From Wu Xiaobo to Luo Zhenyu, what are the vulnerable points of knowledge paid IP?

The two knowledge payment giants have been in the spotlight twice in a month. At the same time, Luo Zhenyu and Wu Xiaobo tried to appear in the market at the same time, which is related to the knowledge payment market entering the second half of the year, and the head model has formed a great concern.

When the company gradually enters the mature stage, the valuation also rises: after five rounds of financing, the current valuation of Luo Jiwei is 7 billion yuan; Bajiuling's core channel is Wuxiaobo, which was valued at 1.6 billion yuan at the time of acquisition. High valuations, venture capital enthusiasm will not be as high as in the early days, upward cycle, financing is not easy.

In 2013 and early 2014, an angel round and a round of logical thinking financing were proposed, respectively. The last round of funding was two years ago on September 25, 2017.

The last round of funding was on March 30, 2018, a year and a half. The more difficult it is to raise funds, the more eager the venture capital is to reap the rewards. If the venture capital institution has 3 5-year investment cycles, the initial investor with logical thinking will also be rewarded, so the venture capital company must go public as soon as possible to cope with the pressure of realizing and exiting the venture capital.

This is also the reason why many Internet companies (such as Gao Fujie and Meitu) have bled to go public. Then, Luo Zhenyu chose IPO, and Wu Xiaobo chose M&A curve listing. The advantages of IPOs are higher valuation premiums and richer returns for founders and venture capitalists, while the disadvantage is longer maturities.

When capital markets underperform, valuations will be variable. For example, WeWork, a leader in shared offices, suffered a "waterloo" when it went public, with its valuation falling from $47 billion to $7.5 billion.

He has a lot of vulnerabilities, such as not sticky enough customers.

I think the biggest vulnerability is that you have to pay, so many people don't like it.

It is mainly a matter of market recognition, and there are often some people who do not recognize these programs.

Some people are able to hack paid IPs, resulting in the loss of some funds.

There are still a lot of these, it depends on how you understand it.

That's why they think they don't have much time to study.

From Wu Xiaobo to Luo Zhenyu, behind this seemingly unrelated listing plan, it is not only a test of the knowledge payment business model.

The main thing is that the fruits of their labor are not protected and there are no legal provisions.

I want to say that even if there is a bubble in the payment of knowledge, it is also a new possibility brought by the new **. I don't mind if someone makes money from it. Of course, those who do business have to shout!

Are tickets for the lecture distributed by the neighborhood committee? People's independent subscriptions have been criticized and written, and the voice of forced issuance has been heard? The slogan has been swiped to your doorstep.

Is the shallow atmosphere and coarse aesthetics caused by Luo Zhenyu? I see the realm and level above average. Drinking water is warm and cold, and people know it.

If there is one of my most important takeaways in 2018, it is paying for knowledge. It is also the biggest growth.

This is what has changed since having children. At the beginning, I wanted to find some parenting knowledge, so I looked it up on the Internet, and I didn't know what level of doctor was saying it. Later, I found out that there are many paid consultation platforms, and you only need to spend a little money to consult an authoritative pediatrician, at least throw off our doctors in this eighteenth-tier small city for eighteen streets.

It's simple and professional, and you don't have to run to the hospital, I think this is what society should be.

Knowledge payment is the current outlet, and knowledge payment is to turn knowledge into goods or services. Paying for knowledge incentivizes the generation of quality content.

Paying for knowledge is the current form, and it stands to reason that this is reasonable, and it is the previous flood of Internet piracy that has cultivated the idea that everyone will feel abnormal.

At present, there are a variety of knowledge payment platforms on the Internet, and since 2016, which is called the "first year of knowledge payment", the types of knowledge payment platforms have become more and more diverse

Now more practitioners will choose a tool-based platform to build a personal exclusive knowledge space, and some practitioners who chose the traffic platform type in the early days have also turned to build a personal platform (you can refer to Wu Xiaobo's channel), the reason behind it is that on the one hand, it is not easy for traffic to be absorbed by the head V, and on the other hand, the exclusive knowledge space can realize the precipitation and retention of fans.

There are a lot of them, short books, wisdom fruits, and in the line of action.

There are many knowledge payment platforms, and the subject should ask about the platforms that can be settled:

Tools include: Little Goose Pass, short book.

Traffic-based platform: Baixue, Himalaya.

Community platforms: small secret circles, your circles.

If the subject is an educational institution or self-a**, and wants to pay for knowledge, you can try to go to the traffic-based platform.

Get, Himalayas, NetEase Cloud Classroom, I have heard 60% of these three, if you listen attentively, it is valuable.

It's huge! It depends on what you want to gain, just add me, and add the account name of the answer.

I want you to share it with you.

The concept of "knowledge payment" has been around for a long time, and since 2016, the "first year of knowledge payment", the content expression form and platform type of knowledge payment have also been continuously developed. According to the statistics of iiMedia Consulting's "2019 China Knowledge Payment Industry Map", various types of knowledge payment platforms mainly include the following:

Short book is a knowledge payment platform, short book may not be as famous as some other platforms, and it has not spent a lot of effort on marketing, but the specific functions and service quality are still well-known in the industry.

The rise of knowledge payment is due to the popularization of mobile Internet, so that people can accept knowledge and are no longer limited by geographical space. Up to now, there have been many big Vs who have made a lot of money through knowledge payment, such as Wu Xiaobo, Luo Zhenyu, etc.

It can be said that to a certain extent, knowledge payment is an effective channel that can increase the income of knowledge practitioners. For most teachers, if they want to pay for knowledge, they need professional and systematic training and practice, or engage in first-class tutoring with the help of third-party platforms, etc., and it is still possible to improve their income.

But if you want to make a lot of money, you have to try to start a tutoring class or increase your popularity.

Knowledge payment mainly refers to the phenomenon that the recipient of knowledge pays money for the knowledge read. Paying for knowledge allows the acquirer of knowledge to indirectly pay the disseminator and selector of knowledge, rather than allowing those involved in the knowledge dissemination chain to receive income through other means such as traffic or advertising.

The essence of knowledge payment is to turn knowledge into products or services to achieve business value. Paying for knowledge is conducive to people's efficient screening of information, and at the same time, it also incentivizes the production of high-quality content, in short, paying for knowledge is to make the recipient of knowledge pay the corresponding cost. At the same time, knowledge payment also has a broader definition, that is, any form of direct capital injection in the process of knowledge circulation.

There are many common knowledge payment platforms, which are mainly divided into 2 types, one is to:Himalayas, 100 learningThe main traffic-based knowledge e-commerce platform, one is toLittle Goose Passand other SaaS tool platforms.

Today's Internet environment is a stage of shifting from the traffic economy to the content economy, and knowledge payment is an important manifestation of the content economy. It doesn't matter what you're sharing, knowledge, life philosophy, tips, or job skills, whether your content actually imparts knowledge or just calms people's anxious feelings.

The important thing is that you're actually delivering high-quality content from a noisy era, quality content that has been screened. There is too much free and low-quality information, and more and more people want to see content that is truly valuable. This is where the greatest value of every content creator lies, and it is also the key to the content economy becoming a big opportunity.

Knowledge payment tool short books can build a "knowledge shop", and short books can form a small program, which can not only allow you to pay for knowledge, but also take a ride on the small program.

Thank you for the good reviews!

Knowledge payment is to treat knowledge as a commodity**, and now many self-**people will pay for knowledge on platforms similar to Meiyue Education.

Broad understanding: others will be their own experience, ability.

Force becomes a kind of visual, disseminateable content, such as **, audio, **, the behavior of others paying a certain fee to the content producer in order to obtain others or learn from others' experience and ability.

Knowledge payment can be understood as holding courses on the platform, and then these courses are charged, such as short book platforms, etc.

It is similar to using the tool "class group" to upload knowledge content, and then users pay to read and learn, so that the knowledge payment link is formed, which is the respect of modern people for intellectual property rights and the performance of the progress of the times!

The significance of knowledge payment: the knowledge content is converted into purchasable service products, provided to users who need it, and users can extract valuable information from it.

For content writers, it is a way to motivate content creation, in order to better show their content works, content creators will use some knowledge payment platforms to create content more efficiently.

As a knowledge payment tool platform, Short Book focuses on providing high-quality services for content creators.

There are several common businesses that pay for knowledge:

Individual and self-sufficient, usually with an annual subscription to the column. It is suitable for creators who can output high-quality content stably and for a long time. For example, Li Xiaolai earned tens of millions of yuan.

Celebrities and influencers usually take the form of Q&A or private communities. In essence, what is sold is not knowledge, but an intimate relationship of "making friends with big V".

Enterprises and **, try emerging business forms. It is suitable for education and training enterprises, vertical categories, such as early childhood education, etc.

There are also several common forms of knowledge payment:

**, the most common form, and the form with a relatively low cost of creation. Generally, there are more self-use.

Audio, in addition to the form of Q&A, is mostly seen in the use of emotional self-awareness, or in the form of live broadcast, sharing over and over again, and interacting with users.

Community, which is characterized by a two-way street, allows for closer communication between users and creators.

Get, Answer, Himalaya, Short Book, Open Krypton. More and more knowledge payment platforms have risen one after another, behind which is to grasp the characteristics of the sharing economy era and solve the problem of asymmetry of knowledge and experience in people's mobile social experience.

There are also some people who believe that "knowledge" cannot be fragmented, that "knowledge" cannot be taught, that it can be taught and shared, that it is a "skill", or that it is to solve the user's "anxiety about the future". Therefore, "knowledge payment" is more often just "content payment".

The battle of concepts is meaningless, whether it is IP (**, games, movies, all kinds of intellectual property), or popular anchors and popular stars, they are becoming more and more sought after, because the value they create is getting bigger and bigger. The core logic behind this is that more and more people want and are willing to pay for quality content. The main theme of "content is king" is the general trend.

A full set of courses on more than 10 knowledge paid platforms, such as get, Himalaya, Fan Deng Reading Club, etcLook at me if you need it

The popularity of the term "knowledge payment" can be traced back to 2016, when Luo Zhenyu's team launched a paid subscription column and achieved great success, and knowledge payment platforms such as sub-answers also emerged in the same yearTherefore, 2016 is also known as the first year of knowledge payment。From 2016 to 2018, the discussion about knowledge payment has skyrocketed in the past two years, making us mistakenly think that only these two years of knowledge are charged.

In fact, knowledge and quality content have been charged since ancient times. The reason why there is the illusion that knowledge is free comes from the explosive growth of information caused by the development of the Internet, and a large amount of free information is on the Internet, which can be searched with one click. The proliferation of free information, the quality of which is uneven, and people pay for knowledge to buy back their attention.

To put it bluntly,The biggest benefit of paying for knowledge is that it saves you time.

Internet + knowledge is the biggest feature of knowledge payment at this stage. From this, we know that if you want to do a good job of knowledge payment, it is very important to use the Internet. Many offline training institutions want to develop online education, and the biggest threshold lies in Internet technical support and Internet thinking, which can be achieved with the help of third-party technical service providers.

Paid knowledge is like a purchased book, whether it can be really used depends on the purchaser himself. We've all had the experience of buying a book, not choosing to read it properly, but leaving it in the corner of the bookshelf to fall into the dust. It's the same with paid knowledge.

If we buy paid knowledge, and can learn it well, and can make good use of it, the value of paid knowledge to us is far more than the list price of 199 yuan.

However, if we only listen to it cursoryly after buying it, and then leave it behind without serious review and study, then the paid knowledge will lose its meaning, and the knowledge purchased by 199 will certainly not be able to change the fate.

Paid knowledge can only provide a new way of learning, not supervision. So, when you buy paid knowledge, it's up to you to decide how much the paid knowledge is worth, not the list price of the paid knowledge. The price is equivalent to the cost of one of our lessons, but the amount of knowledge you can really learn depends on yourself.

Paid knowledge is a great opportunity to broaden our horizons, but we also need to seize the opportunity ourselves. If we can make good use of it, then we can access the knowledge that we can't access on weekdays, so as to enrich ourselves and play a role in promoting the change of fate, but if we just look at it as a story, it will not play any role, it is just a pastime in a boring life.