Customers are the life of our business

When a business has no customers, it's not dead.

Good sales Ziyan speech is simply a "money printing machine" in the celery book.

On a "service" basis, not on a "**" basis; Target specific customer groups; Provide a better quality, longer manufacturer guarantee or additional service.

1. Further strengthen the unique selling point.

2. The positioning of the product is very important, which directly determines the sales volume and profit of the product. Positioning can be value, functional, or service.

3. Don't use a unique selling point that you can't put into practice.

A department store developed a unique selling point, the "Holiday Sale", which was advertised in many newspapers, indicating that the company was reducing the price**, and also expressed its willingness to provide customers with convenient services, and at the same time allowing them to call ** to order. But unfortunately, when the customer called ** in, the switchboard operator knew nothing about the event, because no one informed her of the news. The result is:

The customer is enraged. Marketing failed.

4. Change with the change of the market.

Times are changing, the market is changing, and customer needs are changing. So, your unique selling point also changes with the changes.

But you should pay attention to a limit, grasp their own authority, can be the master of their own as much as possible, if you blindly push up, the other party will feel that you can not solve any problems, but will make the other party look down on themselves, for the future sales work to bring obstacles. You can explain to the other party that our company's fees are subject to strict approval by the company, and I can reflect your requirements to the above, and try to help you fight for it, but I can't reply to you now, please understand me. Don't say things like "I can't solve it", and if you can't reply for the time being, clearly inform the other party of the time for replying.

2. Pull: Find common ground. When you are not speculative with the other party, you should try to understand more about his situation, such as interests and hobbies, etc., and strive to get closer to the other party, resonate, and achieve effective communication.

3. Grinding: Usually visit and communicate more, especially when it is difficult to settle the payment, you must have patience to grind. We should establish the idea of "saying goodbye only to success, not to failure".

4. Coaxing: Add appropriate praise at the appropriate time to flatter the other party reasonably. No one will refuse to smile and compliment.

5. Entanglement: The purpose of entanglement is not to let the other party give up on themselves. For example:

I once heard that a store supervisor found that when he negotiated with the salesman, he was always restrained by the salesman, and he always couldn't take advantage of the contract terms, but every time he regretted it, he followed the salesman's train of thought. He said to the business, you are too difficult to deal with, if there are any problems in the future, let your boss talk to me directly. The salesman jokingly said:

Our boss sent me to take charge of this business, and you asked our boss to talk to you directly, didn't you let me give the class, what else does our boss want me to do? We have been working together for a long time, and we trust each other quite a lot, you can't bear to watch me get out of class, if there are any differences, we can discuss them again, are you right? After this speech, the other party himself felt embarrassed and gave up his request.

Don't think it's complicated, if you give you a good friend less products, will you find it difficult to celebrate, not difficult at all, then, the product is secondary, the most important thing is to get to know him first, find out his advantages, communicate with him, I like your sincerity, can I be friends with you? No one will refuse.

In sales, we must win by quality

The timeliness of the product, the life of the product, and the effectiveness of the product need to be recognized, and the embodiment of recognition is reflected in the customer.

The product is equal to the waste product, the enterprise has no customers, the enterprise has no vitality, and it will inevitably go out of business.

1. The role of customers to enterprises.

The relationship between the customer and the company is a mutually reinforcing, mutually beneficial and win-win cooperative relationship. In particular, cooperation with high-quality customers can enhance our service awareness, improve our management level, improve our service system, and also bring us abundance.

Thick profits. But the role of high-quality customers for our business is far from being as simple as generating financial book profits, but also for us.

The development of enterprises plays a driving role. If an enterprise wants to develop, it must learn to find high-quality key customers and learn to cooperate with them.

But we can't let customers push us away, we must turn passive into active, and actively provide customers with high-quality services, really.

It is implementing the service concept of "unlimited distance, intimate delivery".

2. How to maintain the cooperative relationship with customers: customer care and service.

Take the logistics industry as an example: the products sold by the logistics express industry are services, which are intangible, and you help customers solve the operation of goods.

After the customer's personal feelings. The competition in the modern express industry includes two aspects, one is hardware, including logistics equipment, warehouses, transportation tools, and logistics network systems; The second is the competition of software, that is, the competition of service level. For those who are currently in front of their domestic counterparts.

In the case of such a close hardware strength, who first realizes the importance of express service level, who first improves their service level, who is equivalent to taking the lead and winning the market and customers. The same is true for ordinary businesses.

The main body of the market is the consumer, the consumer is the key force that determines the survival and development of the enterprise, and the demand of the consumer has a fundamental impact on the marketing decision of the enterprise.

From the perspective of enterprises, customer satisfaction directly affects customer loyalty, and ultimately affects the profit level and competitiveness of enterprises. Businesses can use this to assess customer loyalty, identify potential barriers to market entry, return on investment, and pinpoint market entry where customer expectations are not met.

Now the society comes.

Yes, the development tide is turbulent, and an enterprise wants to ride the wind and waves in the competition, it must rely on excellent product quality. Any enterprise, if it wants to gain a foothold in the dotted peers, must control the quality of the pass. Thousands of miles of embankment, collapse in the anthill, imagine if the quality control is not strict, then will produce substandard products, coupled with the reality of the competition for the best competition is particularly fierce, in the manufacturing process must strictly control the cost, if so, put into the market, if not pay attention to quality, pay attention to reputation, then the consequences are unimaginable.

This not only harms the interests of the people, but also brings back a sharp decline in the corporate image. Revitalize quality, everyone is responsible! Enterprises should survive by quality.

Quality is the top priority of the enterprise!

Eight bureaus of sand and gravel, the world's brand. And quality is the foundation of the Baju sand and gravel brand. If a brand is compared to a building, quality is the foundation of this building.

Without the solid foundation of quality, the brand "building" established by the enterprise will inevitably not be able to withstand the baptism of the market. Looking at the well-known national brands that dominate the market in recent years, it is undoubtedly not holding high the banner of "quality", and quality is the common magic weapon of all successful brands. Quality is the foundation of an enterprise, and quality is the life of an enterprise.

Only by putting quality in the first place in the work of the whole enterprise, taking it as the life of the enterprise, being meticulous, striving for excellence, and always maintaining high quality and efficiency, only in this way can it be invincible in the fierce competition.

Quality is the life of an enterprise.

Natural selection, survival of the fittest.

Today's world is an open world, the tide of development is turbulent, the sense of entrepreneurship is unstoppable, an enterprise to ride the wind and waves in the competition, invincible, what does it rely on? Rely on excellent product quality.

If water is the source of life, then why is quality not the life of an enterprise? Enterprises survive by quality.

Any enterprise, if it wants to gain a foothold in the dotted peers, if it does not pay attention to quality and reputation, then the consequences are unimaginable. Thousands of miles of embankment, collapse in the anthill, imagine if the factory quality control is not strict, then it will produce substandard products, put into the market, damage the interests of consumers, then the image of the enterprise will plummet, unsalable products are inevitable.

Revitalize quality, everyone is responsible! Enterprises seek development by quality. The opportunity cannot be lost, the time will not come, the development of the enterprise, is to seize the opportunity, and the strong hand that can seize the opportunity - is quality.

Any enterprise does not rely on high-quality products to survive, and then sit back and relax. The tree wants to be quiet and the wind does not stop, an enterprise is like a tree, and the development trend is like a hurricane. If the enterprise does not want to forge ahead, then even if you are a towering tree, it is difficult to resist the disaster of the wind.

In the 80 s, some large and medium-sized state-owned enterprises in China operated with high input, high cost, low quality, and low efficiency, and their development was like a pool of stagnant water, which eventually caused them to be able to survive and be unable to develop.

If an enterprise wants to live and develop in the competition, it is necessary to enhance the quality awareness of all employees, strengthen the management of the production site, and carry out quality research, so as to promote the greater development of the enterprise.

Quality is the cornerstone of the survival of an enterprise, and quality is the "golden key" for the development of an enterprise, in other words, quality is the life of an enterprise.

Good quality can keep pig customers, and customers are the life of the enterprise.

If there is a safety accident, the loss will be greater, and in the end no one will buy your product, the product will not be sold, and the enterprise will have no meaning of existence, that is, it will be dead. Therefore, quality is the life of an enterprise.

There will be customers with quality, there will be a market with customers, and there will be a market for enterprises to survive.

The quality of the product.

It is equal to the health of the body.

If the quality is not good, the product will be broken.

If health fails, people die.

Therefore, the quality of the product is the life of the product.

Now it's easy to understand.

The so-called customer life cycle refers to the birth, growth and success of a customer for the enterprise.

The process of ripening, aging, and dying. For example, in the telecom industry, the so-called customer life cycle refers to the process in which a telecom customer starts from becoming a customer of a telecom company and begins to generate business consumption, consumption grows, consumption stabilizes, consumption declines, and finally goes off the grid. Meaning: The customer life cycle refers to the period from the time when a customer begins to understand the enterprise or the enterprise wants to develop a customer, until the customer's business relationship with the enterprise is completely terminated and the related matters are fully handled.

The customer life cycle is the evolution of the product life cycle of an enterprise, but for a commercial enterprise, the life cycle of a customer is much more important than the life cycle of a product of the enterprise. The customer lifecycle describes the overall characteristics of a customer relationship moving from one state (one stage) to another (another).