Analysis of enterprise organizational structure model in the era of e commerce

Hello, I am glad to answer for you, how to change the organizational structure of the traditional enterprise Shanbusui to enterprise e-commerce, the disadvantages are as follows: 1Overall development strategy: The current development strategy is to improve the operational efficiency of traditional business through the application of the Internet.

The medium-term development strategy is to change the nature of the company, strive for the involvement of foreign capital, and achieve a smooth transition from traditional commerce to e-commerce. The long-term development strategy is to establish a value-added system for e-commerce, which makes Jiedi a domestic e-commerce company. Brand.

2.The basic development strategy relies on the scientific research and production strength of Yangzhou Silian, makes full use of the speed and breadth advantages of the Internet, takes e-commerce as the main means of operation, and takes the international enterprise as the development goal to drive the benign development of Jiedi company. 3.

As a small and medium-sized enterprise in the chemical industry, Yangzhou Silian must pay attention to the innovation of the model, because it is almost impossible to compete with the powerful big ones. Yangzhou Silian should develop in the direction of specialization, build an online brand-name store, and form a unique landscape in the e-commerce of the chemical industry, so as to better survive and develop in the era of network economy.

Organizational structure and job responsibilities of the e-commerce operation center.

1. Organizational chart:

Second, the main functions of the operation center:

Marketing Department: Responsible for the development and liaison of new products, the development of sales markets, and the formulation of publicity plans before the launch of products. Logistics Department:

Responsible for the production and post-processing of products; Pre-sales and after-sales customer service consultation in the process of product sales. General Department: responsible for daily administrative management, experience store management, company personnel entry, transfer, file preservation, etc.

Third, the department personnel setting.

Marketing Department. Marketing Manager:

1. Comprehensively plan, arrange and manage the work of the marketing department.

2. Coordinate the cooperative relationship within the department and between other departments.

3. Formulate annual sales plans and programs.

4. Formulate and supervise the implementation of market planning and budgeting.

5. Formulate and supervise the new product launch plan and budget.

Marketing Specialist: 1. Responsible for the development and liaison of new products.

3. Assist the marketing manager to formulate a new product launch plan.

Planning specialist: 1. Plan the publicity plan for the launch of new products.

3. Evaluate the effect of advertising and public relations activities in a timely manner.

Logistics Department of Bright and Coarse Departments.

Logistics Manager:

1. Comprehensively plan, arrange and manage the work of the e-commerce department.

2. Coordinate the cooperative relationship within the department and between other departments.

3. Responsible for the formulation of the company's product text and publicity plan.

4. Responsible for contacting and communicating with the headquarters about the corresponding work of product launch.

2. Responsible for the production of the company's promotional materials.

Customer service: responsible for pre-sales and after-sales consultation of online sales products.

General Department. General Manager:

1. Comprehensively plan, arrange and manage the work of the General Department.

2. Coordinate the cooperative relationship between various departments of the company.

3. Responsible for formulating the company's corporate control system, personnel management system and other related documents.

4. Responsible for the collation and review of talent recruitment needs of various departments of the enterprise.

Administrative Specialist: Responsible for the company's daily attendance, meeting minutes, office supplies distribution, etc.

Experience store manager:

Responsible for the daily management of the experience store, the placement and hygiene of products on the shelves, and the management of product purchase, sale and inventory.

Finance Department. Accounting:

1. Comprehensively plan, arrange and manage the work of the business department.

2. Coordinate the cooperative relationship within the department and between other departments.

3. Responsible for the company's financial and tax related business.

4. Formulate the declaration and review procedures for various expenses.

Cashier: 1. Responsible for the daily settlement of the bank account.

2. Keep cash, certificates of deposit and all kinds of valuable**.

Business Department. Business Unit Manager:

1. Comprehensively plan, arrange and manage the work of the business department.

2. Coordinate the cooperative relationship within the department and between other departments.

3. Establish a business team to ensure that the company's various businesses are profitable.

4. Coordinate the balanced development of various businesses in the department.

5. Formulate work plans, objectives and reward and punishment mechanisms Agricultural insurance business personnel:

Responsible for the company's agricultural insurance business.

Auto Insurance Business Personnel:

Responsible for the company's auto insurance business.

Cross-border raids on business personnel:

Responsible for the company's cross-border business development.

A standard e-commerce company must have the following talents:

1. Operations Specialist.

Because it is an e-commerce company, then the company's ** must have operational personnel.

2.Promotion Specialist.

It is to promote the ** and the platform to all parts of the Internet so that the majority of netizens know.

3.Graphic Designer.

E-commerce is a visual one, and if the overall vision is not good-looking, it will also not be able to retain customers, so vision is very important.

4.Customer service staff.

It is used to receive customers with questions, answer all aspects of customers' questions, and provide good service in order to increase customer stickiness.

5. If it is to sell products, the warehouse personnel can not be less.

It is used for packaging and shipping. Organize warehouse resources.

In general, an e-commerce company needs: operations, art, promotion, customer service, and warehousing personnel.

E-commerce companies, mainly doing aspects, e-commerce is too wide.

Nowadays, there are more and more e-commerce companies, some of which have changed from traditional ** companies, and some of them have started from online and developed through the integration of offline channels. The typical characteristics of this type of company are: mainly online**, through the integration of various social resources, to complete the entire transaction.

Market sales: For e-commerce companies, in addition to the traditional brand image and word-of-mouth communication, marketing activities and public relations, business expansion, there is also a focus on striving for and maintaining the best traffic, the image is to attract customers, and some people call off-site marketing.

2. Operation Department: It is also called station marketing, to put it bluntly, it is to leave the traffic pulled by the market and strive to convert it into orders, so the main core work is to plan activities around the goods, display the goods, and strive for the maximum conversion rate. The core positions in this department are:

Commodity management, responsible for the management of commodities in vertical industries, generally requires relevant industry background. , and planning, to display the product or activity to the users who enter the site in the most appropriate way. Data analysis, this position is very important, monitoring and statistics of various data indicators in the process of e-commerce operation, guiding operational decisions and activity adjustments, etc.

3. Purchasing Department: commodity procurement and business management, negotiation, inventory management and sales.

5. Logistics Department: responsible for warehousing, orders and distribution.

6. Customer service department: divided into pre-sales and after-sales posts, especially after-sales posts, but also responsible for the collection and feedback of user information, and need to cooperate closely with various departments of the company, especially procurement and marketing.

In the end, I would like to suggest to the author, in view of the above complex and changeable problems, I especially want to recommend to you a work management software day, which can help you to promote e-commerce The typical organizational structure of the e-commerce company is particularly clear, in this software can follow the rules of planning, action, and review, and has developed three major functions of planning, scheduling and notes. They plan everything in their work, create tasks, assign members, and set deadlines. Each task will be automatically broken down into each member's schedule, and employees only need to act according to the tasks in the schedule every day, and do a good job of implementation, so that the work becomes orderly.

Daily, weekly, and monthly work results and task completion reports can be generated with one click, which can make it more convenient for the management to understand the progress of the current task and the implementation of the work, track and review, summarize experience, and better arrange the next stage of the work plan.