SEO Advertorials What are the characteristics of a good advertorial

Many people have always had a question, why they have written so many advertorials, and after practicing diligently, they still can't write a high-quality advertorial, and the written article pages can't be well promoted and ranked.

The reason for this is that it is not allowed to write the essentials of advertorials, if it is said that hard advertising is the strongest and strongest Shaolin kung fu; Then, the advertorial is the most powerful marketing method to overcome the rigidity of the Wudang boxing method, which is both soft and hard, both internal and external. Let's share the key points of writing an advertorial:

1. Generally, the author writes with his own personal experience to substitute the situation, and this description makes readers quickly resonate.

2. Title, write a high-quality title, and your advertorial will be one-third successful. An eye-catching title must have the following points: First, the title has the same, related, and similar three-phase algorithm.

Secondly, the article adds the attribute of time and region. Finally, it is necessary to conform to the division of users.

3. The first 20 words of the article are the focus, the first 20 words not only have an impact on the ** ranking, but also have a very important impact on the user experience.

5. Semantic algorithms, writing an advertorial article as a whole is a piece of text that can be read, so that the reader can understand what you are saying.

7. The number of words in the article should be well controlled, and the user's visual fatigue should be noted.

Do you mean internal links or external links? If you want to link internally, the tdk should be clear, so that the search spider can know what your article is talking about, what your key theme is, and you can make keywords, and you can add links, or other bold means to help search engines understand the article;

The external link is mainly attractive, and the title of the article must be the title party, such as "The three major traps of financial management, don't step on it", and the content is also more fun and interesting, but such articles often take more time and energy, depending on whether you are willing to do it.

The content is substantial, meaningful, the theme is clear, and the typography is beautiful.

The choice of the advertorial platform is very important, and the quality of the platform determines the subsequent promotion effect. A good advertorial platform should have at least the following 4 characteristics: industry relevance, high traffic, high SEO weight, and whether the platform can provide additional value.

Method. Method steps.

The first step in designing keywords is to identify them. Use the above methods to determine keywords, which will not be described in detail here; But remember the steps to identify keywords: What is the goal of determining a keyword?

The position of the keyword is also crucial. Overall, first of all, the title should contain keywords; Secondly, it is best to put keywords in the first paragraph of the advertorial. Only at the beginning of the position, many times ** your keyword, can make the user more familiar, even if the user can't continue reading due to interest or other things, he sees the keyword, which deepens his impression.

From the perspective of the content structure of the advertorial, after confirming the layout of the advertorial, the keywords can be adjusted, and the horizontal priority of the position of the keywords is: left, middle, and right; The vertical priority is: Top, Middle, Bottom.

The third step is the expansion of key signings.

There are many ways to expand keywords: disguised vocabulary, which can be synonyms or synonyms of selected keywords. It can also be an extension or shorthand of a keyword. It can also be related words for keywords.

Lengthening words, where lengthening keywords is not just casually lengthening, but turning short words into long words. For example, if the keyword is product, then Xiangwan can be lengthened as: region + product + service, company + product + effect, how + product effect, etc.

Embedding keywords in advertorials is a testing step. Keywords should not be put into the advertorial at will, it seems too blunt, and the advertorial should be kept smooth and fluent. In general, the density of keywords should be maintained at 3% to 7%.

This kind of optimization will truly reflect the value of advertorials, because the user's reading experience is the most important!

In order to strengthen the keywords more, some means can be used to distinguish the keywords from other content of the advertorial. For example, you can change the font, color, bold, skew, underline, etc. of keywords to make them more eye-catching, recognizable at a glance, and attract users' attention, so as to improve the impression.