Can the monitoring path of public opinion events be explained?

Public opinion events are set into the system in the form of event keywords for a specific emergency event (data may be obtained through public opinion monitoring), such as TOOM public opinion, and the event keywords are sent to the data center, and according to the feedback event network evaluation data, the online evaluation trend of the event development stage is displayed, the impact of the event development is paid attention to, and relevant response strategies are formulated in time to prevent further fermentation of the event.

Method 1: Technical Collection.

For example, some modern intelligent collection technologies can be used, such as big data scraping, crawlers, etc., to collect the required public opinion information, and only need to set the required monitoring objectives, so that they can obtain valuable data information in a timely manner.

Method 2: Systematic collection.

It can use network public opinion monitoring information search software to automatically collect public opinion information on the Internet in real time, such as the Internet public opinion monitoring and control platform of Antfang software, which supports 24-hour real-time monitoring of Internet information, comprehensive retrieval and automatic weight reduction of the obtained information, mining, clustering and analysis of data, and provides intuitive and comprehensive public opinion information for export.

Whether it is in order to better maintain the stability of the jurisdiction and avoid some potential public opinion risks from interfering with the normal development of local government affairs, or in order to understand the local folk culture and prevent cultural conflicts, or to strengthen the management of local stores and local subsidiaries, it is urgent to do a good job in monitoring regional public opinion. So, how do you do that?

1.Accurate monitoring by region

In order to accurately grasp the dynamics of public opinion in the areas where jurisdictions, subsidiaries, and stores are located, it is necessary to accurately monitor them according to regions. Through the use of Zhida Technology's network public opinion monitoring service, users can set up different monitoring areas, such as a prefecture-level district, county, city, province, etc., and will automatically extract the sound and heat of discussing an event in the monitoring area, and filter out repetitive and invalid information, so that they can accurately grasp the ins and outs of the incident and what the truth is.

2.Delineate the target and focus on monitoring

Taking the automotive industry as an example, the concentration area of public opinion outbreak is mainly in some professional car channels, clients and consumer complaint networks, etc., at this time, in order to understand the corresponding public opinion situation of major 4S stores, you can use the directional monitoring function of Zhida Technology Network Public Opinion Monitoring Service to focus on monitoring platforms such as Autohome, Yiche, Aika, Pacific, Cheqq.com, and Auto Complaint Network, so as to control public opinion more scientifically.

When the situation has developed to a certain extent, the spread of public opinion has spread all over the network, so it is necessary to look at public opinion from the perspective of the whole network. Zhida Technology's network public opinion monitoring service can support the customization of multiple target keywords, free combination and flexible settings, 7*24 hours of all-round monitoring of all discussions on the Internet about the dynamics of an event, and what is happening on the Internet at present and in the past.

Sina Public Opinion believes that the existing public opinion monitoring system does not specifically consider the relationship between the various influencing factors of regional public opinion, and can establish a regional public opinion monitoring and decision-making assistance system based on big data, which can include the following modules: information collection and storage module, which is used to collect public opinion source information in a specific area in real time, and carry out structured storage and management of the collected public opinion source information, so as to form a real-time updated regional big data public opinion knowledge base; the data preprocessing module is used to preprocess the data in the regional big data public opinion knowledge base to form a complete and orderly data set, and provide usable data to be analyzed for the subsequent big data public opinion analysis module; The big data public opinion analysis module is used to establish an analysis component library and an analysis model library according to the characteristics of regional public opinion monitoring and analysis, and for the influencing factors related to public opinion; The public opinion monitoring and early warning and decision-making assistance module is used to pre-define the sensitive words in the sensitive thesaurus, and conduct directional mining and analysis of the customized public opinion in all aspects of the regional public opinion analysis according to the sensitive words in the predefined sensitive thesaurus; The background management module is used for the classification management of public opinion information, user and authority management, keyword management, collection management, content management, thematic management and analysis report management.