Why was the sentiment of the legal system so quickly abandoned by the Chinese people?

In 2018, the sales volume of DS was 3867 units, and the sales volume in the first half of this year was only 1721 units.

DS was originally a luxury brand under Citroen overseas, but it was introduced to China in 2011 and became independent in 2014, cutting into the image of a French high-end car. However, in the past eight years, although the sales of DS in France have been good, it has not yet formed a market reputation as a luxury brand in China. Why is that?

First of all, from the popularity of the brand, not many people know the name DS, so what is the reason for this? First of all, there are relatively few 4S stores in DS's service points across the country, and the brand's advertising is also tepid, which leads to such a consequence.

Let's talk about the problems in the configuration, the configuration is coming, and there is a lack of upgrading. The six-speed gearbox has also been out of favor with consumers. While Toyota, Honda, Buick and other brands have launched 8AT, 9AT, and 10AT transmissions and installed them on ordinary models, the DS, which insists on 6AT, has no plans to upgrade.

Fortunately, the 2020 DS7 adopts an 8-speed automatic manual system, but the engine it is equipped with is still still, which does not meet the Chinese definition of luxury cars at all. Therefore, the newly listed DS7 may not be able to save any situation for DS, and I hope that DS can rein in the precipice and quickly improve the strength of the power configuration, otherwise it will really fall to the same point as Peugeot Citroen - untenable in the Chinese market. In the end, I just want to say that feelings eventually lose to practicality, especially when the car market declines, practicality has become the trump card that swept the market.

It's not that the Chinese have abandoned the French car, it's the French car that is abandoning itself!

Chinese buy a car not to drive it themselves, but to look at other people's faces! When buying a car, I like to read online reviews, and there are too many black French cars on the Internet.

The most important thing is to replace the better, and the backward ones will be abandoned.

Because there was a better car than him, he was quickly abandoned.

Most people buy a car, pay for it themselves, and others take the idea.

The most important thing is that the Chinese people think that their kind of car is not very good.

Because people's needs are constantly changing, and so are preferences.

The quality of the French car is not bad, it may be that it is set a little higher!

Because there are better cars coming out, so.

Because there are better looking cars, more favorable cars appear.

Because there are better cars, there are better looking cars.

Because new models are constantly emerging, there are more cost-effective cars.

Feelings and things can only be attracted for a while, and what everyone values is performance.

Because French cars are not as good as other cars.

I bought the Peugeot 3008 at the beginning of 14 years, and it is still more than 60,000 yuan. There was no prompt to add engine oil before, two days ago last year, when checking the appearance, the staff asked me to give oil in situ, and the exhaust pipe came out with blue smoke, saying that it was burning engine oil, and let me repair it. The 4S shop asked me to say that the car was all about this problem, and asked me to change the valve oil seal and piston ring, saying that this was the maintenance plan they summarized, about nearly 10,000 yuan.

I would like to ask you, 1. Is it necessary to repair? If you don't repair it and always have engine oil to drive, will it have any impact on the car?

Because the materials used in French cars are really not good

Because French cars are not suitable for Chinese people in terms of model or appearance.

Because the advantages and disadvantages of French cars are too obvious, it is a pity that there are more disadvantages than advantages.

There are problems in the configuration, the configuration is in place, and there is a lack of upgrading.

Domestic cars are also available, and the market competition is fierce.

The Chinese people have realized that among the various simple and special car systems of the joint venture car, the French system is a clear stream, and they are unwilling to join the same stream, and they always build cars with conscience.

While Citroen is still in me, I will buy another Tianyi, and I can't buy it in the future.

Because it is not suitable for the current needs of people's cars, it is not updated.

It abandons the customer first, then abandons the employee, and can't survive.

Because French cars are not cost-effective and expensive.

Stick to 6AT but don't have plans to upgrade.

Because the automotive market is fierce now.

As long as there is a sale, I only buy the legal system.

Those black real conscience cars, you are all swollen.

Technology is not updated and has not kept up with the pace of the times

Because he doesn't adapt to people's needs.

French cars are a very topical group in the Chinese auto market, with praise and disdain coexisting, but then again, every car series, every brand and even every model has its advantages and disadvantages, and French cars are no exception. The following is a brief description of the advantages and disadvantages of French cars, the conclusion is not absolute, and there will be imperfections.

Advantages of chassis tuning: This is the most uncontroversial place, the road comfort and driving quality of the torsion beam suspension tuning are not inferior or even exceed the independent suspension, which I am afraid everyone has to admire, even BMW has to exchange engine technology for the French chassis technology is enough to illustrate this.

Safety: Whether it is the design of the body structure and the use of materials, or the active and passive safety configuration, French cars are relatively kind, especially in the invisible and untouchable places, the phenomenon of French cars cutting corners is very rare, even if it is reduced due to cost problems, it will also focus on comfort and technology configuration, which is much better than Japanese and Korean brands.

In addition to the previous years of rally champions, there are different institutions and many car owners' appearances, such as the elk test such activities, the French car is not a show, whether it is direction accuracy, body stability, or attitude control, the performance is among the best, these are more tests of comprehensive tuning technology and experience.

Disadvantages: This is the most controversial part, the French are known in the West for their enigmatic self-confidence and uncompromising personality, and the phenomenon of self-appreciation is not uncommon, but the French think that beautiful and elegant design is often unacceptable to others, and even has become synonymous with weirdness and ugliness, and even with feedback from Chinese joint ventures, the French tend to insist.

Torsion beam suspension: chassis suspension is both an advantage and a disadvantage, the problem is that the French still stubbornly use torsion beams on medium positioning models close to 300,000, even if the tuning technology is first-class, but it always gives people a sense of cheapness, and once the torsion beam suspension often goes bad instead of the road, the disadvantage in comfort is reflected.

There are many small faults: there are very few major faults in French cars, especially the quality of the three major parts, but there are a little more small faults, such as the horn does not sound, the air conditioner strikes, the wipers do not move, the turn signal is not lit, etc., whether it is a business problem or a matching problem of the main engine factory, it should be checked carefully.

Cost of use: French cars perform well in terms of fuel consumption, but the cost of maintenance and spare parts is relatively high, especially compared to Japanese and Korean competitors.

Because his brand effect may not be so good, so in comparison, it may not be so good.

To be honest, it's popularity, I feel.

The main reasons are brand influence, design concept and cost performance.

The brand itself is not famous enough, maybe so.

The brand influence is not as good as other famous brands.

French cars are not cost-effective, although the quality of the DS is first-class, but it is more expensive than the same level.

Maybe it didn't make a name for itself, who bought it.

To be honest, when I changed cars, I went to test drive any car, but I didn't touch the French car, nothing else, I just couldn't believe it. The buddy who bought 408 in the office next door is a lesson in blood. Although there are faults in any car, do you have too many faults?

In terms of quality, Peugeot Citroen's sales shouldn't be as embarrassing as they are now.

The main reason is that you can't follow the local customs, and the Chinese people like to fool, and this is the shortcoming of the French!

So it's inevitable that life will be sad!

Shanghai Volkswagen only has Santana, Beijing Jeep only has 6420, and Guangzhou Peugeot has 505SW SX and 504 as soon as they make a shot. However, the French were stunned that there was no scum left in a good hand.

After 10 years in China, Guangzhou Peugeot has left the market, but its partners have ushered in a glorious Honda era.

I don't pay much attention to French cars, first of all, the cost performance is not high, there are not many models, and the reputation is only 408 bought by friends, which is relatively bad, and there are many small problems, and then ......No then, I don't think about it at all when I buy a car.

If you don't have a good marketing strategy, that's why you lose.

The gap between PSA's own positioning and market recognition is too large, and the factory's brand promotion and quality control are not done well, resulting in a black car flying all over the sky and a very poor reputation. Taking myself as an example, I have always been a user of French cars and think that French cars are very good, but in the face of such dismal sales, I really don't have the confidence to change another one.

Zhu Yanfeng An Tiecheng has a huge responsibility, the level is not enough, and the management has the intention to fight and have no intention of operating.

Dongfeng Peugeot itself looks too much at other competitors.

Those two so-called fangs are actually more like tears flowing from their eyes, crying all the way while driving the car? Big bad luck! The central control of the cab is skewed, which is not beautiful and awkward, and it is too expensive. Peugeot withdraws from China!

When it comes to French cars, many people will subconsciously equate them with Citroen or Peugeot Citroen. But for some older people, Peugeot can represent the romance and feelings of French cars.

The French are very stubborn and don't understand the Chinese market, and they deserve to come this far.

There is no good marketing and no good technical guidance.

With such dismal sales, there is no emotional connection.

Marketing is completely ineffective, and there is a rush to outperform the competition.

Marketing fails and takes competitors too seriously.

Because his go-to-market strategy has failed.

Probably a little proud, ignoring the opponent.

Do you return, send a notice if you return, 508 is cheaper to deal with and buy me a dish.

All the reductions will be completed, and the same configuration as Magotan will be reduced by 20,000 yuan, which is definitely hot.

Because there are few people who know cars in China, those who know cars have already bought French cars, and they are not easy to break, so it is not necessary to change cars, so they sell poorly.

The choice of French cars are "true love", the failure rate of French cars is very high, but there are no big problems, small problems are particularly frequent, in addition to French cars are difficult to repair, many times can not find the problem, the value retention rate of French cars has always been a tangled problem, a new car to hand depreciation quarter, a brand new logo 508 landed 200,000, can only be sold 150,000, many consumers very much recognize French cars, but there are very few real choices, most of the French cars are a member of the unpopular car series, Therefore, consumers who choose French cars are either repeat customers or have strong feelings.

Peugeot 408 before a friend's logo 408 drove 50,000 kilometers, every day in the struggle with the fault lamp, to the repair shop to sell, with a period of time will appear, in addition to the problem of driving fire extinguishing, pin the fault lamp is good, the big problem has not appeared, but small problems are very frequent, so the French car is not very worry-free.

There is a colleague who chose Peugeot 2008, but also haunted by small problems, gearbox out of gear, body abnormal noise and other problems, in addition to the problem of faulty lights, so the problem of French car sales, not only the value retention rate of one reason, the reliability and stability of the model is also very important, secondly, the maintenance cost of French cars is not low, first of all, the cost of man-hours is higher than other models, and secondly, the accessories are very expensive, which also makes many consumers contradictory.

Summary: The problem of French car sales is not formed in a short period of time, but accumulated over time, there are many car brands on the market, the competition at the same level is very fierce, the Japanese models have high reliability, peace of mind, and the German models have a good driving feeling and strong comprehensive strength, but the French system has performed very generally in the past two years.

It is important to emphasize that the legal system in China does not pay attention to marketing, does not know how to make up stories, there are not many people who know cars, and there are many good themes in the legal system, so they will not use it. That's all it takes! The European market is selling well, why?

The main thing is that car owners are very mature, know a lot about cars, and it is a common phenomenon to understand cars! Not so in China!

The car is good, don't look at the new car, let's look at the second-hand car that has been driving for more than 10 years, a friend of mine bought a second-hand Citroen, about 10,000, and has been driving for 6 years. Only what people who have used the car say is the truth, and there is nothing wrong with the French car

First, because of the ** problem, second, not all people know how to buy a car, so there are many people who buy other cars, even more than buying French cars, so French cars are selling worse and worse.

Because there are always very few people who really know how to drive. Don't think that the old drivers who have been to several cars know cars, and don't think that the car reviewers who have driven 80% of the cars on the market know cars, so you haven't even touched the threshold of "understanding cars".