I would like a copy of the Computer Mall Merchandising Proposal 20

I want a proposal to promote a mall VIP card!!

xx product marketing plan.

Main idea: 1. Increase market share.

2. Expand product awareness.

3. Establish a good image of scale, quality, professionalism and service.

Operation ideas: 1. Determine the sales target.

1. Market analysis: the industry and region where the target customers are concentrated.

The overall capacity of the market.

Competitive activity.

Customer sourcing methods.

Advantages and disadvantages of friend and foe.

2. Self-analysis: product advantages? The main products and the industries they address.

Scale, brand, professional, service advantages refined.

Our chances are in **?

What is the annual profit target?

Through market analysis, find out market opportunities, refine their own advantages, and determine sales targets.

Annual goals, quarterly goals, monthly goals.

The proportion of main products, profit targets, market share improvement targets, etc.

2. Develop a sales plan.

1. Determine the target market

Focusing on industry sales (profit and stabilizing the market); Supplemented by channel sales (to increase visibility and expand market share).

The industry mainly refers to: industrial and mining, transportation, construction, fire protection, manufacturing, factories and other target customers with a certain procurement scale.

Channel sales refers to: district and county-level franchises or first-class merchants.

2. Market development ideas:

A Industry Sales:

First of all, determine our company's superior products (referring to products with good market control, good price, high support, and large profit operation space), determine the industry targeted by the advantageous products, find out the influential customers in the industry, and integrate various resources for sales research. As a model for our company and a propagandist for the market, we will help us tear open the cracks in the market. Then systematically develop industry customers from point to area.

bChannel sales.

It is mainly aimed at the district and county markets have certain industry and social relations, and have the potential to develop the dealers to guide the profit model.

At the beginning, it can be classified according to the different industry relationships of different dealers, and multiple dealers can be developed in one region.

After the market development is good and the popularity is improved, the market can be integrated in the form of joining or setting up offices.

c. According to the situation, the industry and conference and other marketing means.

3. Increase market research efforts at the same time of market development, so as to adjust sales targets and plans in a timely manner.

3. Prepare sales resources.

1. Team composition:

A sales office:

B salesman (key customer type + channel type).

c. Technical and commercial support.

2. Salary formulation: basic salary + assessment salary + performance commission + bonus + welfare.

3. Develop sales systems and processes.

4. Write training plans and contents.

Fourth, the sales manager preliminary work.

1. Familiar with the company's organizational structure, products and business processes.

2. Understand the company's current market and sales situation.

3. Understand the company's existing sales team.

4. Set sales targets and plans.

5. Develop business processes.

6. Formulate assessment, management, reward and punishment systems.

7. Manage and train the sales team.

8. Inspect the market situation.

9. Maintain and develop key customers.

10. Coordinate all departments of the company and integrate sales resources.

There is no absolutely identical planner, and I think I should write it myself. First of all, there is no voice without investigation. There are several ways to collect and write.

1.The target market of the product: market conditions, competing products, channels, consumption habits.

**2.By comparing with the company's products, the main products are selected first, and the promotion is 3The corresponding advertising type, 4

Corresponding marketing strategy. 5. Market expectations. 6.

their own determination.

In fact, to do ** event planning, it is necessary to sort out the theme of the event, the time of the event, the content of the event and other elements, and find a professional on the Jiejing platform.