Which external links to build are important manifestations of outstanding SEO

What are the factors that affect SEO rankings for backlinks? It is well known that external link publishing can not only improve the amount and weight of content, but also improve keyword rankings, so external links are very important for optimization, and then I will introduce several factors that affect SEO rankings.

1.**The more anchor text backlinks above, the better.

We should know that the search engine spider crawls the content from the content of the **, that is to say, what we see in the front-end vision does not mean that the ** is also in this order. Therefore, the higher the anchor text in a backlink source page, the higher the link authority. For example, in this example, there are three anchor texts of "Fuji.com SEO optimization" that go to three different **, but their positions in the ** page are different.

According to the algorithm, the top article transmits more important external link rights than test2 and test3, and this principle is especially true when the anchor text content is the same.

2.Backlinks from different domains are better than those from the same site.

Links are divided into on-site links and off-site links, both of which may usually have a higher weight for external links. For example, if you receive a link under the same domain name in this example, it is an internal link for search engines, and it will also pass a certain weight. But if under the same conditions, a link is from an outsite**, and the link it transmits must be relatively high.

Therefore, the number of links from different domain names is more important in a certain sense than the number of links on the site.

3.Backlinks in the form of text are more valuable than links.

This truth is generally better understood, text links are what we call anchor text links, and the effect of anchor text links is more valuable than a ** link. The main reason is that the text form is a literal translation, and search engines can directly interpret and link to the keyword weight itself; And **is rich**, itself is not interesting, can only be changed through alt or to change, and the vast majority of **links are mainly for the main purpose, so the value of link weight has decreased from the perspective of SEO.

What are the factors that affect SEO rankings for backlinks? The above article introduces three factors that affect SEO rankings of external links, and the next editor of Xiao Minsen will bring you more such articles. seo

To do SEO for enterprises, you can start with external links step by step. Although the algorithms of other search engines are updated every once in a while, high-quality backlinks are still a high-weight criterion for SEO. Backlinks are also easier to get started for novices who are just starting out in SEO promotion.

Many companies have more than one, even if it is a new station, you can also launch your own contacts to find a good relationship with the old, or the old partner, and do some backlinks on these old sites to point to their new sites, which can effectively help the new sites quickly open up the situation.

If the ranking of the new station rises quickly, after having a certain weight, you can exchange links with these old ** and build friendship links with each other. This method is beneficial to both parties, but the premise is that the new site must ensure that SEO continues to be done, and the other is that the means of SEO must be compliant. Every time search engines update their rules, they are further strengthening supervision to control excessive SEO optimization or black hat practices.

SEO article submission. Under the current economic situation, the voice of the new ** is getting louder and louder. Although the ** SEO article and the new ** promotion advertorial are slightly different, the techniques are still relatively similar.

To do the best SEO, you must be familiar with the SEO writing rules and standards of the article. Publishing these articles on external platforms is also a form of link building. But because of the different platforms, the strategies that need to be adopted are also different.

Now post bar、Forum,The seizure of articles with links is more severe,It is not recommended for novices to choose post bar、Forum。 Platforms such as blogs, Q&A, and Zhihu would be more suitable. Enterprises should look for such platforms with high industry integration according to their own products or services, and carry out article placement with links.

In addition to these, Baijia and Bear's Paw, which are self-operated, as well as Sohu, which has a close cooperative relationship, are also the main battlefield for the delivery of external link articles. There is generally no cost to sign up for these platforms, and it is actually not a hassle for small businesses. Another more commonly used method is the industry directory**, which is the best for some industries.

Most of the above two methods are free external link promotion. There are also platform options that require fees for link building. If an online ad appears in the form of text or a link, it becomes a purchase link.

If there is a good well-known exhibition in the industry, you can also choose to sponsor and establish links. Relatively speaking, the quality of traffic will be slightly higher, and the specific trade-off needs to be decided by the enterprise according to its actual situation.

After the external chain construction of the enterprise has developed from scratch, it can also choose to join some first-class alliances, which can be said to have opened up a new marketing and promotion channel for the enterprise. For enterprises, SEO is a non-staff project with small investment and stable value-added.

Now the SEO on the market is doing better**, which is relatively valuable. Of course, powerful companies can also choose to directly buy a higher weight, but many of these higher weights are not. If you want to get it, you also need a high investment of resources.

1. Class platform.

Look for similar platforms to do external link platforms, such as experience, post bar, etc. However, please note that not every platform can send external links, pay attention to the platform rules and publishing skills.

2. Cooperation**.

Do external link publishing in cooperative** or cooperative institutions. Upstream and downstream companies and partners will also seek external link platforms that can cooperate with each other.

3. Blogs and forums.

It is recommended to find blogs and forums in two directions: on the one hand, find a large platform with good inclusion and high weight; On the other hand, look for a professional platform. At the same time, blogs and forums should pay attention to the platform rules, although most of them can send external links, but there are also some attention rules that cannot be posted.

**In optimization, I should also have integrated marketing thinking, such as repurchase, word of mouth, and communication. When it comes to content building and link building, the purpose is to guide users' attention and deepen the brand impression. Front socks.

In my opinion, if you want to optimize the first keyword, in the case of the continuous update of the algorithm, the webmaster also made it clear that the ranking of external links and keywords is not particularly large, especially now that the external links are becoming more and more difficult to do.

Therefore, from a long-term perspective, content is more important, originality and keyword positioning and stable updates, etc., of course, when building content, we must also do a good job in the connection between content link building and articles.

Of course, optimization should also be considered more, blindly pursuing external links and internal reed imitation and paying attention to conversion rate and user experience is not good, so **optimization should pay more attention to the details of **, especially in the case of large peer competition, compared to who is more durable! Come on, I wish you better and better.

This requires a long period of accumulation, and it will slowly lead the traffic to ** through the external links built. Find more platforms with higher weight to post and write articles, and it is best to send them on platforms that can bring links and anchor text, so that you can also pass the weight ranking to **, which is also good.