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Wine is a red rope in social places, and it is inevitable to drink a few glasses in ordinary business occasions and entertainment activities, so wine can be used as a catalyst to promote and achieve the goal. Because I usually talk about work and doing things, some topics are difficult to talk about for a while, but after the alcohol ***, most of the things are discussed at the wine table. This is the red rope effect of wine.
People drink alcohol when they are sad or depressed, mainly because of the paralyzing effect of alcohol. To use alcohol to eliminate sorrow is to use the paralyzing effect of alcohol to drown a knot in your heart at the moment, so that your heart will be more comfortable. So, wine is sometimes a good thing, and with the help of it, it can help you achieve a certain success rate.
When you're in a bad mood, it can also help you relieve your worries and make you forget your worries. Wish.
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Not everyone likes it, but it's no surprise that beer is popular with people because it has the comfort of a refreshing drink and the comfort of an alcoholic beverage.
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Those who like to drink it may think it's delicious. There are also other situations, such as summer can relieve the heat, the dinner table is used as a means of communication, and the feelings of drinking will be deepened, and it will be easier to do things, and there is also a desire to grow a beer belly and pretend to be a big boss.
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A kind of wine, I take it as a drink. Actually, it's not good, and not everyone likes to drink it. Those who like to drink spirits say it's like urine. Those who don't like wine say that he is medicine.
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Why do young people like beer now? I have been in the supper stall for a long time, and I went to order beer in front of so many young people. I have gradually discovered that contemporary young people like to drink beer and prefer the cost-effectiveness of beer.
Beer, a basic drink that everyone has tried, whether it is a dinner with colleagues at the company or a barbecue stall with friends, has always been a companion for us to recuperate our interest in life after work.
Young consumers are not only satisfied with drinking only traditional brewed beers, but are willing to try a wider variety of beers with richer flavors and qualities. Many young consumers are curious to try and drink some better beer. With the upgrading of consumption, ** is no longer the decisive factor for young consumers to buy beer.
According to industry surveys, nearly 40% of Chinese consumers are willing to pay more for higher quality beer**.
Nowadays, the younger generation of consumers, especially millennials, in addition to the taste of beer, also pay more attention to health, and low calorie and low alcohol have become the two major development trends in the beer industry. Young people are happy to enjoy drunken moments, making low alcohol content an emerging trend, and many beer brands have even launched zero-alcohol product lines.
Budweiser has previously stated that sales of low- and zero-alcohol beers within the group will account for around 20% of total beer sales by 2025.
Under the trend of younger beer consumption, young consumers are more self-selective and more casual, which requires beer brands to be younger. In recent years, many Chinese beer brands have started fashion, fashion and national fashion, playing with new trends, and won the favor of many young consumers.
What's more, for young people, beer is more of a social culture, such as light body, low hops, low alcohol, and some refreshing beers are all regarded as social beers by young consumers.
However, because professionals are busy with work and do not have time to learn some basic about beer, many people only know three kinds of beer every time they go to various occasions: Tsingtao, Harbin beer and snowflake.
It doesn't matter if <> drink on your own, but every time you have an important occasion, you will find that your beer knowledge is insufficient.
Speaking of the wine party, many young people have a tragic sense of going to the gallows, because the Chinese people believe in it."I'd rather have a rotten hole in my stomach than an emotional crack. "In the eyes of the Chinese people, if you spit out the truth after drinking, you will collapse in the end, and everyone will see what ugly looks like you, this is the most sincere side, also called"Show the animal side".。This is inevitably reminiscent of greasy middle-aged people, young people do not want to do this, but sometimes they are forced to drink it due to various realities.
<> first remember an iron rule:It's much easier to start by saying no than to stop after a drink. Writer Liang Wendao shared his experience and said that the wine bureau began to put out the reasons why you can't drink, such as religious beliefs and physical reasons, and everyone really doesn't advise you.
But some people are worried about whether this will damage relationships. Because of the domestic wine culture, it is a bit self-centered, and I don't think much about other people's feelings - give face.
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I also like to drink beer, and so do my friendsCombined with their feelings, some reasons are summarized for your reference.
In summary, there are several reasons
Beer** is lower
Compared with liquor, red wine and other alcohol, the ** of beer is much lower, so many young people are more willing to buy beer. And in my country, most of the liquor is a strong liquor above 48 °, which is spicy in the mouth and has a poor taste, and most young people don't like to drink it. Relatively speaking, red wine that takes into account both taste and health is generally higher, and young people cannot afford it financially and cannot consume it.
Traditional wine table culture is not well received in the circle of young people
Generally speaking, compared to beer, white wine and red wine appear more in formal occasions, and the traditional Chinese wine table culture is not very accepted among the new young people, who prefer to drink some beer, cocktails, etc. in a relaxed entertainment place such as a bar with friendsYoung people are looking for tips, not drunkenness.
The beer has a low degree of beer
The taste of beer is relatively acceptable, and most of the degrees are only half of that of liquor, which is not easy to get drunkBeer is just the right thing to satisfy the entertainment mentality of young people. Beer is entertaining and can be mixed with other beverages, and young people tend to be fresh, and beer satisfies this need.
Less exposure to alcohol
Young people are still young and cannot enter the core class, and liquor often appears in the core class of society because of its high-end statusTherefore, there are few opportunities to get in touch with the liquor bureau and drink higher-end liquor.
The nutritional value of beer is higher among alcoholic beverages
Beer is a type of beverage brewed with malted barley as the main raw material. It has the lowest alcohol content and high nutritional value, and the ingredients include water, carbohydrates, protein, carbon dioxide, vitamins, calcium, phosphorus and other substances. It is known as "liquid bread" and is often drunkIt has the functions of relieving heat and fever, helping digestion, appetizing and strengthening the spleen, and increasing appetite.
That's all
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Young people love to drink beer, which is actually a state enjoyment.
Today's society is rushed, fast-paced, and stressful. The breath of life is strong. Young people like to use beer to solve their problems. Release your emotions in drinking.
If you drink too much and blush, you will get drunk. This will temporarily numb yourself and forget about things and memories that you don't want to mention.
Beer is not as good as a drink. But many people love to drink it. From the young to the elderly, once they become addicted to drinking, it becomes a part of their lives as a hobby.
Eating is inseparable from wine, gatherings are inseparable from wine, and talking about cooperation is inseparable from wine. Young people drink alcohol, and it's a pleasure to drink. After drinking it, I felt much more relaxed, and my stress was immediately reduced. We all feel that way.
Drink when you're happy, and drink when you're sad. I also drink when I'm stressed. Young people are in the stage of hard work.
They face many obstacles and pressures in life, and as long as they have beer, they never get tired of it. Beer is not as easy to get drunk as liquor. You can drink a beer for a glass or two, two or three glasses.
Even three or four glasses are fine, but you drink a little bit of liquor and you'll get dizzy. Liquor is not as good as beer.
Young people love to drink beer, and when they drink, they have released their emotions and let themselves be temporarily relieved. It is a moment to be able to enjoy for a while, and it is a moment to be able to relax for a while.
Drinking beer in moderation can really release yourself and reduce stress. It has a good driving effect. But it's the same with liquor.
You can't drink too much. Limit your drinking, especially before driving. Don't let drinking affect your normal life and work.
There is a difference between drinking alcohol and smoking. Smoking is more harmful than good. Drinking, a little bit of alcohol, has a certain effect on regulating physical and mental health.
If you drink too much, you will become addicted, and if you drink too much, you will have a kind of mental dependence, just like it is difficult to quit when you are addicted to smoking. Therefore, you must control yourself, excessive drinking will harm your body and lead to disease, then the gains outweigh the losses.
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<>I feel that the main one is convenience, and the other is cool.
I'm just a normal guy and I like to drink.
You're going to say drink white bars......I like it too, but when I drink liquor, I have to have at least 2 dishes (at least, even if one of them is peanuts), and it is best to have a nag, and the battle line is relatively long, often for several hours, which is troublesome!
Not always have this condition, foreign wine, red wine is not drunk, mainly on weekdays is not common. I didn't think it was deliciousBut this beer is ......As soon as I got home, I was stunned, and I drank it without food.
Even if there is a dish, the weather is hot, and you will sweat when you drink a little liquor, and you can drink cold beer! It's cool. I don't know about other young people, but I basically drink it as a drink because it's convenient and refreshing.
So I rarely drink beer from scratch when I eat.
And I think it's more thirst-quenching and more refreshing to drink.
My parents' generation drank alcohol to relax and get drunk, so the high-count liquor was the favorite. A few cents and a few dollars to make a pot of liquor, go home with some peanuts, small pickles or something, and get drunk after a while. Going out to dinner with friends is also simple and rude, one person first does half a tea jar, and then chats about something else.
But nowadays people drink more of a map of the atmosphere map of a happy, if you really rush to get drunk, even if you are not young, no one orders beer to buy drunk, unless it is the kind of high-level craft beer draft, otherwise you don't wait to get drunk, the bladder and stomach can't stand it first.
Let's just say, a bottle of beer and a bottle of red wine and a bottle of white wine are placed in front of you.
At this time, you are either chatting with friends in a restaurant until your mouth is dry, or you have just finished howling on the Qinghai-Tibet Plateau and you have to love that your throat is smoking, or you are shaking your head and sweating in a nightclub, yelling and screaming, and your throat is tight. At this time, faced with these three options, how do you choose? If you drink enough to quench your thirst, for ordinary people, this game will basically come to an end.
<>Of course, you can also take a big sip of the drink and then take a small sip of red wine and white wine, but if a bunch of people raise their glasses or even raise their bottles to say "dry", you can only take a small sip of ......At the same time, in each of the scenarios I'm talking about, you're usually going to feel very hot. At this time, there is a small 38 or even 56 degree small roast two pot head or something......Hmmm......The picture is too beautiful to describe to you.
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The biggest advantage of beer over other alcoholic beverages is that it is cheaper. When I heard the 330ml beer, the lowest I have ever seen is less than yuan. However, the taste is quite bland, like water, and at the same time there is a sour and bitter taste.
The better ones are only 3 or 5 yuan, which is enough for young people.
In other words, the biggest advantage of beer is that it is close to the people, and it is made for the daily consumption of ordinary people, without any elegant burden, and it is comfortable to drink with meals.
Some people will say that beer is not good and has a bitter taste, and they don't understand why so many people still drink it. In fact, this is the same for liquor, which is bitter and spicy, and easy to get on and vomit, why do so many people love to drink it?
Baijiu is no longer a simple drink, but a tool for socializing. It's easy to understand, and there are many occasions when you don't drink, or you don't keep others with you, it will be very troublesome and embarrassing. Beer isn't as elaborate, but it's the same.
Let's have a late-night snack together, a skewer, and of course some beer, you can't melt into the atmosphere if you don't drink it. And as long as you are not severely allergic to alcohol, if you don't even drink beer, it is either a matter of much or a disdain for people.
In addition, beer is rarely taken out and drunk alone, young people are drinking cold beer while skewering, or eating hot and spicy hot pot, the fresh aroma of the meal overshadows the bitterness of beer, and the bitterness of beer is in a large amount of umami, but it can play a countervailing role, so that the whole taste has a fragrant aftertaste. Therefore, when eating and drinking, beer is not bitter, but can promote appetite and produce a sense of pleasure.
It's just such a simple sentence, coupled with a dynamic background**, and it conquers consumers in an instant. For products like Qingdao and Yanjing, the names must add words such as fresh beer and ice alcohol, which is to take advantage of the summer to harvest a handful.
At the same time, beer manufacturers will also sponsor major sports events, from the World Cup, the Olympic Games, to e-sports. The advertisement of the merchant has a subtle effect, and it will naturally choose after listening to it too much.
33 pcs. Heart-to-heart psychology.
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