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Some people say that the approval rate of registering a U.S. trademark is 100%, is it credible? Trademark.
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Trademark is one of the important assets of enterprises in market competition, which can help enterprises establish brand image and improve the popularity and credibility of products or services. Globally, the registration and protection of U.S. trademarks have also attracted much attention. So, as a Chinese company, how to apply for a U.S. trademark?
1. What is a ** organization?
**Agency refers to an institution specializing in trademark services, whose main responsibility is to assist clients in completing trademark registration, change, renewal, transfer and other related procedures, and to provide legal advice and litigation services. In the United States, a trademark** agency must be certified and licensed by the United States Patent and Trademark Office (USPTO) to engage in trademark** services.
2. Why do you need a ** institution?
1.Strong professionalism.
**The agency has rich experience and professional knowledge, and can provide customers with comprehensive and accurate trademark registration consultation and services. They understand U.S. trademark laws and regulations and the examination process, and are able to help clients develop appropriate trademark strategies and improve the success rate of trademark registration.
2.Reduce risk.
**The agency can help clients avoid trademark infringement and disputes, and reduce the risk of trademark registration failure. They conduct a thorough search and evaluation of trademarks to ensure that they comply with legal requirements and do not conflict with existing trademarks.
3.Save time and effort.
Trademark registration is a tedious process that requires filling out a large number of **s and documents, as well as going through a complex examination process. Agencies can save a lot of time and effort for their clients, allowing them to focus on their own business development.
3. How to choose the best institution?
1.High credibility.
Choosing a high-quality machine bucket beam structure with high credibility can ensure the quality and effect of service. You can check the certification list on the official website of the United States Patent and Trademark Office or consult other companies or law firms to understand the credibility of the organization.
2.Experienced.
Experienced** agencies are better able to serve their clients. You can find out the level of experience of the organization by querying its history, customer reviews, etc.
3.Wide range of services.
Choosing a wide range of services can meet the diverse needs of customers. You can check the official website of the ** organization or consult the staff of the ** organization to understand its service scope. Air uproar.
Fourth, summary. When applying for a U.S. trademark, it is very important to choose a professional and trustworthy agency. **The agency can provide customers with comprehensive and accurate trademark registration consultation and services, reduce the risk of trademark registration failure, and save customers a lot of time and energy.
Therefore, enterprises should pay attention to their credibility, experience level and service scope when choosing the best organization.
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1. Only by applying for a U.S. trademark can your products be protected by the U.S. Trademark Law and can they be truly sold safely in the market.
3. Registering the American business dust standard is conducive to merchants entering cross-border e-commerce platforms such as Amazon, eBay, AliExpress, and Tmall Global.
4. If you want to be an Amazon US site, you can only register a US trademark for brand filing, and better sell your products on the platform.
5. Moreover, Americans attach great importance to intellectual property rights, and only products with registered American trademarks will be more favored by consumers.
6. Trademark is a very important intangible asset in business, which can be transferred, inherited, used as property investment, mortgage, etc., and is more conducive to asset evaluation when it is listed or acquired.
7. If the U.S. trademark is registered, if the U.S. trademark is consistent and similar to the domestic trademark, the enterprise can become a brand brother by creating this trademark and bring more economic effects to itself.
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1. Enter the U.S. market
Registering a trademark in the U.S. gives you the exclusive right to use the trademark in the U.S., and it prevents other products that use the trademark from entering the U.S. market, providing a solid foundation for stopping infringers. Similarly, if your product is not trademarked in the United States, you will also face a situation where the goods are seized by customs, causing serious losses. Moreover, intellectual property protection in the United States is deeply rooted in popularity, and many foreign buyers, especially those in the United States, will require the manufacturer or seller to prove that they own the intellectual property rights of the product to protect themselves from infringement lawsuits.
2. Earn license fees
Trademarks are transferable under U.S. law, and in the U.S., registrars provide trademark owners with an opportunity to license the trademark (often along with other intellectual property rights) or to lay the groundwork for a company's franchise or sales strategy. When your trademark has a certain reputation in China, but you can't go to the United States to expand the market for many reasons, you can license the trademark registered in the United States to others to use and earn license fees.
3. Use the trademark as a defensive shield
Trademark protection in the U.S. is very good because it not only prevents infringing goods from entering the U.S. market, but also prevents others from registering an identical or potentially misleading and confusing trademark for the class of goods or services you are exclusive. Therefore, a registered trademark can be a good way to stop the malicious competition of competitors and protect their own interests.
4. Increase the value of the enterprise
A registered trademark is one of the most important intangible assets of a company that can be passed on to future generations, which can be transferred, inherited, used as a property investment, mortgage, etc., and helps to evaluate the assets of your company when it is listed or acquired.
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The examination of trademarks in the United States is very strict, so applicants need to pay attention to the following issues for different types of trademarks:
1) A Chinese trademark can be filed in the United States, but the applicant needs to provide the pronunciation of each Chinese word that constitutes the trademark and the corresponding English translation.
2) If the trademark is composed of simple English letters, and these letters are not stylized, in order to make the scope of protection of the trademark more extensive, we usually recommend that the applicant declare that the trademark is an ordinary font when filing the application, that is, do not declare the protection of any color, size, font. The common font referred to here is usually referred to as timesnewromar or arial.
3) If the trademark is in color, you need to specify the color of each part. It is important to note that if the trademark is gray, the USPTO will recognize the trademark as a color mark.
4) It must be clearly indicated whether the trademark has a special meaning in the relevant commercial or**, geographical description, or other language.
5) Selection of goods and services. Although the United States does not limit the number of goods and services to be filed, since the United States advocates the principle of "use", the applicant must limit the selection of goods and services to the goods or services that are actually produced and sold, and must not think that the more goods submitted, the wider the scope of trademark protection, so as to choose some services that are not produced, sold or provided at all. Doing so will most likely result in the cancellation of the entire trademark.
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It is believed that with the continuous popularization of intellectual property rights in recent years, many enterprises have begun to pay attention to the protection of trademarks, and they also know that the protection of trademarks is not limited to one country, and each country has different requirements for trademark registration.
As an economic power, the United States has a perfect economic system and abundant natural resources, many enterprises have gone to it, hoping to get good development, and the protection of trademarks is particularly important, but there are still many enterprises who insist on going their own way, thinking that there is no need to spend money to register a trademark in the United States, today I will use a real case to tell you why you must register a trademark in the United States?
Recently, the wanderlust creamery that has been circulating wildly on the Internet has released "White Rabbit Ice Cream", and it is the raw material of White Rabbit Milk Candy, which has become a hit as soon as it is put on the shelves, and the ice cream cone wrapper is also the wrapper of White Rabbit Milk Candy.
On March 3, Guanshengyuan, the original brand of White Rabbit, also responded: unauthorized, and is investigating whether it is infringing. At present, Guanshengyuan is checking through a third-party trademark ** agency to see if there is any infringement.
Many years ago, people's awareness of brand protection was not so strong, simply put, they did not take the registration of American trademarks seriously, don't look at many people who run the company, but they are still laymen in trademark registration and protection. Although many Chinese people will go to the United States to register their companies, there are very few people who register trademarks in the United States. It is often because of ignoring the protection of trademarks that others have an opportunity to take advantage of.
However, the process of handling trademark infringement cases in the United States is also very difficult, not that you say that infringement is infringing, and even you need to spend a lot of money to buy back your trademark in order to keep the brand of your company. If you have not experienced trademark infringement, you will not have such a strong awareness of trademark protection. A trademark is an intangible asset, and if you register it, the trademark registrant will be protected by law.
However, if you do not register in time, and then register when the brand becomes bigger, the development trademark has been preemptively registered by other competitors, and you will also suffer huge losses.
However, it is necessary to pay attention to the class of trademark, because there are many types of trademarks, and there are not only one or two classes of trademarks that need to be registered. At this time, it is necessary to choose the trademark and class that are suitable for the enterprise based on the business scope of the enterprise.
After the trademark registration is completed, it is not all right, after the trademark is registered, you also need to pay attention to your competitors and regularly monitor your main trademark. In order to ensure the stable development of the enterprise!
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The main reasons for the rejection of the U.S. trademark are as follows: prescribe the right medicine and do every detail well, you can!
(1) Sppecimen Refusal - Mockup (Sample** - Physical Model).
Sample** This piece must be paid attention to, and the trademark must be guaranteed to be in use, true! This is the reason why the U.S. Trademark Office has the highest rate of trademark refusals.
(2) Trademark translation and meaning (requirement for translation).
If the translation is not in English, you need to provide an English translation, so it is best to have all descriptions and logos in English.
Note: The translation was rejected, and [$125] was added
(3) Requirement for amendment to the mark description statement
Remember to use some creative, rare English letters when designing the trademark logo, and try to be detailed and accurate when describing!
(4) Waiver of exclusive right (disclaimer) - lack of distinctiveness).
Note: A declaration of renunciation of exclusive right is required (the content of the trademark can be retained, but the exclusive right is not enjoyed).
Make a disclaimer in advance, and words that lack distinctiveness should not appear in the trademark.
(5) Trademark likelihood
The explanations are not similar, there are differences, and the examiner is convinced;
For some conflicting trademarks, the small items are waived to protect the overall situation;
Do a good job of checking beforehand to avoid approximations.
(6) Others
1. Suspicious (name of person, place, organization, country, etc.).
If the above 6 points can be done well, it can greatly improve the approval rate of trademark applications in the United States!
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