Analyze the slogan of an advertisement from which aspects

The product itself. Product positioning. Product market.

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1 "Didi Lu Flower, Xiang Piao Wanjia only writes its fragrance As if he is a flower, he does not reflect the characteristics of oil, but changes to "Didi Lu Flower, Healthy Family" and writes about his benefits to the human body, and writes about his role as edible oil.

2 A diamond is eternal, and a diamond lasts forever. The English is "a diamond is forever". (De Beers).

In the early 90s, De Beers, the world's largest diamond dealer, began to promote diamonds in China, and in just a few years, sales doubled.

In 1951, J.W. Townsend & Co. of Chicago created the De Beers advertising slogan in English. Chinese advertising slogans have been launched in Greater China. I don't know who translated the Tang and Song poems that are so perfect, and the artistic conception is directly catching up with the peak of Chinese literature.

Today, diamonds are integrated into the lives of Chinese. Don't ask if you're from, you're the gathering of emotions in my life.

Summary. Hello "Dove, indulge in silky". The reasons for its success are:

Dove has successfully competed in today's increasingly competitive market environment. Classic TV commercials are an important factor in its success. Dove's milk chocolate is full of charm and pure quality.

Its unique creativity and production and shooting techniques have also taken Dove milk chocolate to a whole new level. I watched it several times for several days, and each time it gave the audience a very warm feeling. As soon as you look at this advertisement, you can see that its production still continues Dove's previous elegance and <>

Tell us about an interesting ad and analyze the reasons for its success.

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Hello "Dove, indulge in silky". The reason for this success is Dove's success in today's increasingly competitive market environment.

Classic TV commercials are an important factor in its success. Dove's milk chocolate is full of charm and pure quality. Its unique creativity and production and shooting techniques have also taken Dove milk chocolate to a whole new level.

Yuanhu has watched it several times in a few days, and each time it gives the audience a very warm feeling. As soon as you look at this advertisement, you can see that its production still continues Dove's elegant temperament in the past

I hope the above will help you If you are satisfied with Qi Ru and me, please give me a thumbs up Your gesture is very important to me <>

One. Classification of the advertisement.

1.Content: product advertising, brand advertising, concept advertising, public service advertising.

2.Purpose: Notification Advertisement, ** Advertisement, Image Advertisement, Suggestion Advertisement, Public Service Advertisement, Promotion Advertisement.

3.Strategy: single advertisement, series advertisement, centralized advertisement, repetitive advertisement, marketing advertisement, comparative advertisement, persuasive advertisement.

Two. Advertising features:

1.Advertising is a communication tool, which is to transmit the information of a certain product to a group of users and consumers by the production or business organization (advertiser) of the product;

2.There is a fee for advertising;

3.The communication campaign carried out by the advertisement is persuasive;

4.Advertising is purposeful, planned, and continuous;

5.Advertising is not only good for advertisers, but it is also good for the target audience, and it allows users and consumers to get useful information.

1 Content Classes.

2 Classes of Purpose.

3 Strategy Classes.

Benefits: Advertising is not only good for advertisers, but it's also good for your target audience.

Purpose class, content class, ellipsis class.