If you had a billion dollars to sponsor a scientific study, which one would you sponsor?

Research is an art. As with any art, there are many dimensions to evaluating the taste of a study. There are at least two different understandings of taste:

The first is the equivalent of "good", i.e. the higher the grade research, the better the research, and there is a generally accepted criterion for judging – most people would agree that a study that has a wide impact, solves an important problem, is more detailed than another, and does not solve any problem, is more high-quality than the former.

Speaking of which, the issue of animal protection seems to be often associated with Bai Zuo, for example, a few days ago, an animal protection organization broke into a Chinese restaurant to save chickens. In a certain context. Animal protection will be linked to the content of having nothing to do when you are full.

In any case, the animal protection movement has indeed affected the scientific community, and many animal-based experiments have been reduced due to stricter restrictions on animal experimentation.

In the research discussion part, the thinking about one's own research, what are the possible reasons for the consistency or inconsistency between the research results of others, and what are the explanations, here is also a test of the researcher's skills.

The experiments introduced are really good because they are actually helping humans understand the pain of animals that can't speak, which can make potentially cruel experiments more humane, and can also give owners more control over the feelings of animals. Not only can it ensure the welfare of animals, but it can also standardize the experimental design, and it can also help us understand animals.

Content analysis is an objective, systematic and quantitative description of the communication content with clear characteristics, which converts the non-quantitative literature into quantitative data, and makes a quantitative analysis of the content of the literature based on these data, so as to describe the communication content, infer the significance and background of the communication, analyze the existing research objects, reflect the analysis results with numbers, and reveal the essence and trend of these objects.

To put it simply, journalism and communication do not have very unique research methods, and many of them are based on sociological research methods. Therefore, when I first started my Ph.D., my supervisor asked me to read Albabi's "Social Research Methods" carefully. Start with your own learning.

Quantitative research methods are basically used in behaviorist research, that is, communication effect research, including content analysis, case investigation, field investigation and experiment. Since the research methods are divided into two categories, it shows that the research methods used by different research purposes and research objects are also different, and the final theories are of course very different.