Is it true that there is a big difference in the ingredients and effectiveness of women s skincare p

Most of the expenses are contributed to marketing and channels, accounting for half of the **. Let's look at the product itself, in fact, this part of the cost is included in the cost of sales, where the cost of sales is accounted for. Because the cost of sales here includes the raw materials, packaging materials, manufacturing, logistics and transportation costs in the product.

The only raw materials related to the final consumer are packaging materials and cosmetics, and the cost of raw materials in the cost of sales is even lower, excluding production and logistics costs. When it comes to the product in the hands of consumers, what really determines the use effect of the subject is the cosmetic raw materials. But a very sad fact is that in many cases, the packaging material of the skin care products in the hands of consumers is greater than the content of the raw materials!

So, you make up the picture in your head, in the cost of sales, what is the proportion of content (raw materials). 2.Will there be differences in ingredients at different price points?

The proportion of raw material cost in the product price is pitiful, if in order to pursue gross profit margin, the control of product cost will be very strict, that is to say, when the channel cost, promotion cost and other enterprises must spend money outside the enterprise can not be changed, the best thing to do is to start from the inside, from their own products in order to improve gross profit. Streamlining costs is a good choice, especially in the traditional channels of low-end domestic products, due to the fierce competition, gross profit margin has been very low, the cost of raw material formula is very sensitive, has no ability to do products with high raw material costs. But if it is a high-end product with large profit margins, there will be more money to spend on the product itself, but this is more of a matter for those high-end brands abroad.

From this point of view, you get what you pay for, and it is true. It is not the product itself that determines the cosmetics, but the brand itself. Skincare products are a product with high emotional investment, unlike laundry detergent, which only needs to wash the clothes to be a good laundry detergent, and will not put too much emotion into the laundry detergent.

Consumers buy skin care products with dreams and desires to become beautiful, so brand building is very important to let consumers have beautiful dreams. Therefore, advertising investment to build a brand is very important for skin care products. <>

In fact, the effect is a difficult thing to evaluate, and it is difficult to set indicators to measure. Conventional whitening, moisturizing, sunscreen and anti-aging, etc., are slightly better, and can be evaluated with some clinical indicators, while others are more difficult. There are mostly subjective components of various trials and evaluations on the Internet, and there are also many uncontrollable factors, so it is difficult to use it as a scientific reference.

So I can only talk about the relationship between price and ingredients, which involves how to price skin care products and the composition of costs. In addition, I have seen many comments about the cost and ingredients of skincare products, and it seems that everyone should be more interested. In the past two years, I have spent time in our company's packaging materials, formulas and ** chains, and I should be able to relatively accurately solve these problems.

Bottle lid: The design of a shape can be used for many years, and this design is very expensive, and it takes countless discussions and experiments to settle down. After the design is determined, the mold will be opened, and millions of dollars will go down, and these expenses will be discounted to the cost.

In terms of materials, different plastics and glass are much different, and there are also differences in appearance; From the point of view of decoration, different colors, whether to electroplating, whether to label or print, how to print, are all costs; Carton: What grade of paper is used in the carton, what method is used to print, whether it is a fully automatic folding box or manual folding, which will affect the cost; Outer box: the grade and thickness of corrugated paper, the way of packing, whether it is printed, etc. also cost money.

I don't know much about the production cost, the labor cost of different factories and the filling speed of the machine, and the accuracy control are different, and the cost in places like Europe is bound to be greater than that in China. <>

The ingredients of some small brands of skin care products seem to be better than the ingredients of big brands, but the effect is very average: because the formula list of cosmetics is very similar, but the effect is much worse, although the formula table is very similar, the proportion of the goods they use is different, and the second is that the processing technology of production and processing is different. This will make a difference in their roles.

There are also different origins of the goods they use, which will also cause a big difference in the efficacy of skin care products. There are also devices that sometimes don't know how to get the most out of their recipes. It is very likely that if one or two main ingredients are missing, then the effect will be very different, and it is possible to make a huge difference.

The formula table of cosmetics is very similar, but the effect is much worse, although the formula table is very similar, but the proportion of the goods they use is not the same, and the second is that the processing technology of production and processing is different. This will make a difference in their roles. There are also different origins of the goods they use, which will also cause a big difference in the efficacy of skin care products.

There are also devices that sometimes don't know how to get the most out of their recipes. It is very likely that if one or two main ingredients are missing, then the effect will be very different, and it is possible to make a huge difference. The formula table of cosmetics is very similar, but the effect is much worse, although the formula table is very similar, but the proportion of the goods they use is not the same, and the second is that the processing technology of production and processing is different.

This will cause differences in their effects, as well as the different origins of the goods they use, and the effects of skin care products will be quite different. There are also devices that sometimes don't know how to get the most out of their recipes. It is very likely that if one or two main ingredients are missing, then the effect will be very different, and it is possible to make a huge difference.

Popular cosmetic ingredients are collagen peptides, niacinamide stock solution, yeast extract, vitamins, retinol, squalane, chemical peels, sodium salicylate, and carbohydrates. The main role is moisturizing and hydrating, antioxidant, cleansing**, whitening**, unclogging pores, improving acne and other problems.

Popular cosmetic ingredients are collagen peptides, niacinamide stock solution, yeast extract, vitamins, retinol, squalane, chemical peels, sodium salicylate, and carbohydrates. The main role is moisturizing and hydrating, antioxidant, cleansing**, whitening**, unclogging pores, improving acne and other problems. The cosmetic ingredient list is composed of basic raw materials and functional ingredients, and a secret recipe for a standard skincare product usually consists of a variety of auxiliary tools, raw materials and basic raw materials with different effects.

If the cosmetic ingredient list has all the reliable skin care products that must be marked, there is no or the data of the logo is too vague, and skin care products do not need to be purchased.

1. The quality of raw materials is different: The quality of raw materials depends on several factors: quotient, origin, purity and whether they have undergone special treatment.

Due to the huge purchase volume, big brands are often able to reach good cooperation with large chemical raw material suppliers. 2. Production process: Usually big brands have very strict requirements for the production process, such as the temperature of the raw materials, the stirring speed of the material, when to turn, what steps to prepare, how to deal with the pH-sensitive ingredients, how to adjust the speed of the homogenizer, and how to adjust the material.

This is because although the ingredients of these small brands of skin care products are very good, the dosage they add to skin care products is relatively low, so they are not able to maintain it well**, and those big brand skin care products have some ingredients added in relatively large amounts, which have obvious effects on skin care.

Because the skin care products of big brands are generally strictly screened, they are also in a sterile state in the production process, so the effect is better.

The first is to see whether it is suitable for sensitive skin, and the other is to look at the packaging, good-looking packaging can attract more customers, as well as the lubrication degree of skin care products, these are all things that need to be taken into account, because to give customers the best experience.

The effect of hydration, the effect of whitening, and the effect of skin care or the effect of skin brightening, because these are very important, and the importance is very high.

I don't think it's necessary, because it is an ingredient that will cause an imbalance of water and oil on the face, easy to dry skin, and secondly, many ingredients our face can't absorb.

It is very necessary to cosmetic ingredients generally include vitamin C, vitamin E, aloe squalane, glycyrrhizate, vitamin A, amino acids, hyaluronic acid, which are very good for **.

The main thing is the gap in quality. The quality of high-end products is good, stable, and the effect is good, and the green nature does not hurt the skin. In addition, the actual proportion of active ingredients and extracts specially added to high-end skincare products also determines their efficacy.

This is the secret of the formula of each high-end brand, and it is also the decisive factor that distinguishes high-end products from ordinary products**. This special additive is the core technology of each brand and cannot be leaked.

Although the ordinary one has an effect, it is damaging to the **. It's like the difference between cheap and expensive clothes, you get what you pay for. Materials, workmanship, and the use of safe ingredients are all skin care products that need to be investigated, and if you want to use them, you can use what you can afford, such as Levelot, Hermanlow, Reebshe, Philorga, Sisley, La Mer, etc.

Remember, don't be a three-no-product or a very cheap product.

The most obvious gap between high-end skincare products and ordinary skincare products is the brand.

The quality of the brand is completely different, the ingredients used in high-end skin care products are relatively safe, there is no particularly big impact and change on people's skin quality, there will be no sensitive skin, the effect is relatively good, affected by the brand effect, the formula inside is relatively safe, can achieve the effect of guaranteeing the best, and the user's experience is better. **Relatively expensive.

It is mainly reflected in some aspects of the quality of cosmetics, the brand, and the impact of cosmetics on our human body, which can be seen The main difference between high-end skin care products and affordable products.

Mainly reflected in the **, but also reflected in the effect, the effect of high-end skin care products is quite good, and it will not look very greasy.