The art of communication is an author s message

First, communication is an art, if you want to obtain a good communication effect and establish a good interpersonal relationship, we must explore the mystery of communication from three levels.

1.Self-factors.

Communication can be affected by one's own factors, such as self-concept that makes people defensive in communication and not accept other people's suggestions; Perceptual biases have the potential to form stereotypes and create misunderstandings about others; Poor emotional expression can make it impossible for others to understand you accurately and affect the effectiveness of communication.

2.Communication medium.

Verbal and non-verbal communication media play an important role in shaping communication relationships, for example, language can shape the impression of others, reflect our attitudes towards others, and enhance our relationships with others.

3.Communication atmosphere.

The so-called communication atmosphere refers to the emotional atmosphere in the relationship. Good communication atmosphere and good communication effect; The atmosphere of Gouda Zhitong is poor, and the communication effect is also poor. The quality of the communication atmosphere mainly depends on the amount of positive information and whether the other party is in a state of psychological defense.

Based on these three levels, we can use 12 skills to promote communication and become a master of communication. For example, appropriate self-disclosure, perceptual checks, expansion of emotional vocabulary, rational use of high-power and low-power language, and descriptive communication instead of evaluative communication.

Second, we need to observe people with different personalities first, understand everyone's way of working, way of doing things, etc., lend a helping hand within our own ability when others are "in danger", and hold a friendly attitude, mutual respect and mutual understanding in the process of ordinary communication.

1.Worst: hen-style communication.

Performance: When you see a customer, your eyes will shine, and you will talk endlessly with the customer, regardless of whether the customer likes to listen or not, whether you want to listen or not, and you will not understand the needs of the customer, but will only talk about how good our products are, how suitable for you, how it can improve your efficiency, reduce your costs and other self-selling boasting words.

Features: Talk more, ask less, see less, listen less, just like the old hen lays eggs, desperately calling, and don't care whether others like to listen or not, listen to it or not. And I don't have a deep understanding of the industry and products, I don't have a sense of organization and logic when I speak, and I don't even understand how to make customers understand.

2.Entry-level: Rooster style communication.

Performance: Say when you should say, don't say when you shouldn't, and speak in a more organized and logical way.

Features: can ensure that customers love to listen, to achieve this kind of communication realm of salespeople, praise skills have been quite mature, can find mutual interest in the topic, can make the communication very smooth and pleasant. The ability to ask questions in this realm is not very strong, and I can't really grasp the initiative of communication.

3.Qualified: Owl style communication.

Performance: When communicating with customers, you are not in a hurry, you can advance and retreat to a certain extent, and you can dig into the inner thoughts of customers, stand in the customer's position when speaking, and sometimes make customers feel that you are not a salesperson, but a consultant in this area of their business.

Features: Such salespeople have strong professionalism, can make constructive suggestions, and can also help customers solve problems. He is also very mature in communication skills, and he is also very proficient in the application of various skills of asking, listening, speaking and seeing.

4.Advanced: Eagle-style communication.

Performance: In the salesperson's deep understanding of human nature, he has a deep understanding of the commonality of people, and can also grasp the personality of people in a timely manner.

Characteristics: The performance of communication is that he can communicate effectively with anyone, whether it is high quality or low quality, even if the language is not clear, he can let the communication continue, in layman's terms, he can see people and talk about people, and talk nonsense. They treat communication with customers as a pleasure.