What else can a brand story tell besides brand history?

I believe that behind every brand, there is an amazing story. But when we usually introduce a product, when we talk about the brand story, what can we say other than the history of the brand? Everyone must be very distressed.

Today I'm going to talk to you about what else you can tell besides the brand story.

Misconception: Many people mistakenly think that the brand story is just to make up a fun story, in fact, this is very wrong, a good brand story, not only the brand character endowed by gold, but also an important tool to convey the brand spirit to consumers.

A good brand story is the "emotional" entry point between consumers and brands, giving the brand spiritual connotation and spirituality, making consumers infected or impacted, fully stimulating consumers' potential purchase awareness, and making consumers willing to "start from the beginning".

What else can we say?

1. The founder's entrepreneurial story

Since it is a new brand, there is no need to make up how legendary the founder is, but through the founder's entrepreneurial experience, he can show how much he loves the brand and the industry, and how much he hopes to change people's lives with his own brand and products through his own efforts, and bring happiness and happiness to consumers.

2. Brand attitude

Many students feel that for a new brand, it seems a bit impractical to talk about brand attitude and philosophy of life. The problem is often that the attitude of the conversation is not linked to the brand, not from the actual situation of the brand, and does not have relevance, so it will feel fake and empty. Therefore, if the brand story tells the brand attitude, then the premise is that the brand is indeed in the product design, function, packaging, sales link, communication...All the scope has the same attitude, not a brand that is no different from others, then your brand story can be safely talked about brand attitude and brand philosophy.

3. Logo symbol or brand name

Logo symbols or brand names are also a good starting point, because a good logo or name must also contain a good story.

Personal opinion: Every brand story is exclusive to each product, it represents not only a certain product, but also the producer who pays silently behind it. I hope everyone will respect the story behind the brand.

To tell a brand story, you must first create a story for your own brand, which of course is created in the real situation of the business and organization.

For many businesses, it's easy to add to a story, but it's challenging to do subtraction. We can understand that enterprises want to convey their richness and diversity to the outside world, but enterprises must understand that you are doing a company, not a legend, and you need to use simple and clear expressions to tell the outside world "What does our company do and what does our company stand for?" Second, why am I different?

Third, what is the value of my difference? "These must be based on facts, not fabricated out of thin air. Data shows that 60% of consumers are willing to pay more for a brand that creates a minimalist experience.

Simplicity is not simple, brand simplicity is deeply meaning understanding, transparency, people-oriented, innovative and effective communication, and at the same time, it also means that the brand's interaction with consumers has fewer barriers and advantages than other brands in the industry. Not all companies need to simplify, but all companies need a simple brand message, and all companies need to express themselves in a clear, honest way. Ultimately, the success of a brand's positioning is not about how simple it is, but whether it connects with stakeholders and delivers the message they need.

At the same time, the core of this simple story will become the clear concept of the enterprise - it is the most fundamental reason why an organization can exist, and it is an inner spirit that inspires and unites the whole organization.

The brand story should not lie on the brand manual, but should be passed on in the oral voice of consumers.

1.Understand the core values of the brand.

2.Create a brand story: Stretch it out in one sentence.

3.Find the support point of communication: the construction of communication channels and the control of communication rhythm.

4.The brand story is attached to the product.

From the Internet, invaded and deleted.

According to the positioning of the product and the corresponding consumer group, the value of the product is explored.

Here, most of the copywriters have to correct the wrong mindset. Brand storyFirst of all, everyone should have a change in thinking, not as a copywriting job, but as a brand work. Therefore, the first step must not be to start making up stories as soon as you come up, but to interpret the brand and gain insight into consumers.

The first step must not be to start making up a story as soon as you start, but to interpret the brand and gain insight into consumers.

It is recommended that every copywriter should do a solid job of research before starting to write: talk to the customer first, and ask the founder more. The reason why a brand can live must be that it has its unique value, and it is very important to tap this value and then package it.

Brand story is to tell the brand concept through the story

Your whole story is not just to tell a story to others, but to convey to the target audience what the concept you want to express is through the story. The concept is to establish a connection between the brand and the consumer, so that the consumer can leave the impression that through this brand, I can have what kind of life or state I yearn for. So in fact, figuring out this, the brand story is very easy to write.

Brand stories are like characters, flesh and blood with attitude].

A brand story is not necessarily a very concrete story, but it can also be a bit like a brand statement, telling the attitude of the brand, such as treating the brand as a person, a friend of consumers, what kind of person this friend is, and what changes will you make if you make this friend. So don't limit yourself to the form, a good brand story comes from the brand thinking and core insight of the front-end copywriter. The marketing thinking of "insight" can help us target more accurately.

Nowadays, most companies are subjectively endowed by enterprises, and they do not meet the needs of any group in the market, and cannot interact with any group. The meaning of "insight" marketing thinking is to help us understand the personality and needs of each group and truly communicate effectively.

Brand story, in essence, is: the brand accounts for 80%, and the story accounts for only 20%.

Brand history, category, unique culture, inspirational story of the founder, core technology, brand proposition, brand unique logo or advertising slogan, product origin, unique product efficacy, potential market demand, etc.

JCDecaux XO brandy brand story.

The so-called JCDecaux means aristocracy in France, and JCDecaux XO brandy is the popular and favorite brandy of aristocrats. Founded in 1833, the Crewe Xo brandy is a French Poesie Nigg winery in the southern region of Cognac, France. Degosheng XO brandy was formerly known as Crewe XO brandy, because Crewe brandy was very popular with local nobles at that time, a very popular XO brandy, one day Mr. Crewe gave a rich and powerful aristocratic friend to send XO brandy, the friend was very happy, he had to drink Crewe XO brandy every day, so he renamed Crewe XO brandy.

JCZC's Craft XO Brandy uses the finest grapes through a secondary fermentation and double distillation process to make the GZC brandy smoother and more refined.

Features: JCD Craft XO Brandy Oak barrels are aged for a long time, golden amber in color, and crystal clear. The wine is thick and powerful.

Tasting: Take a sip, mellow and round, rich and delicate, gently blooming in the mouth, different and happy!

1. "Search" to understand the company's products. To write a vivid brand story, a brand story with a certain weight in the hearts of customers, you must have a deep understanding of the company's products, its production process, its materials, and its customers.

2. "Suo" determines the brand positioning. For the brand itself to be analyzed in depth, what is this brand positioning? What kind of cultural connotation does it have, what kind of appeal does it need to express, and who are the customers that the brand is facing?

With an understanding of what kind of competitors there are, you can have the right brand positioning and write a brand story that surpasses your competitors.

Ahh> Brand introduction. After the preparation is completed, you can introduce the brand through the story, and when expressing the brand story, you must explain the brand concept through the story, and express the various internal factors of the brand one by one, so that people can understand the whole brand completely and easily.

Gan> Storyline. A good story must have a very ups and downs plot, and it must have rich character emotions, this brand story can be inspirational or romantic, no matter how the story changes, it must be a plus for the brand, and it must be impressive for people to read it.

text> Emotions, products, people. A good brand story needs these three elements to make the story full and readable. The product is closely linked with people, and with a sincere emotion, so that customers can be moved and the brand can be spread.

case> Angle. Brand stories can be written from multiple perspectives, you can write this brand story from the company's point of view, you can also write this brand story from the customer's point of view, and different angles will also write the same vivid and good articles that can shock people's hearts.

7. It may be helpful to look at the words in parentheses.