To advertise CPS, which network alliance should I choose?

Network alliance promotion is a very important communication strategy in search engine marketing. The network alliance is an alliance of 600,000 high-quality**, with rich and diverse member site resources, including comprehensive portals and excellent representative sites of 25 industries; Through the analysis of data on the natural attributes (region, gender), long-term interests and hobbies and short-term specific behaviors (search and browsing behavior) of the target netizens, the network alliance has advanced targeting technology, which can help business owners target the target group.

Relying on the world's largest Chinese search engine, after years of careful operation, the network alliance has developed into the most powerful network alliance system in China. In China, network alliances are still in their infancy, and similar network alliances include Google's Adsense, Sogou's Sogou Alliance, Yahoo's Yahoo Publisher Network, etc. These alliances do not publish their own promotional information, and mainly rely on the huge alliance ** to display promotional information to help business owners achieve their marketing and promotion goals.

If your ** traffic is relatively good, CPS still makes money, but you must find a company with a good reputation. I cheated an affiliate last time, and when it came time to pay the commission, I was blocked =.= You can go and see Tuniu Alliance and Vancl Alliance, these two are currently working on them, they feel pretty good, you can try them.

For example, the promotion of Weibo.

cpm: Charge according to cpm: from 5 yuan 1,000 times**, (that is, when each active fan sees Weibo, ** is sentenced to collapse 1,000 times from 5 yuan.)

CPE: Hail with bidding from yuan, effective interaction billing, each minimum bidding yuan (effective interaction includes: **, follow, favorite, short chain click).

1. CPM (Pay Per Impression) CPM - the full name of CostperMille in English or a kind of paid display advertising, as long as the advertiser's state sail advertising content is displayed, the advertiser will pay for it. The effect of this kind of advertising is not very good, but it can bring stable income to the ** and Kaiyin blogs with a certain amount of traffic.

2. CPC (Pay-per-click) CPC - the full name in English is a pay-per-click advertisement, which is charged according to the number of times the ad is clicked.

3. CPA (Pay by Behavior) CPA - the full name in English is an advertisement that is priced according to the actual effect of advertising, that is, it is billed according to the effective questionnaire or order responded, and there is no limit to the amount of advertising.

CPC is an abbreviation for "CostperClick" and is billed on a per-click basis. This method, combined with click-through rate limits, can make it more difficult to cheat, and every click from netizens will bring real traffic or potential consumers to advertisers, which is one of the common charging methods in countries with more mature networks.

CPA (CostperAction) pricing method means that the actual effect of advertising is billed, that is, according to the valid questionnaire or order responded, and there is no limit to the number of ads served. CPA advertising is one of the most common forms of advertising on the network, when a user clicks on a CPC ad on a certain **, the webmaster of this site will get the corresponding revenue.

CPM (CostperMille, or CostperThousand; costperimpressions) per 1,000 people.

The most scientific way to charge for online advertising is to charge according to how many people see your ads. Charging per visit has become the norm in online advertising. CPM (cost per 1,000 people) refers to how much advertising cost is shared by each person who hears or sees an advertisement during the advertising process.

Traditional media mostly use this method of pricing. In online advertising, CPM depends on the "impression" scale and is generally understood to be the number of times a person's eyes look at an ad in a fixed period of time.

CPS (Costpersale): The amount of advertising is calculated based on the actual number of products sold.

CPS advertising is a kind of online advertising, in order to avoid the risk of advertising costs, advertisers pay the sales commission fee to the advertising site according to the actual number of sales generated after the advertisement is clicked. Network advertising is in recent years with the rise and popularity of the Internet to grow up a new type of advertising model, because it uses the Internet as the first tool, so it is different from traditional advertising in the charging model, in foreign countries, there is CPA per action cost, CPP per purchase cost, CPM per 1,000 impressions, CPC per click cost, lead. In recent years, the charging model of online advertising has become more developed and innovative, such as the "monthly subscription system" and clickthrough, hits, pageview and other models in the way of inheriting the tradition in China.

The key to CPM CPV interoperability depends on whether the alliance does it or not.

You can check out the CPS of the Odd Bean Alliance

If you are doing the best in clothing, then the CPS advertising network you choose should consider the strength of the advertiser in clothing, so that the advertising can get the best effect, because you guide the user to the past, if the quality of the advertiser itself is not good, the user may be finished playing, resulting in your advertising network also disappearing!

Two: learn to pay attention to information, explore some new profit points, the current CPS advertising is also constantly changing, to grasp this trend to go ahead in order to let you eat others can not eat the benefits! For example, the latest foreign matching technology through the first place to stand on the **** plus the product link in the **, such a user can buy the products he sees in the first time, the effect of the guidance is still good, there are also companies in China recently doing a similar model, there are a few friends who write blogs have recommended a Tubao.com, I feel that the effect is not bad, so I can know these information in advance, and learn to innovate, eclectic, so that the potential of ** is slowly excavated!

There is also a new type of CPS advertising can be called a new watermark, by clicking on the watermark there will be a few buttons displayed, and then flip in advance, zoom in and other functions, and at the same time can embed the advertisement, virtually can make the user accept the concept of a certain advertisement, this method is not much in China at present, so as long as people can combine the use of domestic CPS advertising, they can make a good idea!

Three: communication, this is the basis of doing the best, many CPS masters can make many novices out of reach, the key reason is still the problem of the channel, and the channel is better than bad because of the communication and learning of the webmaster, a person's accidental prompt can make you generate new ideas, if these ideas are transformed into wealth, it is considerable!

New Year's Day is approaching in a blink of an eye, and the development of CPS in recent years is getting better and better, we must grasp this good opportunity now, so that we can make more profits in the CPS Alliance, there may be setbacks during the period, but isn't this also a wealth of life? As long as you persevere, you will definitely be able to find your own position in life!