Which company does a better job in reputation management? Ask for recommendations

First, let's understand what reputation management is:

Reputation management refers to influencing and controlling the reputation of an individual or group. In the beginning, it was a public relations term, but the growth of the internet and social ** and reputation management companies has made search results a core part of an individual's or group's reputation.

With the widespread development of the public relations sector, in tandem with the development of the internet and social networking, and the gradual emergence of reputation management companies, the overall appearance of search results has become an integral part of defining "reputation", and after all these developments, reputation management now exists in two areas: reputation management and offline reputation management.

**Reputation management, which focuses on the management of search results for products and services in the digital realm. Various e-marketplaces and communities such as E-Bay, Amazon, and Alabama have built-in ORM systems, and the use of effective control nodes minimizes threats and protects the system from abuse by malicious nodes in a distributed overlay network. ORMs encompass traditional public relations reputation strategies, but also focus on building a long-term reputation strategy that is consistent across all web-based channels and platforms.

2.Offline reputation management.

Whereas, offline reputation management refers to the management of the public's perception of said entity outside the digital realm by selecting clearly defined controls and measures that achieve the ideal outcome that represents how stakeholders think and feel about that entity. Among them, the most popular controls for offline reputation management include social responsibility, visibility, print press releases, and related tool sponsorships.

In today's era of rapid information development, almost every business receives negative reviews, which is not strictly a bad thing, and it is better to get some kind of feedback so that the company can improve its products and services. In addition, those bad reviews also add credibility to positive reviews to some extent. However, Ruxue International has always stressed that mishandling negative reviews can cause long-term damage to a company's reputation.

With the rapid development of the Internet and social networking, information and data are accumulating and flowing rapidly, and it requires high computing processing speed and complex models to refine relevant information and mine real information. Reputation management is becoming more and more important, using advanced information processing technology and artificial intelligence technology to monitor, collect, process and analyze all public opinion information such as the Internet, newspapers, microblogs, WeChat, forums, etc., to provide a complete set of market intelligence and risk control solutions. Using cutting-edge information processing and artificial intelligence technology, we transform the massive information from the whole world into useful intelligence for customers, so that customers can grasp valuable information through our solutions, explore the correlation between various information, and gain insight into crises and opportunities.

Reputation management is to manage the company's reputation in an all-round way from the strategic level, carry out continuous and certain dissemination, and timely and accurately convey the company's values, business models, products and services to all audiences.