How do you evaluate the effectiveness of internal marketing? Thank you for introducing me to some me

Introducing myself on any occasion can be divided into four parts: first, who am I, where I come from, second, why am I here, third, what kind of value can I bring to everyone, and fourth, what kind of support I want from you.

Introduce yourself in a new and distinctive way.

First of all, let's say hello to everyone. Step 2: Introduce your name straight to the point and give him a story or meaning. Finally, wrap up with good expectations and blessings.

I think it is better to divide Malatang into a variety of diversification, such as hot, fried, and finally a little cheaper, cleaner, and most importantly, the taste.

The shop you opened in **, has the business been good lately, I also opened Malatang, and the business has been very cold recently.

Come to a three-day free spicy hot event, which is equivalent to spending some advertising money, and when the popularity comes up, you will charge again, and you will be guaranteed to be prosperous!

Online** In-store concession card flyer.

1. Manage the construction of the sales team and build a professional sales team with efficient cooperation, full of enterprise management and fighting spirit.

Sales team building is something we talk about a lot, and it's a top priority for our sales managers. If there is no sales team full of enterprise management, fighting spirit and rapid response to the market, even if the sales managers are very capable, it is impossible to create brilliant sales performance.

Therefore, sales managers should make sales team building a top priority.

2. Manage market planning, formulate and track the implementation of marketing objectives and marketing strategies.

Whether a market is operating successfully or not, market planning, marketing objectives and marketing strategies are key. Measure whether the sales manager has the level to see if he can formulate market planning, marketing objectives and marketing strategies.

A complete market plan should include sales targets, product strategies, channel strategies, strategies, human resources strategies, and incentive strategies. After the sales manager formulates the market plan, he should supervise and guide his subordinates to implement the market plan, marketing objectives and marketing strategies in place.

3. Manage key issues, grasp the key, and realize the overall promotion of sales management.

A sales team, every day, every month, will face a lot of problems that need to be solved, such as product quality problems, sensitive customer consultation issues, unstable customer mentality, changes in market factors, mentality problems of on-site staff, and so on.

Many sales managers are confused about these problems and don't know where to start. Therefore, sales managers are required to keep a clear mind, analyze and judge what the problems are, determine which problems are the key and fundamental problems that need to be solved immediately, and then focus on solving the key problems.

Know how to manage people.

Sales rely heavily on subjective initiative, and stimulating the subjective initiative of sales is the key to achieving good results.

In general, sales managers do enough homework on the management of "behavior". Through a variety of rules and regulations, the sales behavior is standardized. It is more common to be distressed about "inertia", so there are a lot of management measures against "inertia".

The premise of "managing people" is based on the cognition of human nature, which is multifaceted and cannot be generalized. Practice has proved that the positive effect of stimulating the sunny side of "human nature" is far greater than the positive effect of curbing the dark side of "human nature".

Therefore, the core of "managing people" is how to stimulate the potential of the sunny side of "human nature".

Understand the business. This is the most basic ability requirement for sales management, and it is also the core element of gaining the trust of subordinates.

One of the fundamental responsibilities of managers is to help their subordinates grow, especially in their business capabilities. If the manager does not have a good understanding of the business, it is easy to appear that "one general is incompetent and tired to death".

The understanding of business is a comprehensive body of knowledge and self-experience. People who don't have experience will definitely not do well, and people with good performance may not have a deep understanding of the business. In layman's terms, managers need to know what they do, and why they need to know why.

How to be a good sales manager, there are the following points for reference:

1. Become a good salesperson

Sales managers must first understand the business, start from the basic salesman, and become an excellent salesperson.

There is a saying called:

Become someone who can replace anyone first, and then become someone who is irreplaceable by anyone.

Some people also say: I have no one, and I have my superiority, which is also the truth.

2. Become an excellent sales manager

Becoming a good salesperson is the first step, and if you do the first step, you can move on to the second step and become a good manager.

1. Motivate employees

Good managers have a unique personality and are able to motivate their employees.

Carnegie once introduced such a person, he does not have strong business ability and technology, but the top 500 companies are willing to pay him a high salary to become the company's management personnel, because he can make every employee willing to contribute to the company.

2. Solve problems

Sales managers should not only do a good job in their own management and enterprise management, but also have the ability to help customers solve problems.

There is such a story:

A customer bought a black vest at the mall, but when he returned, he found that the vest had faded and his white shirt had been dyed black. He was very angry and went to the mall to find the salesman to theorize, but the salesman did not care much about the customer's feelings, interrupted the customer's complaint, and also revealed that it was because the vest itself was cheap.

Of course, the customer was furious.

Soon, the manager came to the customer, listened carefully to all the complaints of the customer, and said that he understood the customer's mood very well. I also asked the customer what needs to be handled by the mall.

Eventually, the customer went back satisfied.

Do you know the final result?

The result: the customer goes back and wears the vest for another week, and if they are not satisfied, they can always refund or exchange the item.

Therefore, the experience and ability to deal with problems are important for a good sales manager, but the most important thing is whether he can listen to others, have empathy, and think from the perspective of others. This is not just a sentence, it is also the direction that many people have been working on all their lives.

Personally, I am also engaged in the service industry, and the opinion of this friend upstairs is very good, but it is not practical I agree with the following (the point of view of the ant shaking his head) The above is too objective, it is no different from reading a book, and it is still not useful at all after reading it!

I will briefly put forward a few points, I hope it will help your girlfriend improve her monthly performance!

1. As a manager, you should lead by example and devote yourself to the work of sales together Listen to the opinions of others, and actively improve the areas that need to be improved Implement a system of rewards and punishments Whoever performs well should be praised, and who performs poorly (such as often being lazy, or having a bad attitude towards customers) to patiently teach him to change Some problems are not visible to him, and any problems can also be raised by everyone

2. To convince people, do not press subordinates as managers, so that they will only have a rebellious mentality, which is not conducive to your future management work, and if possible, you can invite everyone to go out for entertainment and relax work pressure, so that your subordinates will work harder for you

The strength of 3 people is very limited, but the strength of the whole team is very large, as long as the management and leadership are good, everyone is united, the performance will never be said to be impossible to mention, and even surpass other districts

4. Finally, I would like to recommend to you Carnegie's book The Weakness of Human Nature, which teaches you how to communicate with people and how to manage your team!

I don't want to talk about the complicated things, I think if your girlfriend has only worked in one or two companies, and is relatively kind and has never worked in business, there are two possible problems:

1. The management of subordinates is not ruthless enough, and they do everything by themselves. The solution in this case: let them do what they should do, your girlfriend only supervises and summarizes their work, is to assign them to do what they do if they don't do it perfectly, let them do it themselves, don't help them do it, really they can't do it and then go out in person.

2. One thing or a plan should be implemented into the most practical action. For example, the performance of this region should be implemented to each selling point, the planned performance of this selling point, as well as the specific methods and steps to achieve this performance, and even the amount and effect of leaflets sent, must have a certain grasp. Of course, this is the work you want to assign to your subordinates.

Your subordinates' work reports must be detailed to this extent, and then you can design and deploy according to the specific situation, and assign work to your subordinates... In this cycle, you will feel a lot of work at the beginning, but you have to tell your girlfriend to take care of your body...

。I wish you all the best in your endeavors!!

The sales market environment, region, people, seasons, and clothing styles should be considered.

Possible causes:

1. Service quality.

2. Brand effect.

3. Strategic skills.

4. Channel contacts.

5. Operating procedures.

6. Human resources.