The importance of advertorials, and what characteristics should be paid attention to in advertorial

1. Advertorials should be valuable to readers.

The first step in writing a good advertorial is the topic that users are interested in, and the main place to publish it can be the Jinsui Push advertorial platform, search for relevant information, sort out, and finally eliminate the strangeness between readers. Let readers recognize and trust you in your article.

2. Seize the inspiration to write an advertorial.

No matter what you write, inspiration is very important, no inspiration, no time to organize, you can record or organize resources first, for the capture of inspiration, Weibo does a better job in this regard, you can share your inspiration with friends and people who follow you anytime and anywhere. At the same time, the important role of network marketing in the future, although it is a new thing, daily life marketing is very large, especially the most fresh topics in advertorials, in order to attract users.

3. Write advertorials according to your needs.

Each enterprise is different from the method of writing hot spots and opinions, there is a lot of information on the Internet, and the advertorial is commercial, and it is necessary to set a good direction for the article before writing, even if the information of the product is meaningful.

4. An attractive topic can bring unexpected results.

The title is like a human face, the content is like a person's expression, and I can't think of even a mysterious title, an incomprehensible title, I feel that the content of the article is the most novel, a vivid, attractive and hot topic.

Several techniques of advertorial writing:

The supplementary narrative method is mainly used to supplement the above narrative, which is generally fragmentary and concise, and does not have a complete event, and can also be put in front of the text of the explanation or explanation to cause the following. The role of supplementary narration generally does not develop plots and events, but only enriches and complements the original narrative.

Direct lyrical method.

Direct lyricism can make feelings expressed simple and true, shocking and unswerving. Direct lyricism is generally suitable for expressing strong and tense feelings. Direct lyricism is characterized by strong emotions when narrating, fast and tense rhythms, direct emotions, and easy to grasp.

Discuss first, then narrate.

Adopting the method of first discussing and then narrating, first put forward the main points and central points of the narrative straight to the point, and then unify the whole text in this way, so that the significance of the events recorded in the whole text can be clearly understood after discussion. When narrating, it is necessary to focus on the main point of the argument.

Change in thought.

In this way of writing, the main line of ideological development should be clear. The various stages of ideological change should be natural and the comparison should be clear.

The dynamic of the imaginary object should be combined with the static depiction, so that it can be contrasted. The article shifts from static description to imaginary dynamic or from dynamic to imaginary static, and the description must be explained clearly, otherwise it will be unclear which part is seen and which part is thought of. The dynamics of the object imagined in the article should be in line with the characteristics of the object, so that people can read it and be credible.

Growth Change Method.

To describe animals by the method of growth and change, it is necessary to pay attention to writing down the main stages of the whole process of animals from small to large, and not to use the method of writing running accounts. When describing the main stages in the growth process of animals, it is necessary to pay attention to explaining the causes and consequences clearly, so as to avoid the inability to connect in the middle, which makes the reader inexplicable. The growth process of animals is a long process, so when describing animals in this way, it is necessary to pay attention to systematic observation, and consciously write a series of observation diaries to write down the observations.

Finally, the diary of observations can be trimmed to create an essay that reflects the growth process of the animal.

Categorical descriptiveness.

Categorical descriptions are written in the order of different categories of the depicted objects, such as heaven and earth, mountains and rivers, plants and trees, insects and fish, etc., or different aspects, such as shapes, colors, sounds, etc. Therefore, it is not necessary to describe the observation points, nor does it have to be in the order of time or space.

845480066, you can't write a good article without a certain knowledge base in advertorial writing, I asked him to write it, and the front one is to deduct Wei.

1. Highlight product strength.

2. Attract customers' attention.

3. The text is concise and clear.

4. The full text is clear and fluent.

In the process of writing an advertorial, the time spent on research and planning is much higher than the time spent on writing two advertorials, which avoids novices who don't know how to start after writing one or two articles.

For writing articles, the style and feeling are not reliable, and the establishment of a systematic article content reserve can only be used to continuously output content when writing articles.

If you want to write a good advertorial, you usually need to exercise, pick up the pen and write an advertorial first, no matter whether it is *** or bad, you will succeed 80% after writing the first one.

What is an advertorial, it is a promotion method different from traditional advertising, using the Internet to achieve the income generation and rate of the enterprise. Nowadays, most enterprises or companies know the importance of advertorials, and the investment in promotion and dissemination must be limited, and the effect of investment and output must also be very concerned, so advertorial marketing and promotion is a good choice.

First, the role of publicity

Whether it's soft advertising, **advertising, or **advertising, the purpose is to promote. After customers see the advertorial published by enterprises and merchants, the more the advertorial is read, the wider their publicity effect will be. Of course, in order to achieve the ideal publicity effect, the advertorial should pay attention to the quality of the advertorial, be readable, provide readers with useful information, and arouse readers' interest in reading, so that the advertorial can achieve a good publicity effect.

Second, the role of transformation

The promotion process of advertorials is also a process of transformation, and every promotion of advertorials is to lay the foundation for business. No matter what advertorial is, it is laying the foundation for the final product sales of the enterprise and the company. If customers are interested in the company's advertorial, when reading the advertorial, they will inevitably pay attention to the relevant products in the advertorial and the relevant information of the company's opening, so as to virtually complete a product promotion of the enterprise or the company.

If specific methods or channels are appropriately embedded in the advertorial, it is undoubtedly effectively increasing the sales and popularity of the product. In today's era when the Internet is so developed, it is very easy to implant propaganda in advertorials.

3. Interaction

Open advertorial marketing has good interactivity and can effectively deepen the communication between enterprises and customers. Therefore, there must be interactive information and methods in the open advertorial, and an interactive topic can be selected to enhance the customer's trust and goodwill towards the enterprise or company.

Advertorials are the best promotion method for many enterprises, especially when opening, the company will write advertorials for the opening, and some companies even preheat the relevant information of the advertorial in advance before opening. Such advertorials have a great effect on the company's marketing promotion.

The first choice for advertorial release" Laimedia.com.

As far as I know: they can not only be in Sina, NetEase, Baijiahao, Xinhua, Phoenix, Tencent, CCTV and other 3000 portals and places**, but also want to publish which**direct payment can be released,** and on the official website public, I summarized several advantages:**are transparent, fast publishing, and the advertorial can also be ranked on the home page.

1. Communicate the brand from an objective point of view and have a high degree of audience acceptance.

Advertorials use words to spread a certain spirit or thought, which has emotional resonance with the public, and imperceptibly allows the public to see the advertisement, and a good advertorial content can effectively persuade the public to accept the advertisement and convert it directly. First of all, aside from the conversion effect, just looking at communication and advertorials can make consumers initially understand and recognize the brand, and achieve the purpose of brand promotion.

2. Enhance the credibility of the enterprise and establish a brand image.

Publishing advertorial content on some authoritative news platforms can not only quickly expand coverage, but also directly promote the credibility of the enterprise itself, establish corporate authority, and win consumer trust with the help of the platform's authority. When the influence of the enterprise accumulates to a certain extent, it can indirectly add value to the product and enhance the core competitiveness of the enterprise.

3. Increase the weight of ** and optimize the ranking.

When doing SEO optimization of natural ranking, the quality and originality of the content directly affect the final optimization results, and planning high-quality advertorial content can help improve the ranking and effectively increase the rate.

Fourth, the scope of communication is wide and the cost is low.

At present, the common advertorial marketing channels include enterprises, self-articles, news sources, forums, blogs, and products (knowing, library, post bar), etc., and enterprises can choose channels according to their own needs and do a good job of covering the whole socks bridge manuscript network. Relatively speaking, advertorials only need to follow the rules of major platforms to spread, while traditional hard advertising is usually paid for each entry, and the cost of soft advertising is significantly lower.

Fifth, the effective time is long, and the transformation effect is good.

The network information itself is permanent, and if the content of the advertorial is successfully published and becomes permanently effective without violating the rules of the system and being deleted or banned. Through the continuous repetition of various channels and different platforms, or even the formation of viral communication, the publicity benefit is easier to reach the explosion point in the accumulation, which is conducive to the establishment of brand image and long-term development.

Sixth, open the market for enterprises to eliminate hail and drive overall sales.

With the deepening of corporate advertorial marketing, the construction of brand and word-of-mouth is becoming more and more mature, and the traffic conversion in the later stage is rapidly increasing, and the intangible value of the brand begins to be officially transformed into actual profits! The intrinsic potential of network marketing is thus condensed into the intrinsic competitiveness of the brand.

Advertorial marketing, also known as news marketing, is a form of marketing promotion. It uses text, **, ** and other forms to convey the company's products, services, brands and other information to the target audience in the form of news reports, so as to achieve the purpose of publicity and promotion. Advertorial marketing has the following important roles:

1. Improve brand awareness.

Advertorial marketing can convey the brand information of the enterprise to the target audience through a variety of forms, so as to expand the popularity of the brand. By publishing corporate news on major portals, industries, news, etc., more people can understand the company's brand and enhance the brand's influence and reputation.

2. Improve product and service sales.

Advertorial marketing can increase sales by publicizing and promoting a company's products and services. By publishing information about products and services, you can let your target audience know about the company's products and services and enhance their willingness to buy. At the same time, advertorial marketing can also attract the target audience to buy the company's products and services through coupons, activities and other means.

3. Strengthen the construction of corporate image.

Advertorial marketing can convey the company's culture, values, social responsibilities and other information to the target audience through news reports, so as to strengthen the construction of corporate image. By publishing information about the company's image, the target audience can understand the company's cultural values and enhance their trust and recognition of the company.

Advertorial marketing can improve the SEO (search engine optimization) ranking by publishing high-quality content, so that more target audiences can find the enterprise through search engines. By publishing information about the company's products and services, it can make it easier for the target audience to find the company's products and services, and increase the traffic and degree.

5. Enhance engagement with your target audience.

Advertorial marketing can interact with the target audience through social channels**, forums and other channels to enhance their participation and loyalty. By publishing information about the company's products and services, the target audience can be allowed to participate in discussions, messages, comments, etc., thereby increasing the interaction and communication between the business and the target audience.

In short, advertorial marketing is a very important marketing promotion method, which can improve brand awareness, enhance product and service sales, strengthen corporate image building, optimize search engine rankings, and enhance interaction with target audiences.

One. Reduce costs.

Whether it's hard ads, offline campaigns, or search engine optimization, targeting a user base is not precise enough and can be expensive. The advertorial can be written in a targeted manner and published on a platform, and the rate of return is much higher than that of the traditional one, so the advertorial promotion is effective, the investment is low, and the return is high.

Two. Assisted SEO

Publishing advertorials with keywords and hyperlinks will bring a large number of high-quality external links to enterprises, improve their ranking on search engines, increase their weight, and increase the chance of being searched by others.

Three. Attract and maintain customers.

An excellent advertorial can serve the purpose of attracting new customers and maintaining old customers, and dry articles can increase consumers' knowledge and expand their horizons. If you write wonderfully, even if you know that it is an advertorial, users will not be too irritable.

4.PR role.

A good advertorial can bring a good reputation to the enterprise, especially in the process of starting a business, it is inevitable that there will be negative information, and some positive advertorials will be released in a timely manner and released on major well-known portals, which not only publicizes, but also plays a role in public relations.

The subtlety of the advertorial lies in the fact that there is a "soft" word, which hides a needle in the cotton, collects but does not reveal, and defeats the enemy invisibly. However, the preliminary work of advertorial marketing also needs to be done, such as accurately identifying the target group and choosing the right platform.