I want to join someone else s brand, what should I pay attention to?

What is someone else's brand? What brand do you open a store, you can directly talk to the brand or the first party, of course, you must find a formal company to cooperate.

Hello, glad to answer for you. 1. First of all, entrepreneurs need to get in touch with the company's headquarters in the best way, communicate with the staff of the company's headquarters, understand simple project information, and then professionally need to pay a part of the fees to the company's headquarters, and you can prepare to open a store. 2. Then the entrepreneur can go to the market to do a detailed investigation to see how popular the project is in the market and how is the business status of the buyer's franchise store?

These are all things that entrepreneurs need to understand in advance. 3. Then if the franchisee feels that the project is not bad, he can go to the company's headquarters to do a field trip to learn more about the project. 4. After the franchisee has passed the assessment of the company's headquarters, the two parties can prepare to open a store after negotiation without dispute.

And the project also has its own training team in the market, professional franchise store choice to join the project, the headquarters will send professional staff to provide entrepreneurs with technical training, management training and marketing training and other aspects of training, so that entrepreneurs can quickly master the production skills of food after joining, and operate smoothly in the market.

Legal analysis: an individual's trademark can be joined externally.

Legal basis: Commercial franchise management regulations》 Article 3 commercial franchising, refers to the enterprise (franchisor) with registered trademarks, enterprise logos, patents, proprietary technology and other business resources, in the form of a contract to license its business resources to other operators, franchisee (franchisee) in accordance with the contract in a unified business model to carry out business, and pay franchise fees to the franchisor business activities. Units and individuals other than enterprises shall not engage in franchising activities as franchisors.

Franchise process: 1. Choose to join the chain project. This depends on your interests, funding, and other resources, comprehensively consider, select the industry you are optimistic about, and then circle a few projects that you think are suitable for you.

2. Data collection and contact negotiation. Now there is a large amount of information on the franchise chain network, you can do information collection on these projects after you have delineated the project, and at the same time have a further understanding of the industry you choose, and you can contact the project management headquarters of the franchise chain project when collecting information. Some people think that they can wait for the information and mobile phones are ready to contact, I don't think so, I think I can contact it, and I can get more information through their business personnel.

This information can be compared with the information you gather online to deepen your understanding of the project.

3. On-site investigation of franchise chain projects. I think that if you fancy a project, you must go on a field trip, which is very important, and the communication in China is completely different from face-to-face communication on the spot. I think we all have that understanding.

Especially in the catering industry, it is necessary to conduct field trips, because it is related to the taste of catering, you must taste it yourself, you must recognize it, if you can't even recognize yourself, let alone others think it is delicious, and come back to patronize your restaurant.

4. Determine the project franchise and the signing of the contract. When you understand and approve the project, you can talk about cooperation. Generally, the contract has been signed for a period of time, such as our contract for the seven gongjiang lakes and lakes roast wings is signed once a year, and there is no other fee for renewing the second year.

5. Pay and receive training. Generally, you will have to pay a franchise fee before receiving training. The training time is generally not very long, and the training time of our Qigong Jianghu Roast Wings is about a week.

Of course, there is no exact time limit for the department itself, and it all depends on the mastery of the students.

6. Negotiate a series of matters such as storefront, decoration, equipment, and opening with the franchise chain headquarters. If you don't have any experience, you should pay special attention and talk to the business manager who is in charge of the franchise headquarters. Then you will go to your destination to select the storefront to be renovated and ready to open.

7. When opening according to the need, you can ask the headquarters to send a teacher to lead the store to open the store. This must be according to the specific needs, because the headquarters generally does not send teachers to the store for free, that is, the free car travel accommodation is not a small amount, in the franchise headquarters for this is a business trip, you need to pay the travel expenses in accordance with the company's regulations.

What franchise chain has a better outlook recently? Hehe, if I want to say that this is naturally roasted wings, in fact, it is indeed roasted wings, and roasted wings are known as "grass root food". In 06, the barbecued wings became popular with the blog, and in 07, there were more than 100 million Chinese netizens, how many "grassroots" you say, and how big the prospects of your roasted wings as "grassroots food" can you imagine.

If you are interested in roasted wings, I suggest you take a look at our "Qigongjianghu roasted wings" franchise chain project. I think it should meet your requirements.

In August 2018, the national "Implementation Plan for the Comprehensive Prevention and Control of Myopia in Children and Adolescents" was released to the public to solicit suggestions: the draft for comments proposes that by 2023, strive to achieve an annual reduction of more than one percentage point in the overall myopia rate of children and adolescents in the country on the basis of 2018, and a reduction of more than 1 percentage point per year in provinces with a high incidence of myopia. By 2030, the myopia rate of 6-year-old children will be controlled at about 3%, the myopia rate of primary school students will be reduced to less than 38%, the myopia rate of junior high school students will be reduced to less than 60%, and the myopia rate of high school students will be reduced to less than 70%, and the excellent rate of national students' physical health standards will reach more than 25% Good projects will be supported by the state first, the tuyere industry is the best to do, and the youth vision correction project can be tried. Teenagers' eyesight is deteriorating, and parents are most concerned about their children's physical and mental health.

Legal Analysis:

In general, no, it will constitute infringement. If the other party registers the trademark, it is infringement, and the other party sues and will be punished. If the other party has a well-known brand, it must be a registered trademark, so don't use it directly.

Legal basis: Trademark Law of the People's Republic of China

Article 15 Without authorization, the person or representative registers the trademark of the person or the representative in his own name, and if the person or the representative raises an objection, it shall not be registered and the use shall be prohibited. Where a trademark for the same kind of goods or similar goods is identical or similar to an unregistered trademark previously used by another person, and the applicant has a contract, business relationship or other relationship with such person other than that provided for in the preceding paragraph, and clearly knows that the trademark of the other person exists, and the other party raises an objection, the registration shall not be granted.

1. The investment should be reasonable.

Due to the rush to open the store, many investors did not prepare sufficient funds in advance, in order to get together the high franchise fee, security deposit and other expenses, many investors began to borrow from relatives and friends or loan sharks, even if the store is successful, they may not be willing to manage the store in order to raise money to pay off the debt, and after a long time, the store will collapse because of high debts.

2. Field trips.

If you want to join, you must assess its direct store, do not be accompanied by its company personnel, but to make an unannounced visit without the other party's knowledge, it is recommended that the entrepreneur first inspect the store around for a period of time, observe its store image, customer flow, etc., and then disguise shopping when there is more customer flow, and observe the price, quality, design and other aspects of its goods.

3. Business district security issues.

Usually, in order to ensure the operational interests of the franchise store, the franchise headquarters will have a business district guarantee, that is, no second branch will be opened in a certain business district, so the franchisee must be very clear about the scope of the business district.

4. Management regulations.

The content of the general franchise contract is less than ten or twenty articles, and more than that.

There are hundreds of 70 or 80 articles, but there is usually such a provision, Matters not covered in this contract shall be handled in accordance with the management regulations of the headquarters. If the franchisee encounters such a situation, it is best to ask the headquarters to attach the management regulations to the contract and become an annex to the contract.

5. Control operating costs.

The control of investment costs is extremely important to the profitability of the store, so investors should try to control the investment costs within a certain range, but do not blindly save.

6. Learn to manage employees.

Generally, brand stores have signed detailed contracts with brand owners or authorized merchants.

Even if the code is broken and the inventory is discounted, it has to go through the relevant procedures.

If you don't sign up with them, it probably won't last long! If you have the supply (provided that it is genuine), take it and sell it indiscriminately. Although you are not breaking the law, they will quickly find out your source and take immediate action on your source!

You didn't buy through a channel that they approved, and in the marketing world, it's called cross-selling! Once the supplier is found, it will be severely punished.

The reputation and quality of the product.