Essay on soft advertising 5, characteristics and examples of soft advertising

The writing of advertorials for drainage and promotion is actually very simple, just saying that you have to position yourself well. Whether it is promotion or writing, it is indispensable to its own positioning, only with positioning, you can have a direction to write a good advertorial, and finally achieve the ultimate goal of drainage. This is all closely related, and the following Jin Sui Tui will teach you how to write a drainage promotion advertorial.

1. What is the positioning of advertorial writing?

In the early stage of writing an advertorial, we must learn to position, although positioning is a simple two words, but it is very difficult to do it well, so what do you need to position to write an article? Before you write on your own, you need to think about what kind of people this article is for. What is the approximate age group, and should I send it to ** after writing?

These are all things that need to be thought out in advance.

Only when the positioning is good, there will be a direction for writing advertorials at this time, just like saying that the customers who usually write advertorials here are basically brands or enterprises, so when we write articles, we will basically prefer to guide enterprises to do brand promotion.

2. Be familiar with your own products or services.

When we have done a good job of positioning ourselves and figured out all aspects, we need to familiarize ourselves with our products or services in the next step. Because only the things I do are very familiar to me, it becomes very simple to write an advertorial. Jin Suitui has also communicated with other people here, many people can't write advertorials, in fact, to put it bluntly, they have just entered the industry, and they don't know anything, how can you write an attractive advertorial at this time, you can't write it at all, it's like letting a person who can't cook cook, he may not know how to turn on the gas stove, this is the same reason.

3. Selection of release channels.

Some people may wonder what the publishing channel has to do with me writing advertorials, but in fact, this relationship is very big. Just like Weibo, the copywriting on Weibo is basically about 150 to 300 words. If you send two or three hundred words on the **, others will take a casual glance and go straight over.

It's not the same in different channels, since the release of the advertorial is different, do you have to think about it in advance when writing, if you write 1000 words or 2000 words, do you think it's appropriate to post this kind of advertorial? Definitely inappropriate.

Therefore, it is not difficult to write an advertorial for drainage and promotion, but you need to think about all aspects of things before writing. Only after thinking through these things and then starting to write by yourself, the effect of advertorial promotion will be greatly increased. Of course, if you really can't write it yourself, you can also contact Jin Suitui directly, tell us the corresponding requirements, and we will arrange someone to help you write.

Features: strong readability, so that readers can naturally read to the end and accept the product;

Attractive and able to firmly catch the reader's eye;

The layout is exquisite, highlighting the benefits of the product, so that the product is deeply rooted in the hearts of the people.

Case: "The Monologue of a Copywriting Dog" by Cuttlefish Studio

Summary. Soft advertising refers to a form of advertising in which advertisers do not directly introduce goods and services, but insert articles, pictures, and short films with subjective guidance tendencies on newspapers, magazines, networks, television programs, movies, etc., or by sponsoring social activities and public welfare undertakings, etc., to enhance the brand image and popularity of the advertiser's enterprise, or to promote the sales of the advertiser's enterprise.

For example, the enterprise itself is also a large carrier, its image is expressed through the operation mode of the enterprise, the management level, and the quality of employees, and is transmitted to all kinds of public in the enterprise, which itself is also an invisible advertisement, but also a soft advertisement.

Examples of soft advertising.

Soft advertising refers to a form of advertising in which advertisers do not directly introduce goods and services, but insert articles, pictures, and short films with subjective guidance tendencies on newspapers, magazines, networks, television programs, movies, etc., or by sponsoring social activities and public welfare undertakings, etc., to enhance the brand image and popularity of the advertiser's enterprise, or to promote the sales of the advertiser's enterprise. For example, the enterprise itself is also a large carrier, its image is expressed through the operation mode of the enterprise, the management level, and the quality of employees, and is transmitted to all kinds of public in the enterprise, which itself is also an invisible advertisement, but also a soft advertisement.

Soft advertising: refers to a form of advertising in which advertisers do not directly introduce goods and services, but insert articles, pictures, and short films with subjective guidance tendencies into newspapers, magazines, the Internet, TV programs, movies, etc., or by sponsoring social activities and public welfare undertakings, etc., to enhance the brand image and popularity of the advertiser's enterprise, or to promote the sales of the advertiser's enterprise.

The sketch "Donation" is on a billboard of China Cellar 1573.

As the name suggests, advertorial advertising is a "text advertisement" written by the marketing planner of the enterprise or the copywriter of the advertising company compared to the hard advertisement. Compared with hard advertising, the reason why advertorials are called advertorials lies in the subtlety of a "soft" word, which is like a needle hidden in the cotton, which is collected but not revealed, and defeats the enemy invisibly. By the time you find out that this is an advertorial, you have already fallen into the trap of well-designed "advertorials".

What it pursues is a kind of spring breeze and rain, moisturizing things silently. If hard advertising is the Shaolin work of outsiders, then the advertorial is the Wudang boxing method of hiding needles in the cotton and overcoming rigidity with softness, which is the most powerful marketing means.

There are two definitions of advertorials, one is narrow and the other is broad.

1. In a narrow sense: refers to the text-only advertisements published by enterprises in newspapers or magazines and other publicity carriers. This definition is an early one, also known as paid text advertising.

2. Broad definition: refers to all promotional and explanatory articles that can enhance the brand image and popularity of the enterprise or promote the sales of the enterprise by planning to be published in newspapers, magazines or networks and other publicity carriers, including specific news reports, in-depth articles, paid short article advertisements, case analysis, etc., which convey and promote information related to the theme rather than direct. |

Advertorial advertising is to use less investment to attract the attention of potential consumers, enhance the sales power of the product, improve the reputation of the product, and achieve the strategic and tactical purpose of the product under the subtle influence of the advertorial, and guide the purchase of consumer groups.

Modern business activities are inseparable from advertising, and the traditional concept of "good wine is not afraid of deep alleys" has long been proven to be unworkable in today's market economy. The advertising activities carried out by an enterprise are the direct result of market competition, and it is a sign that the enterprise decides to participate in market competition. Advertising plays a very important role in opening up the market, promoting sales, improving the public relations image of the enterprise, and improving the overall competitiveness and social influence of the enterprise, and is a bridge between the enterprise, the society and the consumer.

The vigorous development of hard advertising and soft advertising is a product of the developed modern economy. Do you prefer hard ads, the latter, or a combination of hard and soft?

A good article is a sharp blade that can help its owner to break new ground and be invincible.

A clear point of view.

There can only be one point of view in an article. On this basis, it is this point of view that should be clear, unambiguous, and healthy.

Second, the degree of acceptance of this view.

The degree to which you agree with your own point of view determines whether what you express is contagious and impactful. As a simple example, sell a new type of mobile phone to a customer. When you recognize this phone and like this phone, you will have a lot of things you want to say to your customers, and these words are with a series of human things such as your feelings and your experience.

There are a lot of advertorial platforms on the Internet, and Media Box is a professional advertorial, press release and other first-class manuscript delivery platform.