Why is live streaming in the live broadcast room more popular than live streaming in the country of

In all cities, the short live** broadcast, which became the main driver of consumption in 1995 and after 2000. They are passionate about on-site shopping. According to relevant authoritative data, the total scale of China's live broadcast e-commerce industry reached 433.8 billion yuan in 2019.

First of all, the data shows that the most active time for food on the scene is 21-22, 19-20, 23-0, 15-16 and 17-18. From 19: 00 to 0:

00 morning, only 6 hours, accounting for 58% of the day** time. Unlike food-loving options that go out in the middle of the night, the most concentrated live food shows aren't just in the middle of the night. Daily at 8 a.m

Until 10 p.m. 1 p.m. to 14 p.m

17:00 to 18 p.m.: Live broadcast of outdoor food according to the place of origin, such as fishing at sea, raising chickens and eggs, picking vegetables and fruits, etc.

It is usually concentrated during the day, while "tasting" livestreams based on ready-to-eat foods (such as hot pot) and meat products (such as steak) are usually concentrated in the evening. When hungry in the middle of the night, delicious food on live footage can easily break through the fragile defenses of foodies. <>

Second, localities** are also facing significant pressure from employment and economic indicators. On-site e-commerce is able to complete the sales task of the year as quickly as possible. As a result, we see county magistrates and district chiefs at all levels fighting together, personally participating in the front line of the live broadcast, standing in front of the cameras of the live broadcast, and bringing goods to local businesses and local specialties.

Finally, e-commerce anchors have become a popular industry, and local governments have introduced policies. Compared to last year, they have put more effort into seizing the pillars of e-commerce Due to the change in consumption habits and the market cultivation of the Internet over the years, mobile shopping has become a consumer trend, and through short live broadcasts**, high-quality and low-cost products can be bought.

Because of the live broadcast of the audience in the place of origin, they can see some of the planting environment of related products, and they are more assured about the products and more active in purchasing!

Because the live broadcast time in the live broadcast room is generally in the evening, there are more people watching the live broadcast during this time period.

The reason why compared with the live broadcast of the place of origin, the live broadcast in the live broadcast room is more popular at present, the live broadcast room has an atmosphere, and the environment is more comfortable, and everyone has become accustomed to this live broadcast mode.

Compared with live broadcast in the live broadcast room, live broadcast in the country of origin has the advantage of allowing viewers to pass through the screen of their mobile phonesZero-distance ** to the origin of the goods, real and intuitive

In order to save time, some anchors use recording and broadcasting, which gives people a very bad experience; Some anchors are infectious, and the group effect in the live broadcast room is very strong, and consumers are easy to consume impulsively and buy back a lot of products that are not suitable for themselvesThis leads to a high return rate

Compared with live broadcast in the live broadcast room, the advantage of live broadcast in the origin is that the audience can see the product more intuitively and rest assured about the product. The disadvantage is that the live broadcast scene is simple and the live broadcast effect is poor!

The advantage of live broadcast in the country of origin is that you can save the charge of the live broadcast room, and the income is more or less your own, but the disadvantage is that the live broadcast of origin is not as popular as the live broadcast room, and the amount is small.

If it is advantageous, it will significantly increase the credibility and stimulate consumers' desire to buy orders. However, if the origin is live-streamed, the surrounding environment will also be revealed, and the origin information will be amplified, which will invisibly lose some consumers.

For such a real estate live broadcast, it can be said that people can't see it very clearly. So I didn't buy much, after all, I didn't see the real thing because I had some psychological concerns.

The live broadcast of the place of origin can see the production place of the crop and the growing environment, which is more reassuring than the live broadcast room where the fruit can only be seen.