What do you need for advertising design???? What are the requirements????

1) The marketing strategy of the advertiser is the fundamental basis of advertising planning: advertising is an important factor of the marketing mix, which directly serves the field marketing of the advertiser, so the advertising planning cannot be separated from the guidance of the advertiser's marketing strategy. (2) Advertising planning has its own specific procedures, which should be scientific and standardized, so as to ensure that advertising planning is not an aimless assumption and a lack of rules and regulations.

3) Advertising planning should put forward the overall strategy of the advertising campaign (activity), and the "advertising plan" that stays at the level of a specific action plan is not advertising planning. (4) Advertising planning is based on market research: Although the marketing strategy of the advertiser has provided the basis for the advertising planning, it is only unilateral from the advertiser, and it is not enough to show the whole picture of the market composed of consumers, products and competitors.

5) The appeal strategy, positioning strategy, performance strategy and media strategy of advertising are the core contents of advertising planning, which must be free from mediocrity and distinctive, but must have the quality of producing actual advertising effects. (6) The results of advertising planning are reflected in the form of advertising planning text. (7) The method of measuring the effect of advertising should be pre-set in the advertising plan.

8) The purpose of advertising planning is to pursue the rationalization of the advertising process and the maximization of the advertising effect. The rationalization of the process means that the advertising campaign (activity) should be in line with the reality of the market and be able to adapt to the development of the market. Maximizing the effect means that the advertising plan should provide strategies and programs that can produce the best advertising effect.

When we are creative, we need to experience the connotation of the company's products. If we don't know the product in detail and create the ad casually, then the consumer will not be willing to accept it. Therefore, an advertising creative must understand the marketing behavior of the enterprise, to understand the market, in other words, to understand who we are for.

You must have a certain art foundation, have a good design professional foundation, and be proficient in various design typesetting software and image processing software. This is the basic condition. The higher condition is to have creative ability, be able to come up with unique and appropriate good ideas, and at the same time have a deep understanding of strategy, and be able to grasp the strategy requirements well for design and creativity.

Hehe......As long as you know the relevant software you can do. But more importantly, you are very creative, so that the design will be trusted by customers.

Graphic composition, color, layout, adobe's full set of design software, masks, and other advertising design, if you simply learn to draw, there is no future, if you can learn some planning and the like, even if you can write your own copy.

The conditions are set according to the need! As for the requirements, of course, the more perfect the work, the more in line with the needs is the best!

The elements of advertising design are: positioning, creativity, headline, text, etc., and it is recommended to learn advertising design and consult [Danai Education].

1. Positioning: It is to make a scientific analysis of the products, services, enterprises and concepts to be advertised. And align with the central areas of the consumer's consciousness to determine the position of advertising in the market.

2. Creativity: It is to express the positioning of the advertisement conceptually, and to create an artistic expression with practical and emotional effects that can express the theme of the advertisement through conception.

3. Title: It is a short sentence that expresses the theme of the advertisement, it is a part of the advertising copy, and should be placed in the position where it can be noticed as quickly as possible. The title has the visual effect of a graphic as well as the illustrative effect of the copy.

If you want to know more about advertising design, we recommend consulting [Danai Education]. The institution has been engaged in IT technology training for 19 years, and has an original teaching system, 1v1 supervision, follow-up learning, and communication at any time if you have questions. The institution's 26 major curriculum systems closely follow the needs of enterprises, enterprise-level projects, and the courses are interspersed with the explanations of real projects of large factories, benchmarking enterprise talent standards, formulating professional learning plans, including mainstream hot technologies, and helping students learn better.

Danai IT training institutions, the trial quota is snapped up for a limited time.

The requirements for learning to do graphic design include: proficient use of various graphic design software, basic painting foundations, including sketching and color, color principles, color collocation, and interactive user psychology.

1. Software Basics:

photoshop

ps) is by far the most powerful bitmap processing software, must be very proficient, this is the basic notice, used to process the bitmap software repair **synthesis**, etc.;

illustrator

AI) is used for graphic production, typesetting and other vector graphics production software, which is also a basic must, because it is widely used and there are many materials;

coreldraw

CDR) with the AI above

It's the same vector software, and the purpose is similar. The earlier advertising work in China basically used this, and now it is used less, but it is a very good software that needs to be mastered;

illustrator

Compatible with Mac is the best, it is an Adobe product, and Photoshop is compatible with the interaction is better, and the design companies in the south use it more; Coreldraw, on the other hand, is mostly used on PCs in the north; Both software have their own strengths and weaknesses, and they can also complement each other. ）

adobeindesign

id) typesetting software, very fast, very easy to use;

Photoshop, CorelDraw is the most basic and commonly used, in addition to DW, FS, FLASH and other design software.

2. Basic Theory of Graphic Design:

1 Introduction to Graphic Design.

2 Fundamentals of Graphic Design.

Stove Mountain. 3. Creative thinking with design, innovation and high user experience is required.

3. Basic training in fine arts:

Sketch Basics. perceiving light and shadow;

Character sketches. Modeling Basics;

color composition, color principle, color matching;

Strong aesthetic sense, to have a certain art foundation, such as sensitivity to color, color composition, modeling foundation, and composition.

4. Strong communication and understanding skills.

First, there is no computer barrier, which must be considered a basic skill. Of course, this is not contradictory to not relying on a computer. Not relying on it does not mean that you can not understand, after all, in the work of Shanbandan, every weighing process from design to printing needs the help of computers.

Looking at this problem today, it is the same as the reason why a painter does not know how to use a brush.

Second, there is a certain grasp of printing knowledge. Because they don't understand, many designers think that their design is what it looks like on a computer screen, which is dangerous, because of technical reasons, it is still far from the actual output effect. Unfamiliar with the characteristics and defects of printing, many designers are constantly making trouble and setting up obstacles when making designs, which is stupid.

There are many printing knowledge that graphic designers need to know, such as the performance of various brands of printing machines, the performance of different specifications of the same model, the performance of different brands of inks, the characteristics of four-color oil teasing ink and spot color ink, the performance of different brands, specifications, varieties of paper, special processes, post-processing and binding, etc., which are all problems that designers need to consider for customers when doing design.

3. Master the principle of basic plane unevenness. For more than 20 years, there have been many fortunate things. For example, at the beginning of eating this bowl of rice, I happened to buy a bunch of "art and design" magazines at a second-hand book stall, which is a memory that will always be exciting.

Because at that time, I was confused by the dazzling design, and there was no teacher to follow, and this pile of old magazines opened my eyes and saw the punctuality.