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Starbucks's ** is actually acceptable to me at the moment, because many bubble tea shops** are actually similar to Starbucks, and Starbucks actually has a member's coupon, so in this case, in fact, Starbucks' ** is not unacceptable to everyone.
Starbucks's general** is actually between 30 and 40, and now many bubble tea shops are actually around this range, so looking at ** in general, in fact, Starbucks** is actually similar to these milk tea shops, Starbucks actually launches a buy one get one free activity every quarter, Starbucks at this time is actually not too high, a cup is actually cheaper than milk tea on average, so ** is actually not unacceptable.
In September of this year, Starbucks sales in China began to grow again, so Starbucks is increasing its investment in the Chinese market, mainly focusing on opening more "coffee express" stores, rather than continuing to focus on the development of the third place, and began to shift to smaller digital stores, by the end of fiscal year 2022, Starbucks is expected to enter 230 cities in China, with a total of 6,000 stores.
In fact, there are a lot more coffee shops in China this year, including McDonald's has also begun to further develop its own McCoffee brand and a variety of niche coffee shops have begun to rise, which shows that this year's coffee market is expanding, which is actually related to China's growing demand for coffee, China's coffee consumption is growing at an astonishing rate of 15% per year, and it is expected that by 2025, China will grow into a giant coffee consumption empire of 1 trillion yuan. Therefore, this year, many businesses have begun to lay out for the coffee market, including Heytea has also begun to arrange coffee sales plans this year, and during the epidemic, various cafes have emerged one after another.
In fact, this also represents that the coffee market will continue to adjust in the future, and with the launch of various coffee brands and various activities, the coffee market will continue to change.
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Poor students said they couldn't accept it, because Starbucks' ** is relatively expensive, and not everyone can afford to drink it.
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I can't accept Starbucks' **, because anyway, it's a cup of coffee, and it's a bit outrageous to sell so high.
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I think this ** is really unacceptable in third- and fourth-tier small cities, because this should be a representative of high luxury, and I won't buy it.
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It's listed. Starbucks in Seattle in 1971.
The first store was established in Pike Place Market, and coffee beans began to be sold through Bi Li Yin.
Business. Howard, 1982.
Mr. Schultz joins Starbucks as Director of Marketing and Retail Operations.
In 1987, Mr. Schultz acquired Starbucks and opened the first store to sell drip coffee and espresso.
Drinks in the store.
In 1992, Starbucks was on the NASDAQ in New York.
Successfully listed, since then has entered a new stage of development.
Extended Information: 1. Starbucks Coffee Company was founded in 1971 and is headquartered in Washington State, USA.
Seattle, a world-leading professional coffee roaster and retailer with more than 32,000 stores in 82 markets and a commitment to ethically sourcing and roasting the world's highest-quality Arabica coffee.
Since entering China in 1999, Starbucks has been committed to becoming a company like no other: one that preserves the classic coffee culture while caring for its partners, providing customers with a different Starbucks experience, and contributing to the prosperity of the communities in which it operates. Starbucks has opened more than 5,000 stores in more than 200 cities in Chinese mainland and has more than 58,000 Starbucks partners.
2. The opening of Green Workshop also marks the official launch of the "Green Store" certification system by Starbucks China. The certification system was jointly developed by Starbucks and authoritative organizations, and covers the entire life cycle of stores. There are as many as 40 standards for the inspection, focusing on the audit and certification of eight key areas such as energy conservation, water consumption management, and waste disposal.
As a future-oriented new generation of physical store standards, the "green store" system not only focuses on water, electricity, and environmentally friendly refrigerants.
At the same time, it also focuses on more new angles related to store operations and consumer experience, such as indoor noise reduction, indoor air quality, public transportation convenience, reduction of single-use packaging, and healthier and low-carbon plant-based meals, etc., reflecting Starbucks' determination to invite more consumers to experience a sustainable lifestyle.
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Starbucks' latest China strategy: the number of stores will reach 9,000 by 2025, and Starbucks' journey to fire:
Founded in 1971 and headquartered in Seattle, Washington, Starbucks Coffee Company is committed to ethically sourcing and roasting the world's highest-quality Arabica coffee, and is the world's premier professional coffee roaster and retailer with more than 32,000 stores in 82 markets around the world. Starbucks has opened more than 5,000 stores in more than 200 cities in Chinese mainland and has more than 58,000 Starbucks partners. <>
One of Starbucks' honors in China: China Food and Health Seven Star Award, the most trusted brand in China's food industry; Forbes 2020 Global Brand Value 100 was released, and Starbucks ranked 37th; Jiemian News "2020 Peace of Mind Award" Coffee Chain Enterprise of the Year. Really great business!
According to Starbucks' current plan, the number of Starbucks stores in China will reach 9,000 by 2025, an increase of nearly half compared with the current number. To put it more vividly, in the next two to three years, a new Starbucks store will appear in China every nine hours. <>
In the Chinese market, senior white-collar workers and middle-class groups are in the minority, and more ordinary consumers, especially young people, are more willing to accept Luckin's pricing. Whether it is the cost performance or the taste preferred by the people, Starbucks has no advantage. What's more, uncertainty has increased in recent years, and everyone is more eager to be rational and pragmatic.
Starbucks has been popular in China for so long, and what it sells is not products, but experience and vanity. Including the waiters at Starbucks, the police who drove away the rest, with an inexplicable sense of superiority and self-righteousness in their bones. Starbucks is ultimately a drink, and people who drink Starbucks and feel superior are essentially inferior and lost in their bones.
A large part of the reason why brands like Starbucks have become popular in China and have a sense of superiority is that they are popularized by people who think they are quite high-end and revel in their fantasies of petty bourgeoisie. <>
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Starbucks is its main publicity, going to the high-end market. Featuring freshly ground coffee. It gives a high-end feel.
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Starbucks stores are mostly located in office buildings, shopping malls, airport stores, etc., with large volume and liquidity, and most customers need to take out (some can't finish drinking in the store, and hope to drink while walking; Some customers need to take out directly), Starbucks staff said that in some stores, 80% to 90% of customers need takeout.
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Starbucks is the first coffee shop to stay in China. The kind of petty bourgeois culture that Starbucks represents attracts many young people to pursue.
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In my opinion, this plan of Starbucks is not reliable. Because judging from the current business situation of Starbucks, its turnover has a clear downward trend. So the plan to open another 3,000 stores in China in the future sounds like a joke.
You know, Starbucks in some cities is now at risk of closing stores. The reason why Starbucks' popularity will decrease rapidly is because of the change in the consumption concept of young people. <>
What is the first word that comes to mind when you think of Starbucks?I think many people will first think of high-end, white-collar workers. The reason why such a keyword comes to mind is because almost everyone sitting in Starbucks has a laptop, either working or enjoying themselves.
In the minds of many people, Starbucks is a high-end existence in coffee, and the people who drink coffee in it are also high-end people. It is with such an idea in mind that Starbucks was so popular in China earlier. Many people go to Starbucks not really to drink coffee, but to experience the feeling of a high-end coffee.
When everyone went to Starbucks, they would find that the young people in it accounted for the vast majority. But now when you go to a Starbucks store, you will find that the number of young people in it is greatly reduced, because many young people still have different consumption concepts than before. Nowadays, in the process of consumption, many young people are not pursuing face but actual feelings.
In the case of coffee, they pay more attention to the cost-effectiveness of the product when drinking coffee. <>
Compared with Starbucks, many young people may prefer to choose the relatively cheaper domestic Luckin coffee. Therefore, judging from the current form, Starbucks' plan to open three more stores in China in the future does seem a little unreliable. Because no one in the market is willing to continue to pay, it is very difficult for the store to maintain its stool business.
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This kind of plan is not reliable, there are more and more milk tea stores in Lizhou on the market, it is no longer Starbucks alone, it is unrealistic for Starbucks to open so many stores.
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This plan is reliable, because now people's economic level is getting better and better, and their spending power has also increased.
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Starbucks wants to open a pure base store in an average of 9 hours, so it has to cut the price. The Starbucks China plan looks really good, but the ideal is the ideal hand penetration, and it can't be the real thing.
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There are really a lot of people who drink coffee, and I'll tell you what I think:
The flavor of coffee itself is actually complex and diverse. In the words of a specialty coffee industry professional, there will be tomato, bergamot, citrus sweetness, and so on. Professional coffee practitioners do need to have a natural and unusual sense of taste, like many chefs, and even more sensitive than chefs.
But such talents, after all, are a minority, and most people, including myself, no matter how much they like coffee, this taste ability is still not comparable to that of a master. In our mouths, there is a maximum of sweet and sour. (Of course, if you drink too much, you can still taste some obvious differences) So, when I tried the coffee for the first time, I actually screened out some people, and they didn't like such a strange taste.
The rest are the people you like. This group of coffee lovers, in addition to really liking the complex and changeable taste of coffee itself, there are also, probably like me, and they also like to look for an inconspicuous flavor on their taste buds. We like to pursue this trail of the process.
The barista will tell you that the beans have a hint of citrus sweetness, and I'm a big fan of oranges, so I'll try to find this citrus flavor in my coffee. Maybe I didn't taste it today, but next time, I'll want to try it again.
In the past few years, I have also met some friends who are owners of cafes.
Among them, there is a sister from Hangzhou, and her recommendation to me is very down-to-earth. She said: "Coffee flavor analysis is a highly professional skill, and unless we are highly talented, I think the most appropriate way is to find a balance between sweet and sour."
It's been about 3 years since I came into contact with coffee, as a lover. I met a lot of interesting friends, liked to pour by hand, and also found my favorite unique niche coffee beans. They are also broad-minded and able to accept more different things.
I like to pour it by hand, but I also try milk coffee with different syrups. After all, every cup of coffee, like each person, has its own unique and appealing place.
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Judging by the current data, not so many people drink coffee. Starbucks' move may be an attempt to capture the market.
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Yes, people are under more pressure to work and study now, so there are not a few people who drink coffee and stay up late, so the coffee market is still quite good.
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Summary. Hello dear, happy to solve the problem for you, <>
Starbucks Number of Starbucks Stores in 2022A: As of June 2022, Starbucks has 5,000 stores in China. Starbucks will remain focused on growth in the Chinese market and is on track to operate 6,000 stores in China by 2022.
Text |"Financial World" Weekly Li Meng |Starbucks opens its second low-carbon green store in Chengdu, taking industry giant Starbucks as an example, plans to open another 6,000 stores in 2022, and will also open 60 green stores.
The number of Starbucks stores in each city in 2022.
The development of McDonald's in cities across the country.
Dear, hello, it's a pleasure to solve the question of asking Chunchun Wang for you, <>
Starbucks Number of Starbucks Stores in 2022A: As of June 2022, Starbucks has 5,000 stores in China. Starbucks will remain focused on growth in the Chinese market and is on track to operate 6,000 stores in China by 2022.
Text |"Financial World" Weekly Li Meng |Starbucks opened a second pants home in Chengdu, and industry giant Starbucks plans to open another 6,000 stores in 2022, and will also open 60 green stores.
The city shown in the photo is Tianjin, which has 192 McDonald's stores, ranking fifth in the country. The city shown in the picture is Shenzhen Zhenshenhao, which has 213 McDonald's stores, ranking fourth in the country. The city shown in the picture is Guangzhou, which has 378 McDonald's stores, ranking third in the country.
The city shown in the picture is Shanghai, which has 477 McDonald's stores, ranking second in the country. The city shown in the picture is Beijing, which ranks first in the country with 530 McDonald's stores. Blind inspection.
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Yes. <>
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