The current state of the theme park industry, will theme parks become more and more popular

The development of China's theme park industry began with the splendid China built by OCT in Shenzhen in 1989, but after more than 20 years of development, about seventy percent of the theme parks in China are still working hard to turn around. When international theme park giants such as Universal Studios entered China one after another, it coincided with the pain of the domestic real estate industry, and the "park + real estate" model once again sparked heated discussions.

How effective are domestic theme parks? What is the operating model? Disney and Universal Studios have entered China, what will it bring to the domestic theme park industry? The reporter of "Daily Economic News" will answer.

After the successful operation of Hong Kong Disneyland, Shanghai Disneyland will open in 2015; Madame Tussauds, a well-known British Merlin entertainment brand, was also unveiled in Beijing in May this year; At the end of June, Six Flags Entertainment's first "Shanshui Six Flags Town" project in China was located in the Beijing-Tianjin-Hebei region, with a total investment of about 30 billion yuan, and is expected to open in 2018.

When international theme park giants have entered China's horse race, about seventy percent of domestic theme parks are still working hard to make a profit. At present, there are about 300 domestic theme parks with an investment of more than 50 million yuan, of which only 10% are theme parks with a certain brand awareness and good business performance, 70% of the theme parks are loss-making, and 20% are flat.

Industry insiders suggest that the first thing in China is to strictly control the enclosure behavior under the banner of theme parks, and secondly, to reduce the intervention of local governments and make the development of theme parks fully market-oriented; Finally, it is to encourage domestic theme parks to realize group operation, and pay attention to brand building and expand revenue channels.

Let's take a look at the current state of China's four major theme parks:

OCT: In 2015, the revenue was about 32.2 billion, and the net profit ** was nearly 3% Songcheng: in 2015, the revenue was 1.7 billion, and the net profit increased by 74% Fangte: the revenue in 2015 was 2.8 billion yuan, and the net profit increased by about 9%.

Chimelong: In 2015, the number of people was about 23.6 million (sorry, I haven't got the revenue data yet). An increase of 26%.

Looks like it's growing, right? But this is only a giant, there are countless small theme parks in the loss, according to statistics, 70% of the country is in a state of loss, 20% is flat, and only about 10% is profitable.

In fact, there are many people who prefer to go to theme parks, and they also think that theme parks are very attractive, many theme parks are very good, and they can have more tourists, and many people can enter the centralized consumption.

There are a lot of people who can make themselves feel more dreamy, and they can also make themselves happier by going to some theme parks. China has become the world's largest theme park market, why are theme parks so popular? I think there are three main reasons:

1. Theme parks can meet many people's expectations.

In fact, theme parks can indeed have high popularity, and they can also make many people want to go, because theme parks can meet the expectations of many people, and many people want to let themselves have a more dreamy life, and we may not be able to let ourselves have such a life in real life, we may let ourselves hope in some other places, such as theme parks, theme parks are actually very dreamy, can make us look forward to more. <>

2. Theme parks can have a variety of ways to play.

Anyone who has been to a theme park can make a deeper impression on themselves, and it will also make them want to play again, because there are so many ways to play in a theme park, and it can also make us love it, we can enjoy it, and we can enjoy it even more. <>

3. Theme parks are particularly lively, which can relieve people's pressure.

In fact, theme parks have always been particularly lively, and they can also have a better level of service, we prefer lively places, and if we can feel a more lively atmosphere, we can relieve our own pressure, and also make us more relaxed in our daily life, so many people can go to the theme park to relieve their mental pressure. <>

That's my opinion.

Because everyone has money and wants to play, the usual park is tired of going, so I want to use a different way.

The main reason is that everyone likes this kind of theme park very much, so they want to be able to visit it in person, and there are naturally a lot of people.

Because theme parks are very distinctive, and there are many people who have never been to a theme park, they are also very yearning for such parks.

Because theme parks are a product of recent popularity, many people have curiosity to make theme parks so crowded.

China has become the world's largest theme park market, are you optimistic about the prospects of the theme park industry? A theme park is a modern tourist destination that integrates many entertainment activities, leisure elements and service reception facilities according to a specific theme, using modern science and technology and multi-level activity setting." Yes - a man-made tourism resource, which focuses on a special idea, created around one or several themes - a series of projects with a special environment and atmosphere to attract tourists.

Theme parks are a new tourist attraction bred by modern tourism in the process of developing tourism resources.

In recent years, China's theme parks have developed rapidly, from 10 years ago there were only a few such as Grand View Park and Jinjiang Amusement Park, to this year, various regions have blossomed, and have formed a considerable scale and influenceThe construction of theme parks, as a necessary supplement to the urban cultural landscape of national scenic spots, meets the needs of citizens and tourists from all over the country for leisure and vacation.

The current theme parks are divided into three categories: amusement type: theme type:

Style experience. The representative of the amusement type is the Happy Valley, which has just opened, with a thrilling roller coaster, and a childlike ant kingdom. In the case of the theme type, there are oceanariums, safari parks, etc., and the representative of the style experience type is the Grand View Garden, which shows the culture of the Dream of Red Mansions quite vividly and meticulously, 1:

1 The construction of the Hungarian Square and the Austrian Palace, etc., in general, Shanghai's theme parks have the following characteristics: a variety of forms, including an amusement type Happy Valley, a grand view garden reflecting traditional culture, a wild wild safari park, and a tropical storm in the water world. Second, the production is fine, the scientific and technological knowledge content is high, and most of the theme parks in Shanghai have a certain level of production from the inside out, which is not inferior to foreign ones.

However, at present, most of them have fallen into a depression, and the main reason is that the traffic remains unchanged, and similar parks are proliferated, and there is no novelty.

To change this depressed situation, it is necessary to carry out reforms from the following aspects: First, the introduction of preferential policies, can be implemented every day with different package services, for example, week-Tuesday half ticket, Wednesday girls' day, Thursday boys' day, Friday, Saturday, Sunday family day, or for students, or more than 4, 5 people to give a certain discount, especially on weekends, should be given more preferential policies, so as to attract more tourists.

Second, it is necessary to add some facilities suitable for middle-aged people and children, so that the age range of visitors can be expanded from kindergarten to middle age.

In general, the theme park has a good future, and there is a broad market at the moment, and we are looking forward to the new scene after the reform.

Very optimistic, because this industry is very interesting and there are many people who play, regardless of the crowd, both adults and children can play.

The environment of this park is very good, because it is a new product, and people have a curiosity and will come to this park to play.

I'm optimistic that there is no shortage of customers in this industry, and many people usually go to this place not only on holidays, but also to come here and play with their children.

After all, many children like this kind of theme amusement park now, and the facilities in the park are very complete.

I am very optimistic about the theme park industry, because theme parks are very distinctive, and our country has a large population, which is a good prospect.

I'm still very optimistic about this theme park, because now that the epidemic has been lifted, there will still be many people who want to go out and play.

I'm bullish. Because I think people's consumption level is very high nowadays, and they also choose to go to these theme parks when they are usually relaxing.

Theme parks will become more and more popularA theme park is a modern tourist destination that integrates many entertainment activities, leisure elements and service reception facilities according to the theme set by a special friendship state, using modern science and technology and multi-level activity settings.

Theme park is a modern tourist place with creative activities built to meet the diverse leisure and entertainment needs and choices of tourists.

It is based on a specific theme creativity, mainly by means of cultural reproduction, cultural transplantation, cultural display and high-tech, with the virtual environment shaping and the good land shelter of the garden Xihulin environment as the carrier to cater to the curiosity of consumers, and the theme plot throughout the entire amusement project leisure and entertainment space.

The choice of theme for theme park design requires innovative thinking, and the operation of theme parks needs to be constantly innovative. Only in this way can the theme park design bring freshness to visitors and extend the life cycle.

In the theme of creativity and planning, it is necessary to focus on the "needs of tourists", highlight the characteristics of leisure and entertainment, and express the "new form of tourism", so developers must be at the forefront of the market in the landscape design of theme parks and the subsequent update of tourism products.

In fact, our country's tourism industry can also develop faster and faster, and can develop better and better, our country can have better prospects, and can also promote the development of our tourism industry.

Our country is rich in natural resources, and it is also possible to make full use of these natural resources to promote the innovation and development of our country's tourism industry, and our country's tourism industry can be more attractive. China has become the world's largest theme park market, what are the benefits for China's tourism industry? I think there are three benefits for our tourism industry:

First, this can promote the innovative development of China's tourism industry.

In fact, in my opinion, I think that if our country becomes the world's largest theme park market, it will also be able to promote the innovative development of our country's tourism industry. Because if there is a market, the enterprises that can make the tourism industry more innovative can make the tourism industry improve the service level, because only in this way can our tourism industry have a better development, and the tourism industry can indeed carry out more innovation. <>

Second, this can improve the consumption level of China's tourism industry.

Of course, in my opinion, I think this can also improve the consumption level of our country's tourism industry, because our country can become a bigger and bigger market, which will allow more people to enter our country for consumption, and it can also make our country's tourism industry more and more promising, and it can also make more people like our country's tourist attractions. <>

Third, this can increase the amount of tourism in our country.

Since our country can develop the theme park industry, it means that our country can have more tourism resources, and it can also allow more people to travel, in this way, it can also improve the development level of our country's tourism industry, so that our country has more advanced amount, which itself is conducive to increasing the number of tourists in our country. <>

That's my opinion, do you have any thoughts?

It can improve the development of our tourism industry, and the number of tourists we visit will increase every year, and it can be seen that we all like the culture of the country very much, and we can increase the sales of tourism.

Improving the local economic development of our tourism industry can also allow people to see a more beautiful world and a better environment.

This is still a great benefit to our country's tourism industry, because there are also many people who will choose to go to this place, and people at home and abroad will be interested in this place. It's still very beneficial.

This will promote the development of tourism in our country, and it will also promote the economic development of our country. It can take our lives to the next level.

It can improve the prosperity and development of China's tourism industry, so as to make China's tourism industry more colorful and have a broader development, leading to China's economic rise and one step closer to becoming a world power.

Qingming Shanghe Park, one of the more well-known theme parks in China.

At present, Qingming Shanghe Park has become the largest Song culture theme park in China, in the process of creating a national 5A-level tourist attraction, the expansion effect of the brand has made Qingming Shanghe Park from a cultural scenic spot to the Song Dynasty culture traceability, in addition to the function of sightseeing, Qingming Shanghe Park has become a cultural and educational base and a typical representative of Song culture and national culture promotion. <>

In recent years, the product connotation of Qingming Shanghe Park is constantly improving, deeply loved by the majority of tourists, receiving nearly one million tourists every year, but the brand influence of Qingming Shanghe Park is only quietly within the region, in order to further enhance the brand image of Qingming Shanghe Park and even Kaifeng Tourism City, with the support of the Kaifeng Municipal Party Committee and the city, the focus is on planning "one heart, two belts, and three lakes" to form the Qingming Shanghe Song Cultural Tourism Zone, that is, with the Qingming Shanghe Park as the core, and the ancient city wall and water system project as the two belts, With Baogong Lake, Longting Lake and Northwest Lake as the three lakes, the Qingming Shanghe Dasong Cultural Tourism Zone, which includes a total of eight scenic spots, is actively moving towards a national 5A-level tourist attraction. <>

Therefore, focusing on the goal of creating a national 5A-level tourist attraction, Qingming Shanghe Park, as the core of the Qingming Shanghe Dasong Cultural Zone, strictly manages the quality and dresses up the slag, strengthens the awareness of high-quality products, and invests millions of yuan every year to renovate some projects in the scenic spot, and continues to promote the high-quality construction of the scenic spot. The company hired a famous designer to design a unique and creative imitation ox wheel first-class guide system, barrel garbage can, panoramic guide map, etc., which has become a classic work of 5A.

In order to create a first-class garden landscape, the company pays close attention to the greening work, in recent years, a total of transplanted, newly planted various flowers and trees tens of thousands of trees, basically completed the main greening, so that there are flowers in three seasons, evergreen in four seasons, and become one of the few ecological garden-style theme parks in the central and western regions. Through large-scale renovation and decoration, the environmental quality of the scenic spot has been greatly improved, and the scenic spot has become more pleasing to the eye. <>

In addition, as a private holding enterprise, Qingming Shanghe Park has established a scientific organizational system and a modern enterprise management system since its establishment, and has implemented the general manager responsibility system and professional manager system under the leadership of the board of directors, ensuring that the enterprise management can make timely decisions according to market changes. At the same time, Qingming Shanghe Park has strengthened internal management in full accordance with the requirements of modern enterprise management, established a sound management organizational structure, quality management system, employment system, wage system and enterprise financial system, and formed a flexible management mechanism combining incentives and constraints under the premise of reasonable coordination of the relationship between enterprise investors, operators and enterprise employees. To be a success model in the travel industry.