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Anonymous users2024-02-071、slogan. 2、headline. 3、illustration.(Image, generally already given). 4、body. 5、signature. v
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Anonymous users2024-02-06The headline is the core of the advertising language, the most important part of the advertising text, and the soul of the advertisement. The success of an ad variation largely determines the failure of the entire ad copy. Therefore, the English light change title should have its own unique form of expression, which is attractive, can make the reader's attention and can guide the reader to read the body of the advertisement.
1.The theme stands out. The headline is a high-level summary of the body of the ad, and the theme and message of the ad must be clearly focused, so that people can understand what the ad is mainly about when they see the headline.
2.Easy to understand. Difficult words should not be used in the headline of the advertisement, and should be plain and easy to understand.
3.Fresh and unique, short and powerful. To choose a title that provides people with the most up-to-date information, the language should be concise and not too long.
The body of the advertisement refers to the part of the language and text that is in the main position of the advertising copy. Its main function is to explain or explain the theme of the advertisement in a concise manner, and to introduce the advertising information in the advertising title in more detail. The body of the advertisement usually has to explain the title, because the main function of the title of the advertisement is to attract "eyeballs", and the number of words should not be too much, the expression of the relevant product information is often to the point to the end, so the body needs to further expand and explain the relevant content involved in the title.
1.Authenticity. The information provided by advertisements is authentic and credible, which is a common requirement of consumers and can also provide convenience for people's lives.
Advertising is at the intersection of science and art, it must first be based on facts, strictly and accurately express the quality and function of the product, and then consider the means of artistic expression to obtain the consumer's sense of identity.
2.Highlight the main points. The main point to be emphasized in the body of the advertising is the most important "sales point" of the product.
Advertising writing requires careful preparation, and it is necessary to conduct a detailed analysis of the characteristics of the product or service, the psychology and needs of consumers, and the market situation before writing, so as to grasp the key points of appeal.
3.Charismatic. Ads should try to be new and unique and convey the most up-to-date information to readers. You should also pay attention to the sincerity of your feelings, so that you can touch people's hearts.
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Anonymous users2024-02-05Format and content of product ads:
1. The purpose of the title of the product advertisement is to attract the attention of consumers and generate the desire to buy, therefore, the title of the advertisement is inducing, unique and concise.
Take the product name as the title, the factory name and store name as the title, and the product trademark as the title.
2. The text consists of three parts: the beginning, the main body and the end.
At the beginning, it is a transition from the title to the main body. It can be straight to the point, pointing out the characteristics of the product, or it can be outlined and introduced the advantages of the product. The main body should introduce the name, brand, specification, function, characteristics, use, business scope of the enterprise, project, service content, method, time, place, contact method, etc., and the responsibility to the customer.
Poor marking. 3. At the end, it is to urge consumers to buy virtual skins, and this part of the text should be short and powerful, and echo the title of the advertisement.
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Anonymous users2024-02-04advertising
The participle form of the verb to advertise.
commercials
Refers to a commercial.
TV commercials for:
tvcommercials
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Anonymous users2024-02-03ad[ad]
n.(1) Advertisement (2).
domain] andorra
Andorra. abbr.
3) [Army] airdefense, a comprehensive dictionary of modern English-Chinese air defense.
Basic word meaning]ad[ad].
n.(1) Advertising want
AD job advertisements.
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