Regarding the comparison of advertising, there are three major characteristics of advertising

Most of the netizens are young people, so the audience of online short films (flash) is mainly young and middle-aged, and tends to spread fashion products, which is the basic difference between it and traditional advertising.

Advantages: Online short film advertisements are usually short and concise, with dynamic graphics, novel ideas, and easy to accept.

In a web page, where the text is still and the flash is flickering, an animated ad can immediately grab the viewer's attention. If it's a flash with sound effects, then the effect is even better.

**Relatively low cost of advertising investment.

Disadvantages: There are also unfavorable factors for online short film ads, such as pop-up and floating flash ads, which many people are disgusted with, and now many web browsers can filter out such flash pop-up ads, which greatly reduces the communication effect and even has a negative impact that is annoying.

Compared with traditional advertising, the first environment of online flash advertising is not ideal, they usually only occupy a small part of the entire web page, and a web page contains a lot of information, so that the audience in the cluttered environment of a single flash advertising impression will inevitably be affected, it is difficult to produce lasting memory.

The actual effect of flash advertising is not easy to evaluate.

The real communication effect of online short film advertising cannot be compared with mainstream media such as television, newspapers and magazines, and outdoor media, but it is receiving more and more attention as an auxiliary communication medium.

The advantage of online advertising over traditional TV advertising is the cost. Compared with TV advertising by the second billing, online advertisers are much cheaper, almost negligible advertising costs, do not need to compress the duration of advertising for the cost of TV advertising, so that some ideas can not be fully expressed, so that many classic ideas can not hit the perfect effect.

There is one advantage that TV advertising cannot match, and that is the speed of transmission. On the Internet, there is no simple audience, only netizens, who are not only the audience, but also the main body of communication, and good online advertisements are quickly transmitted to tens of thousands, hundreds of millions of netizens, which is the "viral transmission mode" of network media. Use this mode of communication to transform consumers into the main body of communication, and they will pass on information to others, so that it can produce a geometric growth rate in terms of exposure rate and impact.

Summary. Hello dear, happy to answer your <>

Three major features of advertising:1Advertising should have noveltyNow that there are many kinds of advertising, how can you improve your advertising competitiveness?

Naturally, you have to start with novelty. 2.The most important point in the design of advertising is to "move people's hearts", and now there are so many advertisements, how can they reach the hearts of consumers, so that they can be regarded as more successful advertisements.

3.Advertising should be simple, advertising must not be too complicated, no one wants to see advertising as a "brain-burning blockbuster", it should be simple and clear, clear at a glance, so that consumers can see this advertisement to know the overview of the product.

Three characteristics of advertising.

Hello dear, happy to answer your <>

Three major features of advertising:1Advertising should have noveltyNow that there are many kinds of advertising, how can you improve your advertising competitiveness?

Naturally, you have to start with novelty. 2.The most important point in the design of advertising is to "move people's hearts", and now there are so many advertisements, how can they reach the hearts of consumers and people, so that it can be regarded as a more successful advertisement.

3.No one wants to see advertising as a "brain-burning blockbuster", it should be simple and clear, clear at a glance, so that consumers can see this advertisement to know the overview of the product.

Here's a stretch to help you know more: Advertising, as the name suggests, is to advertise and inform the public at large about something. In terms of its meaning, there are broad and narrow meanings.

Non-economic advertising refers to advertisements that are not for profit, such as announcements, notices and statements of political parties, religious, educational, cultural, municipal, social organizations, etc.

Advertisement: Advertising is a communication tool, which is to transmit the information of a certain product to a group of users and consumers by the production or business organization (advertiser) of the product. Provide consumers with large quantities of goods and services for consumers to make the best choice.

For merchants, they can use advertising to showcase the features of their products in order to capture the attention of consumers and make profits. Moreover, advertising has driven the economic development of the media, advertising and entertainment circles, providing employment opportunities for more people.

Cons: Too many ads can mess up people's lives and waste our precious time. They interrupt television programs, fill people's mailboxes, and destroy people's appreciation of nature instead of interest.

People often feel burdened rather than satisfied with them. On the other hand, there are advertisements that are illegal, deliver misinformation and are intended to deceive people who want to rush to solve the problem.