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I don't know why you want to know that thing, but I can give you a brief introduction, the first launch is the bidding ranking, basically the price of each keyword is in the dime At that time, there were few people who did the bidding was not intense, and the search accuracy was very high, and later with the continuous development of the network, the bidding was also constantly upgraded, the lowest starting price from the original unified to different keywords at different prices, all bidding was open, the highest price had the first, from December 1, 09, the system was upgraded again from the original bidding ranking to promotion, That is, the classic version is converted to the professional version. The bid for this upgrade is not public, and the quality of the account is particularly important. As for the detailed promotion plan, it's very simple, to put it bluntly, it's to choose keywords, a bunch of keywords corresponding to an advertising slogan on OKL, in bidding according to their own strength, if you want to rank to the first few on the corresponding price can be adjusted, if you want to know more detailed, you can hi Haha for your 20 points of manual typing so much!
I divided it into an additional point! If there's something you don't understand, just hi me and remember to add points!
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Early promotion is not called promotion.
It's called PPC, and whoever pays more will be in front.
It has only now been renamed promotion.
The improvement of promotion in PPC is that it is no longer completely ranked by bid, and it is determined by the service quality of a certain enterprise, the traffic of the enterprise and the time of cooperation.
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How to promote (how to do the promotion steps, share the complete and detailed operation steps) With the increasing market competitiveness, advertisers must promote the product if they want to gain the market, but now it is past the era of waiting for users to come to the door, and advertisers need to be more active to talk about promoting products, so advertisers must use a powerful marketing platform to promote. The platform has a huge volume, and many advertisers want to open an account and advertise. Therefore, the following content will give you a detailed introduction to the relevant knowledge points in this regard.
1. Where is the promotion opened? The promotion can be opened by the advertiser himself or find a professional business to open an account. 1. Although this method is feasible for individual opening, a large number of methods and skills are required for advertising and promotion after the later opening, so the advertiser still finds the best business for the effect.
Because, with the development of the era of mobile Internet marketing, all walks of life want to get a better reputation, so the service of the best business will be in place, generally they will have a special person to guide the filling of the account opening information, to ensure that the information submitted is accurate, to achieve a quick account opening. 2. What is the promotion and opening process? The promotion and activation process can be completed in the following 3 steps:
1. Data preparation and promotion account opening needs to prepare business licenses, legal person ID cards, industry qualifications, etc., and ensure that all qualification documents must be within the validity period. 2. There are currently two channels for opening an account channel, official and first-class business: (1) official, the official needs to charge 1,000 yuan for account opening service fee, and there is no special person to carry out the operation service work in the later stage (2) **business is late, different first-class merchants have different charging standards, such as how Yunlang Technology does to promote, no need to charge any fees, and there will be a special person responsible for operating guidance, so that advertisers can harvest the best advertising effect at the fastest speed in the bidding promotion.
3. After the pre-recharge promotion is opened, the promotion is a way to recharge first and then advertise consumption, and the expenditure of each advertising fee is deducted from the account balance. Therefore, advertisers need to pre-deposit a fee when opening, and the official needs to pre-deposit 6,000 yuan, and Yunlang Technology only needs to pre-deposit about 5,000 yuan. The above content is some knowledge points about the opening of the promotion account, if the advertiser still has something not understood, you may wish to contact the professional ** business directly, they will have a special person for one-on-one answers.
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Approximate structure:
1. A description of the plan (why you are doing this plan and what kind of problems this plan is going to solve). >>>More
Two configurations for your reference.
Intel Plans: >>>More
First, complete the analysis of the national alcohol market, subdivide the distribution of sources, regional demand, situation, formation mechanism, advantages and disadvantages of the enterprise, and clarify the promotion quality strategy of the industry in different regions. Second, build a sales system. Internal structure, personnel process (information transmission, decision-making, order settlement, logistics, extension services, etc.), third, sales target setting, total sales volume (year, quarter, month), target revenue (sales volume of various varieties, regional sales, industry sales, quota decomposition sales, flexible scale, etc.), check the target market, call for business, stage order negotiation, follow-up, cooperation extension, etc. >>>More
If you have money to do it first, you don't have money to do 360 first, and the click cost is more expensive than 360, if you really have money, it is recommended that you do it on both platforms, and then ask if you don't understand.
Table of Contents.
Chapter 1 Project Description Chapter 2 General Construction Layout and Construction Preparation. >>>More