What are the ways of marketing, and what are the marketing methods?

In terms of general direction, it can be divided into two main channels: "online marketing" and "offline marketing".

Email Marketing EDM

Blog marketing. Forum promotion.

Network PR EPR

Display advertising, including affiliates, DSPs, portal ads, and more.

Plugin marketing, compare rogue practices.

Navigation, an expensive way to market for tyrants.

Instant messaging, mainly QQ marketing.

**Cooperation, which can be traffic exchange, or channel cooperation, etc.

ASO optimization of the store, Android market cooperation, offerwall, etc.

Emerging channels for mobile marketing include Toutiao, Xiaomi advertising platform, etc.

Offline channels: newspapers & magazines.

Outdoor advertising. Radio and television.

Event marketing. Outdoor flyers.

SMS & MMS (can also be counted as internet marketing).

Trade show marketing. Traditional advertising formats are biased towards brands, while online channels are more effect-oriented because of their data traceability.

The above are all the marketing promotion channels, in which you can find the right channel for your own promotion.

1. Marketing.

It is not only an organizational function, but also a series of processes to create, disseminate and deliver customer value and manage customer relationships for the benefit of the organization itself and its stakeholders. Marketing is the process of planning and executing ideas, pricing, pricing, and distribution of goods, services, and ideas to create exchanges that align with individual and organizational goals.

2. Event marketing.

It is a comprehensive content platform, marketing platform and communication platform built by the organizer with clear demands and activities as the core carrier, through a series of scientific processes such as full market research, creative planning, communication and execution, and through the integration of relevant social resources, first-class resources, audience resources, sponsor resources, etc.

In the end, it is a new marketing model that brings certain social and economic benefits to the organizers and all parties involved in the event, and the event is only the carrier of communication and interaction. Through the organization of events, the event organizers or attendees can achieve brand promotion or sales growth.

3. Network marketing.

It was born in the 90s of the 20th century and developed from the end of the 20th century to the present. Network marketing refers to a series of transactions that include the Internet as the medium of communication, and is the use of different channels to form a strong non-parallel and criss-crossed carrier information coverage.

It's just that these coverage is with the needs of enterprise customers and the development strategy is changing or targeted adjustment, through these dissemination, and then using **, email, **instant messaging software communication, and finally through the ** payment function to achieve the purpose of the transaction, the whole process of staggered weaving into the network of the final formation of the transaction behavior is the real network marketing.

Therefore, network marketing is based on the tangible and intangible communication network as the basic platform, and finally achieves the realization of transactions, not simple Internet marketing.

The marketing methods are as follows:

1. New ** operation.

The new ** operation is to use a platform like the new ** to help enterprises plan packaging products in order to accurately deliver them to customers, so as to improve activity and product visibility, and ultimately achieve marketing purposes.

2. Word-of-mouth marketing.

Word-of-mouth marketing, the word-of-mouth of the product is the focus of marketing, in addition to the product has a good user experience, but also with the help of marketing tools to interact with customers. The most common ones are the introduction of consumption vouchers, cashbacks and virtual currencies.

Wait, word-of-mouth marketing is more important to achieve good content, good goods and good service.

3. Publish articles.

The main way to publish an article is through some self-sufficiencies.

Or some advertorials on the forum.

In addition to increasing sales and raising the visibility of enterprises, it can also effectively reduce the cost of publicity.

4. Ideal description.

You need to figure out what customers are buying products from your store for. Some sellers buy such products to solve some of their problems and bring a better life experience. Or rather, to meet their certain ideal experience.

This marketing method is very effective in categories such as beauty, especially slimming, plastic surgery, whitening and other products.

5. Exclusive products.

If you are creating your own brand, especially in the clothing category, you can also use this marketing method to tell customers that your products are not available on the market, and they will never hit the shirt when you wear it. Because many buyers are actually very disgusted with popular models, they don't want to wear the same clothes and use the same things as others. And this way caters to their psychology very well.

Right now. The Internet is very developed, and people have seen all kinds of people and things through the Internet, and one of the better and most amazing marketing I have seen on the Internet is. There was a man who was under the guise of adopting stray cats and dogs.

But it was through this kind of miserable marketing that he defrauded netizens of a lot of money, because kind-hearted netizens inevitably felt pity when they saw so many cats and dogs. So he funded this ** blogger by rewarding. Let him go buy food and medicine to adopt these poor stray cats and dogs.

Many stray dogs and cats have been injured or disabled due to accidents. Good people are actually very reluctant to see such a human tragedy. So they gave generously, but the man was not at ease and did not use the money collected to improve the welfare of stray cats and dogs.

Rather, it is used for personal consumption and profligacy. After this incident came out, it was unanimously criticized by the majority of netizens, and I think this is a typical miserable marketing. And this kind of miserable marketing is the same as the old era and the old society kidnapping the homeless and even kidnapping the children of normal people.

Transforming a gun for a disabled person is an equally egregious thing.

Compared with this matter, I don't think some other sales are nothing, such as. Some fruits or vegetables in agricultural producing areas are sold by themselves, and local farmers or some ** individuals gain attention through miserable marketing and sell the vegetables and agricultural products of these dishes. At least their purpose is relatively simple.

Marketing methods include: service marketing, experience marketing, knowledge marketing, emotional marketing, education marketing, differentiated marketing, direct marketing, network marketing, and now a kind of event marketing has emerged.

First of all, the content of a good marketing SMS must be painstakingly done, and it must highlight the content and theme of the marketing campaign.

At the same time, it is recommended to refer to the professional SMS** platform to do it, and the SMS sent by personal mobile phones is easy to be intercepted by the operator.

The professional SMS platform has a good effect, and in the case of a large base, it is also very cheap, much lower than that sent by personal mobile phones.

The most important thing is not to be intercepted by operators.