Should advertorials focus on readability or advertising?

Personally, I feel that the most important thing to pay attention to is advertising, because for the current level of social development, it is more about increasing your publicity efforts, so that people can further understand it and deprive people of their attention.

Of course, the focus of advertorials is on readability. It is a very important factor that the book is readable, and that people will like to read this article.

You should pay attention to its readability, after all, there are many excellent articles in the advertorial, which are well worth reading, and you can also improve your knowledge.

The most important thing is to pay attention to its readability, only things that can be read by the public are the best, and the same should be true for advertorials, so that people's articles can be closer to people's lives.

For the development of advertorials, I personally feel that the most important thing is to pay attention to its readability will be better, closer to some people's lives, and create better value.

Advertorials are not only excellent advertising information, but also more readable, in the promotion industry, there is a promotion method that can make your site traffic increase rapidly, so that your brand building process is greatly shortened.

Readability should definitely be emphasized, because if no one reads it, no amount of advertising can be put in by yourself.

What is an advertorial?

Advertorials are relative to the hard advertisements that are usually seen. The word "advertorial" is emphasized.

Advertorial advertising is not like other advertisements that force feed you advertising products, but let you inadvertently take the initiative to receive advertising information, and will not be disgusted, whether it is from the title or content will be closely integrated with the product or service, so as to achieve the purpose of publicity.

For example, one of my favorite long-form copywriters, "I'm afraid of people to read."

I'm afraid of people who read. When they read, their faces are hidden behind the book. As soon as the book was put down, it shone in front of me as a noble king. Every gesture is a free demeanor. It made me understand that reading is not only knowledge, but also magic...

I'm afraid of people who read. I pray that they will never know about my uneasiness, lest they will break me more easily, or even have the will to defeat me. I am so afraid of people who read, because their role models are great people, and even if they can't do it, they are still a person who takes a step back, and I am far from being a successful person.

I'm afraid of people who read, they know that ignorance is cute in small children, and I'm already an adult...

You can search for it if you have nothing to do).

Although it looks like an advertorial, it makes us want to read it and wonder why the people who read it are so scary. Before you know it, you will read it and then gladly accept the advertising information given. This is the advertorial.

What does an advertorial do?

All advertisements are for the purpose of increasing product sales, and advertorials are no exception. Advertorials are a type of content marketing, which is in line with the current trend. It is the most common and important marketing tool nowadays.

Advertorials are versatile and can be paired with any means of publicity. Make a 1+1>2 effect.

Advertorials are low-cost and easy to operate. Good advertorials are not common, but they are suitable for a large number of advertorials in the industry. It can be low-cost network-wide coverage publicity, and only one person is needed to operate the whole network.

Advertorial advertising planting grass to improve brand degree Xiaohongshu, Douyin and other short ** advertorial advertising implantation operations, so that people inadvertently plant grass has achieved the effect of private domain traffic communication, which is the so-called word of mouth, and this publicity model is the current advertising or the trend of future advertising.

There are two definitions of advertorials, one is narrow and the other is broad. Text-only advertisements that companies spend money on newspapers or magazines and other promotional media. Enterprises can enhance their brand image and popularity by planning to publish in newspapers, magazines or online publicity carriers.

Less investment, attract the attention of potential consumers, and enhance the sales power of the product.

The so-called advertorial is actually to look at a thing or a thing from the perspective of a third party or an unrelated person, and then say some inconsequential words, such as some words with a very poetic and beautiful artistic conception, and then there are some advertising elements in it, which is the role of advertorial, in fact, it is to promote the advertising content.

Advertorials are a form of advertising, as opposed to rigid advertising. The essence of advertorial advertising lies in a "soft" word, which is like a needle hidden in the cotton, which is collected but not revealed, and the enemy is invisible. By the time you find out that this is an advertorial, you have coldly fallen into the trap of well-designed "advertorials".

In order for advertorials to play a huge role, they have a certain relationship with humanistic writing, skills, and publishing.

The definition of advertorials is actually relative to hard advertising, which is a kind of text-only type of soft advertising copywriting, most of which are written by planners or company copywriters. The reason why it is called soft advertising is mainly because it can hide all kinds of marketing advertisements in stories or articles, as if it is a needle hidden in the cotton, implicit but not revealed. Nowadays, there are a lot of social **, and what we see is basically this type of article, and when you think you are watching a story, you are actually absorbing the product or brand advertisement it implants.

Advertorials are a form of advertising, as opposed to rigid advertising. IntroductionA text ad written by a marketing planner or a copywriter at an advertising agency. Compared with hard advertising, the reason why advertorials are called advertorials lies in the subtlety of a soft word, which is like a needle hidden in the cotton, which is collected but not revealed, and defeats the enemy invisibly.

Advertorial advertising plays an irreplaceable role in modern advertising, and the popular science, knowledge and news of advertorial advertising make consumers willing to accept this information, so that its role in today's modern advertising is gradually strengthened.

It is of great significance to grasp the writing skills of advertorials in real advertising to improve the advertising effect.

Advertorials are also known as advertorials in modern advertising, and advertorials are the advertisements that enterprises want to advertise are implicitly expressed in some publicity media or other types of articles. The biggest feature of advertorial advertising is that it tells about certain products or word-of-mouth from the side, unlike other commercial advertisements, which have a strong commodity flavor. Soft advertising has no traces of sales, and it is not clear from the advertisement that it is an advertisement, but it imperceptibly infects consumers and makes consumers willing to accept these advertising messages.

A good title is the point. Yiren Network knows that there is a good title, this advertorial is half the success, the fast-paced lifestyle of modern society makes consumers to a large extent the headline viewer, whether the headline is brilliant or not is the main reason to attract them to read. The headline determines whether the reader reads or nots the body part of the advertisement, and due to the particularity of the headline position of newspapers, magazines, and online advertisements, it often becomes the part that has the greatest impact on the advertising audience and the most impressive.

When determining the content of the title, avoid using rare words, professional terms, etc., should use more words that consumers can read and understand, and be simple and clear in the organization of the language.

The title of the advertorial should use techniques such as bold font and blackening, and use attractive content to make the advertisement jump out of other information and grab the reader's attention. In the use of advertorial advertising text, especially in the use of the title, it is necessary not only to show the consumption purpose and consumption desire in the minds of consumers, but also to show that the product can give consumers consumption needs and consumption desires, so that consumers can understand their own consumption interests, and truly understand consumption and rest assured consumption by reading this advertorial.

In marketing methods, advertorials and advertisements are the two most common ways, but many people are not clear about advertorials and advertisements1. Advertorials have content, while advertisements only have publicity; 2. Advertorials are a means of bringing goods, and advertising is a means of publicity; 3. There is only one form of advertorial, while there are many forms of advertising

1. Advertorials have content, and advertisements only have publicity First, advertorials are actually a kind of articles, generally in a certain type of article, add some appropriate advertisements or product links, take maternal and infant advertorials as an example, there will be some popular science or common sense content in general articles, and then appropriately add some product introductions or links. What advertising requires is to be efficient and eye-catching, so the advertisement does not have so much content, it is just a conspicuous advertising slogan, which is similar to the pop-up window on our usual computer, mainly for publicity.

2. Advertorial is a means of bringing goods, advertising is a means of publicity, secondly, the biggest difference between advertorials and advertising is a delivery, a publicity, when advertising companies make advertisements, they will work publicity, such as the performance and advantages of the product, which must be listed very eye-catchingly, and then use a classic advertising word, but the advertorial is not a product introduction text, it is in the process of popular science and introduction, so that readers realize that they need this thing, and there is just a link below, and they can buy it by clicking on it.

3. There is only one form of advertorial, and there are many forms of advertising Finally, advertorial is actually only one form of article, which is generally interspersed with text, **, commodity links, and the advertorial with too obvious goods cannot be regarded as a good advertorial, and there are many forms of advertising, such as **advertising, **advertising, pop-up advertising, and even many small advertisements in the corridor are one of the manifestations of advertising, but what advertising requires is refinement, the more refined, the more classic, the better.

Advertorials are more subtle than advertisements, and the content of advertorials is mainly based on recommendations, so that customers can have their own purchase psychology, while advertisements are more direct, and advertorials are generally more exaggerated.

Advertorials are a form of advertising. Write the information about the business in a beautiful way. It can better attract people's attention. for advertising purposes.

Advertorials refer to the marketing method that uses psychological impact to make consumers understand the concepts set by the enterprise through specific conceptual appeals and through the way of linking theory with practice, so as to achieve the publicity effect.

To put it simply, an advertorial is a kind of text advertisement, which is cleverly inserted into your own ad through a press release, example story, usage experience, etc. Advantages of advertorials1One of the enterprise traffic ** Internet information transmission is the most extensive, Internet traffic is also the largest, enterprise traffic ** is not only on their own **, the entire Internet should be the carrier.

As long as we can write the advertorial well and publish it on a good platform, then your advertorial can be read by thousands of people. 2.The cost is low, cost-effective Compared to, TV advertising, big V**, the cost of advertorial marketing is much lower, in addition to some mainstream **and network** need to be paid, there are many free platforms.

In terms of effect, it can even achieve a different effect of hard and wide. 3.The audience is more accurate, the advertisements we see every day appear in subway stations, buses, roads, squares, parking lots, etc., and the advertisements that people receive in a day can be said to be 80% or even more that are not needed temporarily.

The audience of advertorial marketing is more accurate. For example, if you want to understand advertorial marketing, then you will definitely search for relevant information, and when you read this article, you will be able to learn more about advertorial marketing, which is through the title of the advertorial marketing for people who need to know relevant information. 4.

It can realize the secondary dissemination of news soft articles, which is easier for people to trust; Story-based advertorials are easier for the public to remember; Popular science advertorials can make the public feel that they have gained new knowledge. When the audience sees some articles that they like or have feelings and help to shine, they will want to share ** with the people around them, which invisibly realizes the second dissemination. 5.

We all know that as long as the advertorial is published, a good advertorial generally spreads relatively quickly, and the content with high quality content will stay on the home page of the search engine for a long time, for example, if you want to know about our company, you search for our company's name "Buma Network", and we happen to have published an advertorial, then you can learn more information through our articles, so as to generate trust. One of the biggest advantages of advertorials is that they are cheap, sometimes you can spend three or five thousand yuan more than spending tens of thousands of dollars on hard advertising, compared with traditional advertising methods, it is still very cost-effective to send advertorials. 6.

The operation of the advertorial is more flexible, compared with the hard and wide, the advertorial is not limited by the length, and the content of the advertorial can be drawn up by yourself, and it can be inserted into our advertisements relatively flexibly. The disadvantage of advertorials is that they are relatively hidden, and the user's attention may not be on the advertisement, but the advantages of advertorial marketing still outweigh the disadvantages.