consumption behavior, they should start from their own situation, not blindly follow the trend, and should not believe in celebrity endorsements excessively. We do not exclude star chasing, but we do not advocate excessive star chasing, blindly trust stars, any of our actions must be based on our own interests, celebrity recommendations and endorsements can only be used as a reference for our choice, not as our basis.

I think celebrities need to be held responsible, because many customers will buy products after watching the celebrity's endorsement.

Celebrities need to be responsible, because after all, it is a product endorsed by themselves, and they also charged a high endorsement fee at the beginning, so they also need to be responsible for problems.

I think if there is a problem with the products endorsed by celebrities, then celebrities should be held accountable for this, because many people choose to buy these products because of their endorsements, and they have to pay for it.

Celebrities need to take responsibility for problems with celebrity endorsement products, celebrities use their influence to promote goods, and the problem of products is the problem of celebrity selection itself.

It is definitely needed, because celebrities have a lot of influence, and many people buy products for celebrity endorsements.

should be held responsible, after all, it is the product that he endorses, there is a problem, and it is irresponsible to consumers, so the star should be held responsible.

Absolutely. Because celebrities need to have a certain responsibility for their own endorsement products, and they should also do a good job of gatekeeping.

needs to bear the corresponding responsibility, after all, if there is a problem with the product he endorses, he should make corresponding compensation or apologize.