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On-site optimization: setting of keywords for title description, keyword layout, keyword density, 301 redirects, 404 error pages, changing relative addresses to absolute addresses, doing secondary navigation, positioning of core keywords and long-tail keywords, etc.
If you want the spider to crawl very late, you need to do the static of the page, update your ** every day, and write original content.
You have to do the above to improve your rankings.
Hope my answer!
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It depends on whether yours is a new station or an old station, and generally the old station is easier. SeoPassword is a fast and stable way to improve rankings using technologies such as datalinking. There are also two main points in article update, one is regularity, you can't update a lot of content a day, you can't update a piece of content for three days, it's best to update it on time and on time every day, even if it can't be by time, then you have to update the content of ** every day according to the number of days, so as to meet the requirements of regularity; And another key point is the need for high quality, many webmasters mistake high quality for original, which has been considered by many optimization experts, this is wrong, high-quality content, refers to the content that can help users, so, appropriate ** is also a good choice, of course, it is better to write out the original content that can help users, it is best to increase some high-quality original and ** content on a regular basis every day, which will help improve the user experience and the attendance rate of spiders!
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What are the benefits of doing SEO well? Of course, it is to let the top ranking and the brand get a larger amount, and everyone knows the benefits, but the method may not be clear. Let's talk about some good ideas.
1. Increase the originality of **. **Updated content, try not to paste the same articles on other platforms, so that web crawlers crawl to your page and find that the content is the same as a lot of content before, and there is no fresh content, which will reduce crawling and include less over time. At the same time, it is also necessary to reduce the similarity of the contention page, and do not have too many articles on the same topic and topic, so that the experience of netizens will be better.
2. The level of the content page should not be too deep. To put it simply, the flattened **structure is more suitable for inclusion, and the kind of ** that doesn't know which corner the point goes to**, the structure is more chaotic.
3. The setting of internal links. Yiren Network suggests that from the homepage to news and recommended articles, it is necessary to set up internal links, and ensure that there is at least one internal link in each article to facilitate page jumping.
4. Build external links. Needless to say, the importance of external links determines the number of users who jump back to yours from external pages. Therefore, while doing a good job of updating ourselves, we must also build more external links and increase more external traffic.
SEO contains too many aspects, so if you want to get a good effect, you need to make efforts in many aspects, not only to do a good job of content updates, but also to do a good job of external links, and at the same time to do a good job of keyword optimization, these aspects are essential!
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The article is original and updated regularly.
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Do a good job in the basic optimization of SEO, so that the overall architecture is in line with the requirements of search engine ranking rules, and then locate the core keywords, and establish a long-tail keyword version thesaurus, classify and inspect the thesaurus and reasonably layout it to the homepage, column page, detail page and other pages. Through the update direction of the content, the proportion of the effective inclusion of the right to grasp the **, and after the effective inclusion is improved, you will naturally get the matching keyword ranking.
About the word choice.
1. It is related to the core business you want to do, and the content of ** should also be related to the theme. You can also choose the long-tail keywords related to the main keywords of this trembling rock, such as: region + main keywords, etc.; Or add a brand name auxiliary subject.
2. Refer to peers to determine the difficulty of optimizing the keyword. Once you've chosen a list of keywords that you might use, you'll be thinking about which ones are better. In fact, for this point, it is recommended to refer to peers, there are a few peers who use the homepage to optimize this word, and then judge the difficulty of users, so as to avoid fierce keyword competition and difficult optimization.
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The important task of SEO optimization is to do keyword ranking, especially for small business stations, there may be a few core words that may affect its core business, so how to do keywords is very important, so how to optimize keywords to improve their rankings, the following key points:
As the saying goes, choice is sometimes more important than effort, and being able to position keywords well is the basic skill of doing a good job in SEO. In the selection of target keywords, after 8 years of SEO experience, I feel that the selection of keywords lies in "two highs and one low". "Two highs and one low" refers to high search volume (index), ** value, and low competition.
In practice, we can use some webmaster tools and index tools to mine keywords, and then select keywords that meet the "two highs and one low" standard, and place keywords that do not meet the standards on the content page or column page.
Keyword layout is one of the core technologies of SEO optimization and ranking, and it is a very effective and rewarding SEO technique. For example, the most common keyword layout technique is "four words", that is, to place your target keywords in "title", "deion", "keyword" and "body", as long as the keywords appear in these 4 places, many keyword rankings will come up. On the other hand, if your target keyword does not appear in these 4 places, for example, if your keyword only appears in the title, but the description and content do not appear, it may be identified as cheating by the spider and will not improve the keyword ranking.
In the same way, the layout of keywords should not pile up keywords. Many SEO novices like to pile up keywords at the beginning of SEO, and fill some pages with keywords they want to do, which affects the user experience, and spiders will also judge keyword density.
If you don't operate it yourself, you won't be able to experience the difficulty of ranking keywords, and sometimes the market will change, so once you choose the target keywords, you must work hard to operate and practice, and strive to rank the keywords in the shortest possible time.
In practice, in addition to speed, it is also necessary to pursue stability. We can't rush and forget about the tolerance of spiders. If you do it too quickly, you may be pulled closer to the sandbox by the spider.
The market is constantly changing, and the keywords of a page are not static. For example, the medical industry used to be able to do industry words, but then the market changed and it couldn't be done. At this time, we need to change according to the market and shift the focus to the regional words or brand words that can be operated.
Fine-tuning keywords will also appear when we are not clear about the industry estimate, originally thought that a certain keyword was relatively easy to do, but later found that this is actually difficult to do, and a certain amount of fine-tuning must be carried out.
1. Analyze the product market population;
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I won't copy it, SEO keywords can start with a simple one, such as: long-tail keywords, words with low index, but to ensure that the words you make are valuable, someone searches for valuable words, otherwise it is a waste of time to do it. Why do you say start with the simple, because simple words are easy to get on the homepage and reduce the cycle. >>>More