What are the main trends in the European beer industry?

Europe. According to the statistics of the professional publication "Brauwelt", the top three countries in the world in terms of per capita beer consumption are: Czech Republic (163 liters); Ireland (litres); Germany (L).

According to Barthreport, beer production in Europe in 1999 reached 46.94 million tons, an increase of 330,000 tons; The total beer production in Europe in 2000 was 47.18 million tons. The Netherlands is Europe's largest exporter of beer, with official statistics of more than 1.22 million tonnes. However, it should be taken into account that some international brands of beer are not included in the export data, as they are usually produced abroad under license.

In Western Europe, as in the United States, beer consumption is higher, but it is also declining. Per capita beer consumption in Western Europe was litres in 1992 and litres in 1999. In 1992, the beer production in Western Europe was close to 32.47 million tons, and in 1999 it was about 30.53 million tons.

1 3 of the beer production in Western Europe is produced in Germany (11.28 million tons). According to the Federation of German Brewers, Germany currently has the largest number of breweries in the world, with 1,270 breweries, and Germany also has the largest variety of beers, with 5,000 different varieties of beer. However, per capita beer consumption in Germany has declined, rising in 1999.

The beer industry in Eastern Europe continues to set new records. For example, the beer market in Poland is growing. In 1993, per capita beer consumption in Poland was 22 liters; in 1999 it increased to 58 liters; In 2000 it was 63 litres, with an annual growth rate of 7 13.

The beverage market in Russia has also grown by leaps and bounds, with beer sales alone reaching 4.3 billion liters in 1999 (an increase of 27,3). However, per capita beer consumption in Russia has just reached 36 liters.

Trend: Transition from high-malt to low-groater The continuous updating of the brewing method of dark beer has made it an important player in the market.

In 2019, a total of 37.65 million kiloliters of beer were produced.

From 2011 to 2019, China's beer production generally showed a fluctuating downward trend. According to the National Bureau of Statistics, the beer industry completed a total of 37.65 million kiloliters of beer production throughout the year, a year-on-year decline.

Second, the five major brands together account for more than 70% of the market share.

At present, the main brands in China's beer market are China Resources Snowflake, Tsingtao Beer, AB InBev, Yanjing Beer and Carlsberg, with a total market share of more than 70% and a high degree of industry concentration. The data shows that in 2018, China Resources Snowflake occupied the first market share; followed by Tsingtao Beer and Budweiser APAC, with a market share of more than 16%; Small and medium-sized brands other than the five major brands share nearly 30% of the remaining market share.

Beer companies have made efforts in the high-end market.

In recent years, the domestic beer industry has entered a decisive stage, and beer companies led by Tsingtao Beer have made efforts in the high-end market. Guided by the demand for high-end, diversified and characteristic consumption upgrades, Tsingtao Beer promotes the strategy of "Tsingtao Beer Main Brand + Laoshan Beer Second Brand", accelerates the transformation and upgrading of high value-added products such as canned wine and craft beer products, and leads the high-quality development of the beer industry.

The beer industry has entered a mature period, and product upgrading has become a theme in the industry.

The development of China's beer industry has reached a mature stage now, the output has continued to decline, the consumption has peaked, and the external pulling force of the industry is small. Therefore, if the industry wants to continue to develop, it must actively upgrade its product structure, take the route of mid-to-high-end, and continue to promote industry integration. In the future, channel transformation, brand upgrading, capacity integration, and endogenous growth will become the theme of the beer industry.

Prospective Industry Research Institute, 2014-2018.

China's beer industry is a big bad brand competition and consumer demand investment ** analysis report preview" believes that from the perspective of the development trend of the beer industry, in the beer industry scale is difficult to appear large-scale growth of the situation, beer companies to achieve performance improvement can only be achieved by reducing marketing expenses and increasing marketing income, the specific path is to achieve large-scale development and improve product quality.

In terms of large-scale development, from 2001 to 2013, China's beer market has undergone more than 80 mergers and acquisitions, the concentration has been improved, the CR4 (sales) has increased to, the profitability of the industry has improved significantly, and the operating profit margin of the industry has increased to .

In terms of improving product quality, the beer industry should speed up the research and development of mid-to-high-end products, and avoid homogeneous and low-price competition through product quality improvement. Since 2013, domestic beer companies have accelerated the layout of mid-to-high-end products. Snowflake mainly recommends 8 degrees of pure raw (unit price of 6 yuan 500ml) and Jingzun (unit price of 18 yuan 500ml); The green beer Agutte (8-10 yuan 250ml) has also accelerated into Jiangsu, Zhejiang, Fujian and other regions.

As domestic beer consumption enters the stage of rational consumption, the demand for mid-to-high-end products is increasing, and the consumption of mid-to-high-end beer in Lila will increase greatly in the next few years.