How do I write a promotion plan? 20. How to write a promotion plan?

Approximate structure:

1. A description of the plan (why you are doing this plan and what kind of problems this plan is going to solve).

2. Market analysis (who are your consumer groups, what kind of characteristics they have, and how to divide consumer groups).

3. Marketing strategy (what are the marketing strategies adopted, which consumer groups are targeted, in what way to catch the eyeballs, and how to build marketing channels).

4. Media strategy (what kind of approach do you need to take in order to achieve your marketing strategy?) Whether to run an advertisement, or **, listing the detailed method, budget, costing).

5. Effect estimation (estimation of the social and economic benefits generated by the marketing plan).

6. Risk assessment (risks and solutions that may arise in the process of program implementation).

7. Conclusion (conclusion and the like).

Features of the marketing program.

The marketing plan must have a clear purpose, obvious comprehensiveness, strong pertinence, outstanding operability, accurate clarity and other characteristics, that is, reflect the requirements of "focusing on the theme, clear purpose, in-depth and meticulous, thoughtful and specific, one thing and one policy, simple and clear".

The category of the marketing plan.

The marketing plan can be divided into large-scale excellent customer marketing plan, major project marketing plan, market research plan, product promotion plan and so on.

Topics and analysis of marketing scenarios.

According to different marketing planning objects (i.e., marketing planning projects), formulate the theme that they should focus on. The theme of marketing planning is the cornerstone and core of the entire marketing planning, and is the basic criterion of marketing planning. On the basis of elaborating the theme of marketing planning, it is necessary to make a brief introduction to the planned project, including the background of the project, the overview of the project, the progress of the project, and the development trend of the project.

According to the characteristics of the product, do market research first, and then make a detailed report.

The general steps are as follows:

1. Accurately determine the target customers of Brother Fan.

2. Reasonably arrange the promotion time.

3. Accurately decide on the promotion area.

Fourth, determine the method of promotion.

1. Product promotion meetings, such as roadshows.

2. Special means of promotion, such as participation in large-scale activities.

3. Introductions of powerful people, such as celebrities.

4. Direct Selling Law.

Fifth, the scene is respectful and the atmosphere is well controlled.

6. Effective integration of products and activities. Including on-site layout, promotional content, giveaways, and a series of **. It is very important that the form is novel, the program is rich, the atmosphere is warm, the host is humorous, and there are many beautiful women.

7. Details of the event. Including weather conditions, safety facilities, and emergencies should be arranged in advance.

8. Prepare props for promotional activities. Including event stage, backdrop, atmosphere-creating props, promotional display stands, promotional materials, toolkits, etc.

9. Supervision and control of activities.

If you arrange these nine steps well, you can do a good job in promotion planning.

Here's a sample essay for you.

Write a promotion plan from the product positioning, the age and gender of the user audience, etc

1. Product positioning analysis. Before making a product promotion plan, you must do a good job of product positioning analysis, what is the product efficacy, and what are your advantages compared with competitors. All product efficacy can follow the principle of "our product characteristics are that in the case of the user, we can help the user solve the problem" to extract the efficacy of our products.

2. User portrait and audience analysis. The user's age, gender, and interests are the three most important dimensions of our audience.

3. The age distribution of the audience determines the layout of the next promotion strategy. For example, the age group of the audience is mainly concentrated in 16-44 years old, so the next strategy is mainly to focus on this part of the population, so that it is possible to achieve our expected goals.

4. Gender is also a factor to be considered, the audience of this product is mainly male, so the next main strategy is to focus on the male group, and the female group will do some operations appropriately. The advantage of this can be a direct reference for the portrait of the user to clarify the latent tremor model in the user, whether it is to do product ** or advertising.