Does Advertising Design Major Need a Foundation 20

Like you, I don't have a foundation in art, but I'm also a designer now, and the main thing is to work hard and learn more from my predecessors. A lot of things will be seen and watched, and you will understand when you do it.

It is not necessary to have a foundation, computer zero-based learning, artistic foundation, and acquired training.

If you don't have a foundation in art, you can learn design, just look for online open classes and follow along.

Advertising design requires the study of marketing, consumer psychology, public relations, business negotiation, market research, etc. If you need advertising design training, it is recommended to choose [Danai Education].

Advertising Design Learning Content:

2. CDR is a vector drawing software, and its extraordinary design ability and super typesetting function are widely used in many fields such as advertising packaging, trademark design, logo production, illustration drawing, typesetting and color separation output.

3. AI is also a software for vector illustration, which is widely used in printing and publishing, poster book typesetting, professional illustration, multi-image processing and the production of Internet pages. If you are interested, click here to learn for free.

If you want to know more about advertising design, we recommend consulting [Danai Education]. The institution is committed to the IT Internet industry, training software development engineers, test engineers, UI designers, network marketing engineers, accountants and other workplace talents, with a complete teaching and research team in the industry, strong teachers, to ensure the interests of students, all-round protection of student learning; It has also signed talent training agreements with a number of enterprises to help students better find employment.

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1. Visual communication.

Advertising itself relies on visual communication, which attracts consumers through visual effects and deepens consumers' impression of various products. Therefore, if you want to do a good job in advertising design, you must learn the skills of visual communication.

2. Consumer psychology.

Advertising and consumer psychology are closely related, it is not simply beautiful, but to have a certain psychological suggestion, so it is very important to master consumer psychology, only to master such knowledge can make successful advertising cases.

3. Graphic design.

Graphic design is widely used in the field of advertising, and it can also be said to be a basic advertising design skill.

If you want to know more about graphic design, we recommend consulting Yihu. Based on the requirements of practicability, Yihu selects all kinds of courses, and cooperates with senior lecturers and authoritative education and training institutions at home and abroad to jointly develop a considerable number of well-made exclusive courses, which cover more than 10 major courses such as practical software, CG movies, game production, C4D, graphic design, original painting design, animation production, environmental art, film and television production, industrial design, photography and retouching, etc., and is committed to creating the world's top digital art learning platform, which has a high reputation in the industry. <>

Major in Art Design (Advertising Design).

This major direction cultivates applied advertising professionals who have the theoretical foundation of communication, marketing and modern management, master the international cutting-edge advertising culture concept and the latest development trend of advertising marketing and development in developed countries, have strong advertising creativity and execution ability, strong artistic expression, and can be engaged in advertising creativity and design in various comprehensive advertising companies, news media advertising departments, advertising management departments of enterprises and institutions, as well as exhibition and exhibition industry, market research and information consulting and other industries.

The main courses offered are: Layout Design, Introduction to Communication, Creative Thinking, Public Relations, Composition Studies, Advertising Photography and Videography (Photography Basics), Advertising Psychology, Introduction to Advertising, Computer Aided Design, Design Color, Design Sketch, Graphic Design, Introduction to Art, TV Advertising Creation, Advertising Planning and Creativity, Advertising Photography, ** Video Recording, Advertising History, Advertising Copywriting, Print Advertising Design, CI Strategy, Packaging Design, Large-scale Event Planning, Animation Advertising Design, Advertising Creativity and Cases, Brand Advertising Planning and Design, Commercial Illustration, Web and Online Advertising Design, Image Identity Design, Display Design, Integrated Marketing Communication, etc.

Advertising, if defined from the concept of space, generally refers to the existing two-dimensional form of length and width to convey visual information**; If defined from the mode of production, it can be divided into three forms: printing, non-printing and optoelectronics. The earliest advertising designs were small bulletin boards, i.e., graphic designs, for early newspapers.

Everyone will not be unfamiliar with advertising, after all, advertising has been fully integrated into everyone's life, and it can be said that it is everywhere. For every industry, advertising is inseparable, and great development cannot be achieved without advertising. What do you need to learn about advertising design?

1. Visual communication.

Advertising itself relies on visual communication to engage consumers through visual effects and deepen consumers' impression of various products. Therefore, to do a good job in advertising design, it is necessary to learn visual communication skills.

2. Consumer psychology.

Advertising is closely related to consumer psychology. It's not just beautiful, but there are certain psychological hints. Therefore, it is very important to master the psychology of consumption. Only with this knowledge can we make successful advertising cases.

3. Graphic design.

Graphic design is widely used in the field of advertising and can also be said to be a basic advertising design skill. Only by mastering the knowledge of graphic design can you easily do advertising design. Graphic design requires the flexibility to use software such as Photoshop, CorelDraw, Illustrator, InDesign, etc.

Main courses: Introduction to Advertising, Introduction to Communication, Psychology of Advertising, Advertising Planning and Creativity, Advertising Management and Management, Chinese and Foreign Advertising Regulations, Advertising Copywriting, Research on Advertising Effects, Advertising Photography and Videography, Advertising Art Design, Computer Art Aided Design, Computer Graphics and Image Information Processing, 3DS, Advertising Market Research and Analysis, Advertising Marketing.

A junior majoring in advertising design, I can seriously say that I am learning how to sell things. Advertising majors, to learn three major sections, one is theory: marketing, marketing, advertising psychology, consumer psychology, etc., is to tell you what kind of products consumers need; The other is advertising design

Packaging, logo, cover, poster, pop, dm, etc., is to teach you how to design products to the way consumers like; Another is copywriting: analyzing and positioning consumer groups, advertising costs, and the whole process, which is to teach you how to completely plan and realize an advertisement.

To do a good job in advertising design, we need to learn visual communication, attract consumers through visual effects, and deepen consumers' impression of various products; consumer psychology; Graphic design, proficient in the use of related software.

Enthusiastic to ask friends: There are many employment opportunities and many options. Real estate, construction companies, decoration companies, design companies, exhibition companies, furniture industry.

Professional design talents have always been a hot spot for recruitment, and the development space is broad, the employment mechanism is flexible, after learning this industry, they will have deep hand-drawing ability and computer monetization technology in the profession.

How can you be a good designer?

1. Draw drawings correctly, and the most important thing is construction drawings. To meet these conditions, you have to learn CAD software, which is simple to use, but takes a while to use well.

2. Learn how to draw correctly and combine the so-called correct drawings with the construction site! You can design freely on the drawings. But in reality, your design will change for a variety of reasons! Good design must be integrated with the construction site.

3. If you want to be a good interior designer, it is essential to exercise good speaking skills and creative thinking. Thinking, this thing is born, but also acquired by time to hone out, imagination is strong enough, combined with the actual situation of imagination to design boutiques!

Latest. mike：

Interior designers are their own job, but many people can't stick to it, and they have to survive in the early stage. A lot of people will change careers.

Enthusiastic friends: Interior design professional employment direction:

1) Engaged in interior and exterior design, community planning, and display design in the design department of various decoration engineering companies;

2) Engage in publicity planning, design, production, construction and other aspects in the marketing department;

3) Work in interior design management or construction management in the construction department;

4) Engage in other work in construction engineering technology;

5) Engaged in multi-level design and production work.

Photoshop course: Theoretical knowledge of images, color processing of images, and graphic design. Hours: 60 hours.

CorelDraw & Illustrator course: Design and drawing of commercial graphics such as vector illustration. Hours: 60 hours.

InDesign course: DM and other print advertising layout and design, long document and output. Hours: 45 hours.

To study advertising design, the content that you need to master is roughly as follows (personal understanding):

1. Theory. What is advertising, what is advertising, and the history of advertising; Get to know some of the biggest names in advertising, like DavidOgilvy and so on.

2. It is best to have certain art and painting skills. But I've been in the advertising industry for 8 years, and I don't understand art, but I understand beauty, so it's not very important.

3. Master advertising design software such as: Photoshop, Coreldraw, Adobe Illustrator, etc.

4. Observe more famous classics.

5. Be sure to love the industry of advertising design.

The major of advertising requires students to be proficient in modern advertising theory, understand the historical evolution and development trend of advertising practice, and understand the current situation and dynamics of the advertising industry at home and abroad. Master the basic knowledge of modern advertising management, and have knowledge of industry economy, international affairs, public relations, etc.

The main courses of advertising design are: Marketing, Consumer Psychology, Public Relations, Business Negotiation, Market Research, Marketing Management, Introduction to Chinese Culture, Introduction to Advertising, Introduction to Communication, Advertising Psychology, Advertising Planning and Creativity, Advertising Management, Chinese and Foreign Advertising Regulations, Advertising Copywriting, Advertising Effect Research, Advertising Photography and Videography, Advertising Art Design, Computer Art Aided Design, Computer Graphics and Image Information Processing, 3DS, Advertising Market Research and Analysis.

I think my own experience should help you somewhat.

I was in the 2005 college entrance examination, like you, I am also more fond of painting, but I have not studied systematically, and I don't want to study art, because it is not easy to find a job, so the world turned to advertising, and then was admitted to a university advertising major, just worked this year, found that the work of advertising and in the school imagined too much, in addition to those well-known international advertising agencies, few domestic advertising companies are willing to bet too much on the artistry of advertising, advertising creativity and design for the time being is still an imaginary very beautiful, In reality, a very humble profession, called a designer abroad, and a designer in China, you understand. You need to think twice about what kind of ideas you want to engage in advertising.

It is true that learning advertising design does not require a pure art foundation, that is, sketching watercolor or something, but it is best to have a little hand-drawing ability, and to have a certain appreciation of the picture and color, to know what is good-looking, in order to make good-looking things, don't you say?

Advertising design major has some basic art courses, but the class time is very small, not much top, or rely on their own to learn more and draw more (in college, the original excites are mainly learned by themselves), see more beautiful things and excellent works to improve their appreciation ability, the software is just a tool, just like your pen, if you can't draw, you still can't draw with a magic pen.

Let's talk about the software, now the advertising design is indeed basically computer design, hand-drawn is relatively less, so a lot of professional software must also be proficient, when looking for a job, people directly put forward the requirements is, will be so-and-so, so-and-so, so-and-so software, it is best to learn some of the more commonly used, such as photoshop, coreldraw, illustrator, etc., graphic designers also have a certificate, you can learn about the four software of the school of laughter, However, this certificate is not as authoritative as a lawyer's certificate and an accounting certificate, so let's put it mildly.

Hehe has said so much, I just hope that you will choose your future path, take fewer detours, and truly find your favorite major.