How to quantitatively evaluate the quality of search engine results

Whether the user has found the content they want to see.

I don't really understand what you mean, why quantitatively evaluate this.

Such a professional question is not given a point and wants to have an answer? It's better to get more points, if you don't have enough points, you won't be able to attract the gods.

Nowadays, enterprises from all walks of life have begun to pay attention to the promotion, and many companies have a good ranking in the search engine, but there are also some companies that have no effect after doing the promotion, why is this? There are many reasons for this situation, the main one is that the quality of the ** is not good, and it cannot be grabbed and included by the search and cable engine, and there is naturally no ranking. So, what is the standard for search engines to judge the best quality?

1. **Opening speed.

The speed of opening has a direct impact on the user experience, because if the opening speed is slow, the user will simply close, resulting in an increase in the bounce rate. For search engines, the slow opening speed will affect the chance of spider crawling, and eventually lead to the inability to crawl and index. Therefore, the opening speed plays an important role in the optimization.

2. The content should be readable.

High-quality content isn't just about original content, it's also about being readable. If the article is original but not readable, then the user will not browse the article at all, let alone search engines, and such an article will not make any sense. The readability of the article is based on the user's search habits and browsing psychology, which can solve the user's needs, and such articles are what users like to browse.

3. Reasonable layout of ** content.

When the user visits ****, he finds the content he is interested in, and when he clicks into it, he finds that the content is too long, and the user is not interested in continuing to browse, so it is closed. If you adjust the content a little and add some **brother or **, then the effect will be different. Users prefer the presentation of the formidant way, and the reasonable layout of the content directly affects the time for users to browse.

4. Interactivity.

If there are a large number of clicks and** the article, it means that the article is very popular with users, and such content is the content of high-quality envy Luling. The more interactive the user, the higher the value of the content, and the more the search engine likes it, thus improving the ranking.

5. Interactivity.

There must be interactivity between pages, so that they can be connected in series, and at the same time, the quality of the pages can be improved.

The factors that affect the quality are not only the content, in fact, there are many aspects and factors that will lead to the decline of the quality, so when doing the optimization, we must pay attention to the details, so as to make the smooth operation.