What is the difference between planning and planning? What do you do?

The main difference between planning and planning is that planning is mainly aimed at the strategic planning of the enterprise and tends to the long-term development of the company; The planning is mainly for a certain event, tending to the direction of brand building.

Planning is the abbreviation of corporate planning. Planning is a kind of strategy, planning, planning or planning, intending, it is an individual, enterprise, organizational structure in order to achieve a certain purpose, fully investigate the market environment and related environment on the basis of a certain method or rules, the future will happen systematic, thorough, scientific and develop a scientific and feasible plan.

Differences

Planning is the strategic planning of the enterprise, which is to provide the rational decision-making of the enterprise according to the principle of efficiency design plan. Risk avoidance and maximization of benefits are the two major functions of planning.

Planning is an effective behavior to increase market share, and an executable, operable, and creative event planning plan can effectively enhance the visibility and brand reputation of the enterprise.

Specific work

Planning includes: marketing research planning, marketing planning, market positioning planning, corporate image planning, product planning, brand planning, planning, marketing channel planning, advertising planning, integrated marketing communication planning, service planning, network marketing planning, relationship marketing planning.

Planning includes: marketing-led event planning, communication-led event planning, entertainment and political event planning, and hybrid event planning.

The difference between planning and planning has been debated by many people in the industry on the Internet. Then some people think that these two are basically the same meaning, while some people say that there is a difference between the two.

Planning and wrong planning I think should belong to a kind of practical work of the enterprise, the specific difference is not very big, if you must talk about the difference, but also should be combined with different enterprises for their own planning or planning department function positioning.

In general, I think there are a few differences.

First of all, the two should be different from each other. The target of the project is companies. The internal system management of the enterprise, such as the performance appraisal system, the formulation of salary, etc., are all plans.

The object of planning is often for a commercial activity, for a product or a marketing operation, such as advertising planning, event planning and so on.

The second point is that the timeliness is different, and the planning is more of a strategic level issue, so the impact on the enterprise is relatively long. The impact time of the plan will be relatively short, because it is mainly for some commercial activities, and after the event ends, the time limit of the plan will pass.

The third is that the goals between the two are different. Then the goal of the project can be difficult to quantify, and there is no way to be meticulous in operation. This means that the goals of the plan are mainly aimed at some strategic problems, and the goals of the plan are often quantifiable.

And when we do planning, we should also try to quantify it with the support of data, such as how many products you want to sell and how much target customer information you collect when planning an event.

Planning focuses on process and process control.

The planning focuses on themes and creative ideas.

Most of the time it's hard to define.

Specifically, put ideas into executable text proposals.

The difference between planning and planning: different meanings, different usages, and different emphasis. First, the meaning is different:

1. Planning: planning; Planning. 2. Planning:

Zhang Mingsheng "Tan Gu Lao" as the county magistrate": "I deliberately talked about the director of the education bureau and the president of the chamber of commerce, and during the conversation, I learned that the people dared not speak out against these two people, and the county peasant association was personally planned by these two guys to bring it down. 2. Planning:

Guo Moruo, "Yushu Collection: Literature and Propaganda": "Now that it has been unified, and the collective power is used to promote the planned plan, it will inevitably receive twice the result with half the effort." "Third, the focus is different:

1. Planning: focus on creativity. 2. Planning:

Focus on practicality.

1. The meaning is different.

Planning is a kind of strategy, planning, planning or planning, intending, it is an individual, enterprise, organizational structure in order to achieve a certain bureau of early purposes, fully investigate the market environment and related environment, follow a certain method or rules, the future will happen systematic, thorough, scientific and develop a scientific and feasible plan.

Planning is the strategic planning of the enterprise, which is to provide a plan designed according to the principle of efficiency for the rational decision-making of the enterprise. Risk avoidance and maximization of benefits are the two major functions of planning. Planning is broadly related to the development strategy and brand strategy of the enterprise; In a narrow sense, it involves the marketing management, advertising strategy and market management of the enterprise.

2. The content is different.

Planning includes: marketing research planning, marketing planning, market positioning planning, corporate image planning, product planning, brand planning, planning, marketing channel planning, advertising planning, integrated marketing communication planning, service planning, network marketing planning, relationship marketing planning, micro-marketing planning.

Planning is often used in modern life to describe a plan to do something, or the name of a position.

3. The focus is different.

The creative requirements of planning are higher, and the planning emphasizes more practicality.

Planning contains creativity, while creativity cannot contain planning, and the relationship between the two is somewhat ambiguous, which can be independent of each other or integrated with each other.

Planning generally refers to a certain project, from the project, preparation, strategy, execution, evaluation and other content of the overall work, is a relatively complete process, which can be no creativity (such as in the implementation of conventional activities planning, focusing on the implementation efficiency, implementation arrangements and implementation methods, there is no requirement for creativity), can also contain creativity, then the part containing creativity exists in the strategy and implementation of these two parts, innovative implementation methods or strategies can be called creativity.

The meaning of creativity is relatively broad, but it is absolutely not able to contain the disadvantages of planning, creativity can have activity creativity (jujube matching form), text creativity (such as advertising slogans, promotional copywriting, etc.), graphic creativity (creative elements in graphic design), advertising creativity (novel **, stories, etc.), and even the creativity of the business model renting rock rules, etc., creativity can be said to be ubiquitous, more bluntly, creativity is a point, a point that is triggered and can touch others;

A simple analogy to distinguish between the two, planning is a line, you need to go through the whole set from beginning to end, and creativity is a point, which can be distributed in a certain position or several positions on the planning line.

The concept of planning in China is very broad, some companies recruit copywriters are also called planning, and some companies are looking for network promotion is also called planning, and in fact, the function of planning this profession is not so broad, but some domestic companies that do not enter the stream call everything planning. In addition, creativity exists in all walks of life, and he does not have such a narrow career positioning, but it seems that all walks of life need such people, but in the face of a complex society, there are fewer and fewer good ideas.

1. Responsible for the overall control of the company's project planning. Including organizing, participating in and guiding the formulation of the planning plan, the approval of the activity plan, the completion of the overall planning and creativity of the company's marketing and promotion projects, the design and submission of Wang Fang, and the guidance of project planning and design, and the completion of daily promotion and publicity work.

2. Complete the integration and planning and design of all the company's identification systems, and organize and plan large-scale activities within the company.

3. Responsible for the company's brand promotion and planning, establishing and developing the company's corporate culture, product culture, market culture and management jujube culture.

Planning is strategy, planning is tactics. For example, my brothers usually say that we plan something, not that we plan something.

Just like marching to war, the general policy is strategy, and the way of execution is war stupidity.

Planning is to make full use of people, money and materials to maximize the benefits of the enterprise from the perspective of the enterprise. Planning is to stand in the perspective of the project, and fully envy the old to make full use of people, money and materials to maximize the benefits of the project.

The work of copywriting and planning in an advertising agency is, in short, "writing words that can impress consumers", and of course, there must be creativity and planning behind the words.

Job Responsibilities: The main job responsibilities of copywriting and planning are creative and copywriting. In their daily work, if copywriters want to erect a variety of film and television plots, graphic ideas, and broadcast ideas, copywriters should partner with art directors, and two people work together to develop the ideas into complete and unique ideas.

Specifically, it varies depending on the role you are in. For example, in a 4A advertising agency, copywriting planner is responsible for creativity, and together with the designer, he is responsible for the creative proposal, planning, and realization of an advertisement, and focuses on the text part. A catchy advertising slogan is the brainchild of a copywriter.

The script and dialogue of a TV commercial are generally the key work of copywriting planning. In recent years, real estate has been hot, and the text part of a building book for publicity is also the work of copywriters. If it is in the current hot e-commerce industry, the work of copywriting planning is mainly to write baby details, brand stories, event advertising slogans, etc.

If it is in a general enterprise, copywriters may mainly write company news, post it on the official website, and related **, which is a copywriting plan with PR (public relations) attributes. In addition, for example, there is a copywriting planning position for large-scale commercial performance event planning. And all that.

In terms of copywriting: the copywriter is responsible for writing all the required advertising copy, including headlines, texts, text scripts for print and TV commercials, manuals and other published promotional materials. Qualifications:

Creativity comes from rich life accumulation and understanding of the industry. As a copywriter, companies value not only academic qualifications and majors, but also experience and the ability to work independently.