How to write the shopping mall sports city store celebration planning Which master has a good idea P

Shopping mall celebration planning plan.

Curated customers: new and old customers, potential customers, internal staff.

Planning Agency: Marketing Department.

Planner: Applicable Period:

Background analysis: Due to the financial turmoil at the end of last year, the depreciation of the Hong Kong dollar and the fierce competition in the industry at the beginning of this year, the company's operating profit had a huge impact, and the direct reason was the decrease in customer flow. To stabilize old customers, develop new customers and return consumers, with the establishment of the company five years ago, the company to a big event.

One. Planning purpose (goal).

In order to thank the new and old customers for their support, trust and affirmation of the company in the past five years, and repay consumers, this activity is specially launched. A total of 1,000 passengers are scheduled for these three days, and the gross profit is expected to reach 100,000 yuan. The market share of passenger traffic in Sha Tau Kok has reached more than 60%.

Promote the leisure industry and build brand awareness. Let customers feel happy, affordable, suitable for all walks of life. All internal staff participated, promoted, improved the atmosphere, and drove the consumption of the surrounding people.

Let everyone know that there is an event and that they can actively participate. The focus is on driving passenger flow and developing new customer sources.

Two: Theme. Leisure xx, 5th anniversary of joy.

Three. Pre-publicity, layout and preparation.

Principle: Try to use as little money as possible, physical, and more manpower and existing resources.

Publicity: External:

The main means is to put DM single, which is distributed by the company's staff to each area, including various streets, commercial areas, and residential areas, mainly potential consumer groups, and the carpet is to be distributed. (Person in charge, each class teacher is in charge).

Internal: Encourage internal employees to participate in activities, introduce friends and family to visit, mainly based on word-of-mouth promotion.

Location: Business premises, with a focus on the lighting of the lounge and the setting of the stage. ** Preparation of boxes, TVs, audio-visuals. (Person in charge: Director Zhou).

Prize procurement and preparation: There are specific prizes (28 foot bath rolls, 8 massage rolls, and commemorative prizes).

The person in charge of the items (color bars, ribbons, banners, balloons, ***, stickers, membership cards, stored value membership cards POP, etc.) is to be discussed.

Program solicitation (person in charge, supervisor Zhou).

1. Each department or class, each department class at least one program; There are no less than 3 programs in the technician department.

2. Complete the program application before 11 o'clock in the evening this weekend (Director Cheng is responsible).

3. Rehearse from Monday to week next week.

4. Program applicants should bring their own accompaniment instruments or audio tape CDs

Four: specific content:

Location: Lounge, performance between two rear projections.

In order to thank the members and new and old customers for the preferential activities! On the 26th anniversary of our barber shop, we will hold a store celebration and special promotion, and new and old customers will be surprised when they enter the store. Asking questions is a great way to be featured and gives others a chance to refer to them.

First of all, the theme of the event highlights the words of the 10th anniversary, and secondly, the main ways of the event are **, discounts**, and other literary and artistic, public relations and other activities. As for the theme of the event, it is okay not to write anything about the purpose and significance, the key is to carry out the activity in what way, increase sales, increase popularity, and create influence. The specific implementation content, rules, time, and participation methods of the activity should be clearly written.

These are just personal recommendations.

Ads need to be concise and easy to understand and remember. Here are a few to choose from:

1) Dear customers and friends, in order to thank you for your support and love to our store, we have launched the following preferential activities, 2) It is a hot summer, it is too hot outside, we have prepared a delicious xx brand ice cream for you, and the discounts are repeated, don't miss it!

3) There is no holiday during the holidays, and there is no aftermath for discounts.

4) Don't miss it when you pass by, and never regret eating it.

According to the theme, the activities can be divided into the following four types:

1. Opening activities: Opening activities are the most important ones, because it is only once, and it is the first contact with potential customers, and the customer's impression of the supermarket's goods, services, atmosphere, etc., will affect their willingness to visit the supermarket again in the future. Therefore, the operators attach great importance to the opening activities, hoping to leave a good impression on customers through the activities.

Usually, the performance on the opening day can be about 5 times that of the usual day.

2. Annual celebration activities: The importance of annual celebration activities is second only to the opening, because there is only one event a year. In this regard, the first business will generally give more preferential mold transportation conditions, in order to resist the fun with the supermarket's first activities. Its performance can be up to times the usual performance.

3. Routine activities: Routine activities are usually held to cooperate with national festivals, folk festivals and local customs, behaviors, etc. Generally speaking, supermarkets will hold 2-3 routine activities every month to attract new customers and increase the purchase items and amounts of old customers, and the performance during the ** period can be increased by 2-3 percent compared with the non-** period.

4. Competitive activities: Competitive activities often occur in areas with a dense number of competing stores. When competitors take **** activities or annual celebrations** activities, they usually launch competitive ** activities to avoid a decline in turnover.

The opening, the prizes, the promotional purpose, the end. Thank you, if you are satisfied, give a good review.