Where there is demand, there is a market, what is the name of a product that is in demand but not av

Through questionnaires, interviews, seminars, discussions, observations, realistic and other survey forms and means, conduct a comprehensive study on target consumers (including individuals and organizations), dig out the potential needs of consumers, help enterprises correctly carry out product positioning and target market positioning, and reduce mistakes in product selection and market selection. On the basis of full investigation and research, through further evaluation of the attractiveness of the potential market, the company can accurately assess the competitiveness of enterprises in the market and formulate corresponding marketing strategies.

In my opinion, there is a need for something else here.

Here, it is important to note that there is a difference between needs, desires, and needs, and neither needs nor desires represent that people have the ability to buy, only needs have the ability to buy.

Demand is the desire of people to be able and willing to buy a certain product. Demand is actually the market demand for a particular product or service. Marketers always influence demand through various marketing methods, and decide whether to enter a certain product (or service) market according to the best results of demand.

To put it simply, there is a market demand, but the market demand for each product will be different, but it does not mean that there is a market where there is demand, which also involves the problem of demand, and it is difficult to form a market if it does not reach a certain amount.

I have friends who are not financially good and they want to buy a car! But he was working in sales for a company called Amway, and it only took him more than 3 years to get what he wanted!

Not necessarily, I need a sports car, but I can't afford it. There is no market for those who sell cars, and the key depends on what you sell.

Demand refers to people's need for a product, service, item, or other resource. In fields such as business, economics, and marketing, demand refers to the amount of a product or service that consumers are willing to buy at a certain time and under certain environmental conditions. Demand is the most important foundation in the market economy, and its size and changes determine the supply and demand relationship of the market, the change of the market and the effect of distribution.

The essence of demand is people's desire or need, so what is desire or need?

Desire is the psychological desire or satisfaction of human beings for a certain item or service, and it is a subjective feeling. Needs refer to some basic requirements that people must meet because of the needs of survival and development, such as food, housing, transportation, etc.

In addition to psychological desire and satisfaction, the composition of needs includes the following important factors:

** Rise, decrease in demand; ** Decreases, demand increases.

2.Income: People's consumption demand is directly proportional to income. As income increases, so does demand; If the income decreases, the demand decreases.

3.Tastes and preferences: Everyone's tastes and preferences are different, which also determines how much they demand for goods. For example, some people like to drink Coca-Cola, while others like to drink Pepsi.

4.Substitutions: If there are many substitutes for a certain good, the demand may decrease because people can choose other alternatives. For example, when the Apple phone is too high, people can switch to other brands of phones.

In short, demand is one of the most important foundations in the market economy, and its size and changes determine the supply and demand relationship of the market, the change of the market and the effect of distribution. Therefore, understanding the composition and characteristics of demand is crucial for corporate decision-making, marketing and macro-control.

Commonly referred to:"Notched products"or"White space"。

Notched products"It usually refers to products that have not yet appeared in the market or are in short supply, which usually meet some specific needs, but have not been widely recognized and accepted by consumers for various reasons. While"White space"It refers to an untapped market area, even if there is a corresponding demand has not been effectively satisfied, such a market usually has greater potential commercial value, but at the same time there are high market risks and uncertainties.

For enterprises, accurately grasp and develop"Notched products"with"White space"The business opportunities are very important, and we can meet the needs of consumers through market research, innovative design and other means, so as to obtain a larger market share and business benefits. Of course, it is also necessary to pay attention to market competition and compliance issues, and reasonably control risks.

The core of marketing is the management of needs, and the needs of management can be to meet the existing or to create newly.

Marketing has a layman's definition. Marketing is a comprehensive business activity and management process in which an enterprise actively adapts to the environment and transforms the environment, comprehensively uses the 6P strategy, and strives to meet and create demand in order to achieve profit goals.

Marketing is not only a function, but also an activity, process and system for an organization to create, communicate, disseminate and deliver customer value for the benefit of itself and its stakeholders, and bring economic value to customers, customers, partners and society as a whole.

It mainly refers to the process of marketing personnel carrying out business activities and sales behaviors for the market. Classic business management courses such as MBA and EMBA include marketing as an important module for management and education of managers.

It is to satisfy the needs Demands cannot be created There are only so many kinds of human needs: clothing, food, shelter, transportation, and social interaction Desires are unlimited, and the desires with purchasing power to be satisfied are satisfied.

Marketing is centered on satisfying the needs of consumers, and it is to meet the needs.

Negative demand: demand that consumers want to avoid or even spend money on, such as death insurance when the insurance industry was just starting in China; Customers are unwilling to accept, and even look coldly at the people who come to recommend, and even have conflicts;

No demand: It is divided into three situations, one is valueless products, such as garbage, air, the second is market saturation, and the third is the emergence of new products, customers are unwilling to accept old products, such as digital cameras appear customers no longer accept film, mobile phones appear customers no longer accept BP machines;

Potential demand: There is a need and purchasing power, but the demand for not buying is a potential demand due to the immaturity of the time, for example: brain platinum, young people do not buy when they are giving gifts during the holidays, but he has a demand and has the ability to buy, just waiting for the opportunity;

Declining demand: Customers are tired of a certain product or service, for example, in a restaurant, the dishes and services have always been the same, and the customers are tired and looking for new dishes and services, which leads to a decline in demand for the original restaurant;

Irregular demand: due to the change of time, the market demand for a certain product or service fluctuates, such as: entertainment, tourism, down jackets, etc., the time is different, the demand is different;

Sufficient demand: also known as saturation demand, is an ideal state of market ** and demand, if: JDB production of herbal tea is not in stock, and consumers can buy it at any time, this is sufficient demand, but generally does not exist;

Excessive demand: consumer demand for a certain product exceeds the market, such as: the former Apple mobile phone, the former Volkswagen Golf vehicle, the brilliant Accord, the customer demand, the production capacity is not high, and even the price increase behavior;

Harmful demand: These products have an adverse impact on customers or society, such as cigarettes, drugs, pornographic books, etc.!

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Upon inquiry, market demand is made up of the needs and desires of consumers. To discover the market demand, the following methods can be taken:1

Market research: Conduct large-scale market research, collect consumer opinions and needs, analyze survey data, and understand market demand. 2.

Consumer behavior analysis: Observe and analyze consumers' shopping behavior, consumption tastes, purchase frequency, etc., and discover consumers' needs. 3.

Social Analysis: Collect consumer feedback through social reviews, blogs, forums, etc., to understand their thoughts and opinions, so as to discover market demand. In summary, the discovery of market demand needs to be analyzed and studied from multiple perspectives in order to better understand the needs and desires of consumers.

Is it an existing market, or is it an existing demand?

Actually, it's a bit of both. It's a bit like a chicken-and-egg or egg-and-egg issue.

There is a demand first and then there is a market, very simply, there are many people who need to meet a certain demand, such as eating, so that many markets are derived, such as snacks, catering, vegetable markets and so on.

It is also easy to understand that there is a market first and then there is demand. For example, 50 years ago, when there was no mobile phone, although people had the need to play outside, they were often met by the public, and there was a public market and demand, but there was no clear demand for mobile phones. After the emergence of mobile phones (and the market), at the beginning, only very high-end people had demand, and ordinary people often did not need it.

Then, when the mobile phone model and the first mobile phone began to be popularized and marketized, ordinary people began to buy and use mobile phones. By now, the functions of mobile phones are similar to those of game consoles, and at first, many people felt that playing games with mobile phones was brainless. So the existence of a certain market can also generate a lot of demand, because people realize that they can "demand" something through the market.

In addition, there are many successful business models that open up new markets by creating demand, and people may not be born with the need to use cosmetics, but many cosmetics advertisements create the concept of "using cosmetics and high-end is beautiful", which prompts some people to think that "I want to be high-end and beautiful" before starting to use cosmetics.

Therefore, demand can create a market, and the market can also create demand.

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What is the necessity of market supply and demand: the necessity of market supply and demand has market value or production determination, the relationship between market supply and demand, the relationship between supply and demand, and the gap between demand and supply.

What is the necessity of market supply and demand.

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What are the necessities of market supply and demand: the necessity of market supply and demand has market value or production ** determination, the relationship between market supply and demand, the relationship between supply and demand, and the gap between demand and group supply.

The meaning of supply and demand is to provide the supply side with the production of goods to the demand side, and the meaning of demand is the amount of currency that the demand side buys the goods. Supply includes the production process and the sales process, the production process corresponds to the production supply, and the sales process sales supply. Demand is embodied in the demand curve, the product of a certain point ** and quantity on the demand curve is the point demand, and the set of all the point demand is the line demand.

The relationship between market supply and demand, the sales supply and demand are determined, and the production supply is affected. 1. Market value or production **decides**, **determines supply and demand; In turn, supply and demand determine the formation of market value by regulating production under different production conditions. Therefore, the market value or production **, ** and the market supply and demand relationship form a dialectical relationship.

2. The relationship between market supply and demand is first of all determined by market value or production, market value or production is the internal basis and entity of the formation and movement, and is the center of market fluctuations. 3. The relationship between supply and demand: refers to the relationship between commodity supply and demand for demolition under the conditions of commodity economy, and it is the reflection of the relationship between production and consumption in the market.

4. When there is a gap between demand and supply, there is an incentive or motivation to seek supply to meet demand, and such a power training hall is related to the difference between supply and demand.