The layout of goods in the shopping mall, how to arrange the design and decoration of the shopping m

The decoration of the shopping mall is characterized by the choice of lighting, and the decoration of the shopping mall is characterized by the consistency of the overall style of the decoration. So, how to arrange the design and decoration of the shopping mall?

1. Hard arrangement.

1. Channel flow line design.

The design of the shopping mall passage is one of the key points of the layout design of the shopping mall. The shopping mall passage is mainly divided into the main channel and the secondary channel, the main channel is the main line to guide customer actions, and the secondary channel is the fulcrum that guides the flow of customers in the store. The design of the passage line of the store is designed according to the location and display of the shopping mall.

The excellent design of the passage can guide customers to every corner of the mall according to the design, contact all the products in the store, and effectively use the space of the mall.

2. Commodity display design.

Commodity display design is the key point of shopping mall layout design, and a good commodity display design can not only promote consumers' desire to buy, but also promote their purchase. Generally speaking, doing a good job in product display design mainly includes six aspects: performance, display point, attractiveness, convenience, and stability.

2. Soft arrangement.

The design of the passage and the display of goods in the shopping mall belong to the hard layout of the shopping mall, which is relatively stable and takes a long time to replace. Because it is based on consumption habits. Some shopping malls will regularly adjust the shelves of the shopping mall according to the sales situation.

However, due to the consumer's familiarity with the shopping mall affects the convenience of shopping, the overall hard layout of the shopping mall cannot be adjusted frequently, but the unchanged shopping environment will make consumers feel tired. In order to solve the contradiction between this change and the change of the bright draft, shopping malls usually introduce the method of soft layout. 1. Shopping mall view system.

The wayfinding system is the visual guidance arrangement that guides customers to shop in the store, including various functional signs. For example, the indication of each commodity zone, the instruction of each service zone, etc., is a part of what we usually call the VI system.

2. Atmosphere rendering and arrangement.

From the point of view of the direct promotion effect of sales, the atmosphere rendering arrangement has undoubtedly become a key point. Atmosphere rendering is to put on a suitable coat for the mall according to different sales statuses, from top to bottom, wearing clothes and hats. The points arranged include the store gate, the sky above the store, the activity area, the background wall, the ground, the cashier area, the service desk, etc.

The application of packaging forms is mainly soft replaceable printed matter and advertising products.

3. Pay attention to lighting and accompanying sound to play filial piety.

For the design of modern shopping malls, special attention should be paid to lighting and sound. It's not just a matter of technology, it's also a matter of etiquette and politeness to customers. Most of the business halls of shopping malls are indoors, and lighting is the main content of environmental beauty.

Especially with the continuous expansion of shopping malls and the installation of air conditioning, the degree of closure of shopping malls is getting higher and higher, and lighting is more important.

The planning and design of the first floor of the mall focuses on the relationship between customer entrances and exits, escalators and warehouse facilities. Generally, shopping malls with a construction area of more than 1,500 square meters mostly place escalators in the center of the business hall, elevators, stairs, equipment shafts, etc. are arranged around, and warehouses and logistics facilities are arranged far away from customer entrances and exits. In order to improve the space utilization rate on the first floor, it is recommended that the air-conditioning room is generally set up underground or above the second floor, and only the space for arranging pipelines is reserved on the first floor.

The distance between the main entrance of customers and the escalator should be widened as much as possible, and the central space should be used to place display cabinets to improve the utilization rate of the business hall of the shopping mall.

1. Fire protection and emergency system.

2. HVAC and fresh air system.

3. Smoke detection. 4. Monitoring.

5. Imaging equipment.

6. Lighting. 7. a socket.

8. Waterproof and toilet.

9. Water supply and discharge.

10. Warehouse.

11. Loading and unloading.

12. a weighing area.

13. Reasonable planning of functional areas.

I'm in the plane class I don't know haha.

If department stores want to attract more people to visit, they should not be sloppy in terms of design, not only beautiful and fashionable, but also internationalized and integrated with more elements of the trend. How is a department store designed? Let's take a look.

1. The design of department stores should fully understand the characteristics and connotations of merchants and brands, the behavior habits of target customers, consumer psychology, consumer demand, product appearance, style, color, function, etc., so as to provide creativity, conception and foundation for shopping mall design.

2. Make full use of the spatial structure of the building to extend the line and surface of commodity display and brand image display. For example, when the display cabinet is located in the store** position or the escalator position, you can make full use of the column to extend the display surface. If there are no columns, you can also mobilize the characteristics of the material to build a wall without walls, and build columns without columns, but the overall requirements of the height of the store should be considered.

3. It needs to be in line with the future competition and development trend, in line with market positioning, and create a warm and infectious shopping environment for the target customer group. It is necessary to meticulously craft, grasp the design function, and integrate the design elements with design ideas, concepts and creativity.

1.Shopping mall space environment design.

The spatial environment in the shopping mall is also a very important aspect of the design, and the atmosphere of the spatial environment is the feeling of the whole shopping mall. When designing the space environment of the pure shopping mall, it is necessary to design according to the actual situation and the nature of the use of the space object, and use our existing design level and artistic processing methods to create a functional space with reasonable function, aesthetic comfort and meets the requirements.

2.The design of the soft decoration of the shopping mall space.

In the decoration design of modern shopping malls, soft decoration design is a problem that cannot be ignored. Because of the influence of the structure of the building space, the hard decoration sometimes does not reflect the uniqueness of the space, so it is necessary to achieve it through reasonable soft decoration design, and use reasonable soft decoration design to strengthen and enrich the unique feeling of space.

3.Decoration design of the shopping mall space.

Shopping mall decoration design, first of all, need to determine a good shopping mall design scheme, which requires the developer to choose a professional commercial design company, and the designer to conduct a good communication, to determine the final design scheme. Then, according to the design plan, the decoration of the space is carried out by a professional decoration team, so that the decoration design of the shopping mall can be completed smoothly.

How to make consumers remember the design of department stores in a short period of time is the essence of design. The designer's creative goal is to convey shopping information through design, and give consumers a clear shopping experience from the level, structure, size, color and other aspects of the information. Our design philosophy must be based on this goal.

The design master should clearly know that the message of our design must be conveyed to the consumer to ensure that they have a good experience with our choice. If consumers don't understand our message clearly, the design is failing. The designer's message should be clearly conveyed in any link of packaging design and communication.

We should clearly know that a good design lead meter is the trust of consumers, which can make the spread of product information smooth, and consumers can get full trust from the packaging. The success or failure of packaging design depends on its ability to convey the information of the product to the target consumer in an accurate manner.

Do not open a shop at the end of the alley, the corner or the end, from the feng shui theory, water is wealth, dry roads and waterways are all water flows, everyone is around, the water flows to the alley, corner, the end, it will become stagnant water, it is not possible to gather wealth, if opened in these places, it is easy to go out of business. 2.The price list should be eye-catching:

Whether the store is ornately decorated or simple and generous, the price list must be eye-catching, otherwise, it is easy to make customers dare not enter, which is a taboo in feng shui. 3.Do not shine directly out of the door with a mirror for store decoration

It is easy to leak money, and there is a lot of tongue. 4.The kitchen should be hidden:

From Feng Shui, the five elements of the kitchen belong to fire, ** belong to water, water and fire are incompatible, which will lead to a business downturn. If it is a water-related store, it is taboo to sit in a store facing north and south. 5.

It is taboo to face pillars, telephone poles or street lamps in the store: it is easy to get out of the thief. If you have already committed a taboo, it is recommended to hang a convex gossip mirror to improve.

6.There should not be a water cover with a round hole in front of the store, from Feng Shui speaking, it means that the money is leaking, which means that the money earned will soon go out. If the hole is too large, there will be a money dispute.

It is recommended to spread a red carpet on the water cover, you can avoid the bad year, open a store to do business, in the southwest or east of the store, set up a fish tank or flowing water landscape, you can roll in. Note that the direction of the water is to flow into the store, which means to attract wealth. 8.

When choosing a location to open a store, you should consider whether the front of the store is open, and it is best to avoid all obstructions, even if the inside of a store is not too large, it is still better to choose a store with an open front of the store. This is called Mingtang in feng shui, and those who are wide in Mingtang make money easily and quickly, and their popularity is enough. 9.

Externally, the storefronts on the surrounding road should be preferred, and in commercial feng shui, the road represents water and water is the main wealth. If the road in front of the gate can be embraced, it will form a pattern surrounded by water, so that you can secure your fortune and do better than your peers. 10.

Because the store is of every inch of land, the design of the store is often based on the idea of making full use of every inch of space in the store, without taking into account the layout of feng shui, and it is difficult to deliberately arrange it into a prosperous pattern. However, you can directly put a pixiu (mouth facing outward) or a three-legged golden toad (mouth facing inward) on the cash register, and this arrangement can improve the fortune of the store in the smallest space. 11.

In order to reduce costs, some stores rent the Mingtang in front of the store to small merchants and hawkers, and sometimes rent it to playgrounds, which seems to increase the amount of **, but in fact, it will reduce the business in the store, because the wealth is dispersed. 12.The brightness of the store is also to be considered, because the merchant electricity is high, so some stores reduce the brightness of the lights or simply turn off in order to save costs, in fact, this is not necessary, after all, the income of doing a few more businesses will far exceed the electricity bill, which is particularly important in the catering industry, it is best to do a little design at the height of the store, coupled with flowers and beautiful landscaping, will strengthen the aura of the store, so that the wealth index is rising.