How to market soil honey and what is earth honey

Soil honey, also known as wild honey, commonly known as soil bee candy, is made by Chinese bees collecting a variety of nectar, also known as medium bee sugar, the yield is scarce, and there is no pollution in the mountainous area. Compared with other honeys, it is more effective in terms of beauty, **, and health. Traditionally, native bees are taken once a year.

1. There are white bubbles on the surface of the unprocessed soil honey, which is because the antibacterial substance hydrogen peroxide produced by glucose in honey under the action of oxidase, hydrogen peroxide is easy to decompose oxygen! As a result, the surface of the honey has a very fine white bubble. [1] When we see the foam on the surface of the honey, it proves that it is unprocessed natural honey, and the concentrated honey generally does not produce foam due to the destruction of the active enzymes in it.

If we skim off the foam on the surface of the honey, it will soon reappear, and shake the bottle vigorously and the foam will increase. 2. After the unprocessed soil honey is shaken or stirred, there will be a large number of uniform fine bubbles in the honey, which is because after the collection bee returns to the nest, the nectar is handed over to the internal bee, and the internal bee spits the nectar at the beak end of the mouth to form a small bubble, and waves its wings to fan the wind, so that the water in the small bubble continues to evaporate. Stirring or shaking will restore the small bubbles in the honey to their original shape. [

Yes, the more channels, the more well-known or something, to get out. I think it's better to promote online, but the cost of offline is high after all, depending on the personal situation.

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Soil honey refers to the honey made by the native bees collecting the flowers in the mountains and fields, which is favored by people because of its rich nutrition and scarce yield, but the native bees do not refer to the bees raised by the rural farmers and uncles, but refer to the native Chinese bees (Chinese bees, Chinese bees), in fact, before the introduction of the bees, the honey in China is basically soil honey.

What is earth honey.

1. The so-called soil honey is also called "flower honey" or "wild honey", which is brewed by Chinese bees (Chinese native bees). Honey is not honey brewed by bees collecting 100 kinds of nectar, but honey made by collecting 2 or more kinds of nectar is called honey, to be precise, it should be multi-flower honey, and honey is just a fan. Most of the honey brewed by the bee is single-flowered honey, such as jujube nectar, wolfberry honey, linden honey, vitex honey, etc., which does not mean that the bee only collects one kind of nectar, but that there are more components of a certain nectar.

Soil honey is generally amber or dark amber, smells of a floral fragrance, some people say that soil honey has a faint taste of traditional Chinese medicine, sweet and sour taste has a spicy throat, the temperature reaches 13-14 degrees when it is easy to crystallize, the crystalline particles are delicate, but the mouth melts.

2. The brewing cycle of soil honey is long, generally one year, and the southern regions can take honey 2-3 times a year due to the pleasant climate, and the Italian bee can take honey once in an average of 7-15 days when the flowering period is flourishing. Therefore, the yield of soil honey is also much lower than that of Italian honey.

3. At present, there are two kinds of soil honey on the market, one is the semi-artificially raised native bees relying on mountain resources (Qinling, Xiaoxing'anling, Yunnan and other areas with lush vegetation), that is, beekeepers make beehives and honey is brewed by bees freely collecting nectar, most of which are sideline businesses for farmers, and honey can be collected in season. Then there is the repair or replacement of the beehive, and there is basically no need to take care of it at other times. The other is pure wild honey, which refers to the honey collected by local villagers in the depths of the mountains during the honey ripening season, such as cliff honey, tree hole honey and honey brewed in mounds or crevices.

Honey is the nectar or secretion of plants collected by bees and brewed thoroughly, and honey can be divided into many types according to different criteria. If it is classified by bee colony, it is generally divided into medium honey and Italian honey, and soil honey is medium honey, which is the honey collected and brewed by local Chinese bees.

Chinese bees can use sporadic nectar source plants and have strong disease resistance, but other bee species also have strengths. Therefore, it is recommended that you choose to pass the professional physical and chemical index testing, the composition is clear, and the quality is more guaranteed. Whether it is soil honey or other honey, you can choose the honey species that suits you on the basis of quality assurance.

(3) Advertising on TV is also one of the sales channels.

Express honey bottles are most suitable.

The packaging of honey is usually in glass bottles and plastic bottles, and the honey in glass bottles does look beautiful, but in the process of mailing, it is very risky to ship honey in glass bottles, because glass is a fragile product, and the probability of damage is very large, which will have a bad impact on customers.

Honey in plastic bottles, because it is made of plastic, some people are afraid of this, especially the poor material, open the lid and smell a pungent plastic smell, which is particularly disgusting, so when you need to use plastic bottles for honey, you must choose food-grade plastic bottles, and then use them after disinfection with salt water.

Honey is a primary agricultural product, and it is a special category in agricultural products. Because honey is not only difficult to distinguish between real and fake. The use of honey disturbs the source of honey, the environment, and the different species of bees, which will cause different nutritional values.

Consumers are generally indiscriminate. These industry chaos is the real reason why honey marketing is difficult to do turns. Wax staring.

People who keep bees and sell honey know that honey sells ** low, and he says that you are fake. In the summer, the concentration is low, and he said that you are miserable water, and in winter, it crystallizes, and he said that you are boiled in sugar. It's easy to find customers.

It's all about getting your customers to trust you. In fact, it is not difficult to find these real reasons, but it is difficult to implement the process.

Today, with the rapid development of the Internet, we must change our thinking and not use outdated ideas, which will only achieve half the result.

Here are a few suggestions:

1. The first step is to establish your own brand. For example, I made my own one called "Puppet Beekeeping".

2. In the past, location was king, then traffic was king, and now fans are king. The key to marketing is the dissemination of information. If you want to do a good job in the sales of agricultural products, you must learn about the Internet.

3. Find a platform that suits you and do brand marketing. For example, today's headlines, you can write articles, post **, and start live broadcasts, through these ways to share the knowledge of honey identification, and record the process of beekeeping and honey extraction. The difficulty in this way is to persist and slowly precipitate your own fans, which requires a process, and if you do it well, it may be very fast, and if you don't do it well, it may be slow, and even it will not be effective for a long time.

So, to sum up. In my opinion, the key to honey marketing is not what honey you are, your honey is good. These beekeepers and honey sellers know about it, and they can do it.

You don't need to think much about what everyone can do, you have to do what most people can't do, so that you can succeed. For example, if you do **, you need to know the ranking rules of ** and how to rank high. For example, to make headlines, you need to know the recommendation mechanism of the platform, how to get more**, read**.

That's the key.

Summary. <>

Hello friends after inquiry to promote their own honey, according to the following aspects of promotion:1Branding:

Use the story marketing concept to let consumers understand the cultivation and production process of honey, the harvesting and traditional production process, and the entrepreneurial story behind it, so as to better understand the value of the product and enhance the appeal of the brand. 5.Integrate offline sales channels:

Integrate offline sales channels, use traditional sales channels such as physical stores, markets, and supermarkets to increase the best rate of products and expand consumer groups.

How to promote your own honey.

Hello friends after inquiry to promote the honey of the self-cha sail family, according to the following aspects of promotion:1Branding:

Establish an excellent platform, pay attention to the development of e-commerce, create high-quality and diversified marketing strategies, and attract more Nianshan consumers to order online. 4.App Story Marketing:

Use the story marketing concept to let consumers understand the cultivation and production process of honey, the harvesting and traditional production process, and the entrepreneurial story behind it, so as to better understand the value of the product and enhance the appeal of the brand. 5.Integrate offline sales channels:

Integrate offline sales channels, use traditional sales channels such as physical stores, markets, and supermarkets to increase the best rate of products and expand consumer groups.

In order to make our honey more widely recognized and sold, we need to pay attention to brand building, product promotion, online sales, application story marketing and integration of offline sales channels, and at the same time continuously improve product quality to meet the needs of consumers.

Summary. Pro, hello, own honey promotion: 1. Publish promotional articles on your own honey, publish promotional articles on social **, introduce the characteristics, advantages, etc. of your own honey; 2. Participate in various exhibitions, participate in various exhibitions, display your own honey, and introduce your own honey to more consumers; 3. Cooperate with the network, cooperate with the network, publish promotional articles, and promote their own honey; 4. Cooperate with community merchants, cooperate with community merchants, place their own honey on the storefront of community merchants, and promote their own honey to more consumers; 5. Issue coupons and coupons to attract more consumers to buy their own honey; 6. Publish the promotion of your own honey, publish the publicity on social media, introduce the characteristics and advantages of your own honey, etc.; 7. Cooperate with the community, cooperate with the community, publish promotional articles, and promote their own honey; 8. Publish advertisements for your own honey, publish advertisements on social media, introduce the characteristics, advantages, etc. of your own honey; 9. Publish promotional posters of your own honey, publish promotional posters on social media, introduce the characteristics, advantages, etc. of your own honey; 10. Cooperate with the community, cooperate with the community, publish publicity, and promote your own honey.

Pro, hello, own honey promotion: 1. Publish promotional articles on your own honey, publish promotional articles on social **, introduce the characteristics, advantages, etc. of your own honey; 2. Participate in various exhibitions, participate in various exhibitions, display your own honey, and introduce your own honey to more consumers; 3. Cooperate with the network, cooperate with the network, publish promotional articles, and promote their own honey; 4. Cooperate with community merchants, cooperate with community merchants, place their own honey on the storefront of community merchants, and promote their own honey to more consumers; 5. Issue excellent cars or coupons, and issue coupons to attract more consumers to buy their own honey; 6. Publish the promotion of your own honey, publish the publicity on social media, introduce the characteristics and advantages of your own honey, etc.; 7. Cooperate with the community, cooperate with the community, publish promotional articles, and promote their own honey; 8. Publish sail gliding advertisements for your own honey, and publish advertisements on social media to introduce the characteristics, advantages, and so on; 9. Publish the promotional poster of your own honey, and publish the poster of Xuanzheng Lachuan on social **, introducing the characteristics, advantages, etc. of your own honey; 10. Cooperate with the community, cooperate with the community, publish publicity, and promote your own honey.