How to maximize the company s profits through strategic marketing methods

Marketing around product attributes and benefits is what the vast majority of brands are doing. And being able to think out of the product to do marketing is the reason why many hot spots we see are born. The purpose of creating a topic is to provide people with a talking point to express their emotions and opinions, and by the way, let the brand and products subtly enter the mind.

Extended Information: History of the Company:

1. Embryonic period.

Before the advent of the company, the sole proprietorship was the most typical form of business; Along with sole proprietorships were various partnerships, the most typical of which at that time were family-run groups. Prior to the creation of the company, the partnership did not acquire the status of a legal person, but a number of other corporate bodies appeared. This can be traced back to the ancient Roman period.

In ancient Rome, the state, local governments, religious groups such as monasteries, and public welfare charities such as nursing homes were granted the status of legal persons. In the Middle Ages, there were some ** groups that obtained the status of legal persons, especially those engaged in overseas ** organizations. In medieval England, such organizations enjoyed greater independence than partnerships.

2. Unlimited company.

The earliest company to arise was the Infinite Company. However, there is no essential difference between an unlimited company and a partnership, and it is only a partnership organization that has obtained the status of a legal person. The first piece of legislation on unlimited companies was the Commercial Regulations of Louis XIV of France in 1673, which at the time was known as ordinary companies.

In 1807, it was renamed the Co-name Company in the French Commercial Code. The Commercial Code of Japan also stipulates that there is a "joint name company". After the creation of the unlimited company, there has been a great development, but with the emergence of the stock **** and the limited liability company, the unlimited company has taken a back seat.

3. Cooperative companies.

The partnership company evolved from the Comanda organization that emerged in the 15th century. In the Comanda organization, some people contribute capital, but bear limited liability; Some people contribute, but they have unlimited responsibility. Later, the Kangmanda organization developed into two forms of business, one is an anonymous partnership (limited partnership) and the other is a partnership company.

After the emergence of the joint stock company, the cooperative company also evolved a new form: the joint stock cooperative company. But in the end, due to the emergence of shares and limited liability companies, the two cooperatives did not get a very large-scale development.

Do it yourself, anything, interesting?

1. What strategy are you going to use to improve the company's profits? + Strategy 1 + Strategy 2 + Strategy 3 + Strategy 4 + Strategy 5 + Strategy.

There must be many ways to increase profits, right? "Wrong, there are only three kinds, that is, three fulcrums. That's "Closing Rate", "Customer Lifetime Value" and "Number of Leads", and nothing else.

Optimization", "Multiplication" and "Continuation" 1. Transaction rate: Let the numbers speak for themselvesThe calculation method of the transaction rate is mainly divided into three types: the first is to analyze the unit of time period.

The second method is to calculate your turnover rate by using "Fish Pond Hail Button" and "Sub Fish Pond". The third method is to use a specific means of latent capture as the unit of calculation. 2. Customer lifetime value:

You need to take a long-term view The method of calculating the lifetime value of a customer is actually very simple: the average transaction value of the customer, multiplied by the number of transactions per year, multiplied by the number of years that lasts, and then adds up to an average. If you do marketing and don't grasp this one number, you can't succeed at all.

This number is very important! You should put all your money into the front end, let it circulate, and then make your profits inflate through the amplification of the back end, so that your money-making machine starts to run fast. There are many ways to calculate customer lifetime value.

In terms of sales, the average sales volume is multiplied by the number of transactions per year and then multiplied by the profit.