Is a LOGO important in terms of form or concept?

The so-called "concept of logo design" is classified as the content of the design, which is the message that the brand logo wants to convey to the public. "Logo formality" is classified as a design form, which is the visual language that expresses information; It is the transmission of brand information through the visual effect presented in front of the public, and the logo without content is missing the message that the brand wants to express, and it is not known what to say to consumers. The form of logo design has no support, there is no focus of design, it belongs to the rootless wood, the source of water, the lack of logo and the content of the form is related, that is, I don't know how to say to consumers, I don't know how to say the information to consumers.

The message of the brand cannot be effectively conveyed, so the concept of the logo and the form of the logo are interdependent and indispensable. Nothing is more important, both form and concept.

I think it's a sense of form, the connotation and concept of a logo are over-interpreted, in fact, a graphic can not directly express some complex and profound connotations, the information conveyed is also very limited, and the audience's understanding is also uneven. Therefore, it is enough to accurately express the industry attributes and corporate positioning and culture of the logo and then apply it to the product.

In fact, these two points are very important for an excellent logo, the two complement each other, the form of the logo is also aesthetic varies from person to person, because the logo is the identity of the brand and the product, so the form of beauty is important. If the expression of the concept is the goal, then the form is the means to express the concept, and the quality of a design can directly reflect the degree of expression of the connotation. This shows that the two complement each other.

Whether it is a sense of form or a concept, just like the syntactic, rhetorical and stylistic structure of an article, it is the form of expression, the skeleton and the flesh and blood, but it is not the ultimate goal. You're writing to make a point, not to show off – and it's the same with design, what matters: what does your client want?

It is even more important to focus on the expression of form and meaning in order to best design a logo that meets the needs of customers.

First of all, I personally think that the sense of form is more important, if the brand you design is very famous, maybe some people can come up with this product with just a logo. So this one is important.

Who is more important in the sense of form or concept of the logo? It depends on whom, generally. For designers, the sense of form will be a little more important. For ordinary people, concepts come first.

There are two types of logo design: redesign and new design. The new design is generally made for start-ups, and it is generally functional, that is, it clearly expresses the concept of the company's business entity, at this time the concept is relatively important, for the redesign, the company has been known to the public, and the logo is changed to fit the times, at this time, the form of expression is relatively important.

Form, identity is the first, the important role of the logo is differentiation, so that others can identify the brand. The implication is better, and if not, it will slowly come through long-term management.